Medisys Corp.: The IntensCare Product Development Team, Spanish Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Organizational Development
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Medisys Corp.: The IntensCare Product Development Team, Spanish Version
When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version.Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new medical system for monitoring intensive-care patients. MediSys has invested heavily in IntensCare, which is eagerly awaited by the market. The product development team, representing several functional areas of the company, has been working on the product for six months but is now running into significant problems with the product design, the schedule, and their own group dynamics. Recently, pressure increased when they learned that two more powerful competitors had begun work on their own products for this market. Several team members are concerned about meeting the team's targets. Struggling especially hard to overcome the various problems is the marketing manager who has profit-and-loss responsibility for IntensCare.
Swot Analysis of "Medisys Corp.: The IntensCare Product Development Team, Spanish Version" written by Anne Donnellon, Joshua D. Margolis includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Intenscare Medisys facing as an external strategic factors. Some of the topics covered in Medisys Corp.: The IntensCare Product Development Team, Spanish Version case study are - Strategic Management Strategies, Communication, Conflict, Leadership, Organizational culture, Product development, Project management and Organizational Development.
Some of the macro environment factors that can be used to understand the Medisys Corp.: The IntensCare Product Development Team, Spanish Version casestudy better are - – increasing government debt because of Covid-19 spendings, digital marketing is dominated by two big players Facebook and Google, talent flight as more people leaving formal jobs, increasing energy prices, increasing commodity prices, technology disruption, challanges to central banks by blockchain based private currencies,
central banks are concerned over increasing inflation, there is increasing trade war between United States & China, etc
Introduction to SWOT Analysis of Medisys Corp.: The IntensCare Product Development Team, Spanish Version
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Medisys Corp.: The IntensCare Product Development Team, Spanish Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Intenscare Medisys, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Intenscare Medisys operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Medisys Corp.: The IntensCare Product Development Team, Spanish Version can be done for the following purposes –
1. Strategic planning using facts provided in Medisys Corp.: The IntensCare Product Development Team, Spanish Version case study
2. Improving business portfolio management of Intenscare Medisys
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Intenscare Medisys
Strengths Medisys Corp.: The IntensCare Product Development Team, Spanish Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Intenscare Medisys in Medisys Corp.: The IntensCare Product Development Team, Spanish Version Harvard Business Review case study are -
Ability to lead change in Organizational Development field
– Intenscare Medisys is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Intenscare Medisys in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Effective Research and Development (R&D)
– Intenscare Medisys has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Superior customer experience
– The customer experience strategy of Intenscare Medisys in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Strong track record of project management
– Intenscare Medisys is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Analytics focus
– Intenscare Medisys is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Anne Donnellon, Joshua D. Margolis can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Sustainable margins compare to other players in Organizational Development industry
– Medisys Corp.: The IntensCare Product Development Team, Spanish Version firm has clearly differentiated products in the market place. This has enabled Intenscare Medisys to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Intenscare Medisys to invest into research and development (R&D) and innovation.
High switching costs
– The high switching costs that Intenscare Medisys has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
High brand equity
– Intenscare Medisys has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Intenscare Medisys to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Successful track record of launching new products
– Intenscare Medisys has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Intenscare Medisys has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Operational resilience
– The operational resilience strategy in the Medisys Corp.: The IntensCare Product Development Team, Spanish Version Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Organizational Resilience of Intenscare Medisys
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Intenscare Medisys does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Ability to recruit top talent
– Intenscare Medisys is one of the leading recruiters in the industry. Managers in the Medisys Corp.: The IntensCare Product Development Team, Spanish Version are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Weaknesses Medisys Corp.: The IntensCare Product Development Team, Spanish Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Medisys Corp.: The IntensCare Product Development Team, Spanish Version are -
Increasing silos among functional specialists
– The organizational structure of Intenscare Medisys is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Intenscare Medisys needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Intenscare Medisys to focus more on services rather than just following the product oriented approach.
Lack of clear differentiation of Intenscare Medisys products
– To increase the profitability and margins on the products, Intenscare Medisys needs to provide more differentiated products than what it is currently offering in the marketplace.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Medisys Corp.: The IntensCare Product Development Team, Spanish Version HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Intenscare Medisys has relatively successful track record of launching new products.
Skills based hiring
– The stress on hiring functional specialists at Intenscare Medisys has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Intenscare Medisys is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Products dominated business model
– Even though Intenscare Medisys has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Medisys Corp.: The IntensCare Product Development Team, Spanish Version should strive to include more intangible value offerings along with its core products and services.
Aligning sales with marketing
– It come across in the case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Medisys Corp.: The IntensCare Product Development Team, Spanish Version can leverage the sales team experience to cultivate customer relationships as Intenscare Medisys is planning to shift buying processes online.
Capital Spending Reduction
– Even during the low interest decade, Intenscare Medisys has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
High cash cycle compare to competitors
Intenscare Medisys has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Intenscare Medisys supply chain. Even after few cautionary changes mentioned in the HBR case study - Medisys Corp.: The IntensCare Product Development Team, Spanish Version, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Intenscare Medisys vulnerable to further global disruptions in South East Asia.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version, in the dynamic environment Intenscare Medisys has struggled to respond to the nimble upstart competition. Intenscare Medisys has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Opportunities Medisys Corp.: The IntensCare Product Development Team, Spanish Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version are -
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Intenscare Medisys can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Leveraging digital technologies
– Intenscare Medisys can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Intenscare Medisys can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Intenscare Medisys can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Intenscare Medisys can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Medisys Corp.: The IntensCare Product Development Team, Spanish Version, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Intenscare Medisys in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Intenscare Medisys is facing challenges because of the dominance of functional experts in the organization. Medisys Corp.: The IntensCare Product Development Team, Spanish Version case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Manufacturing automation
– Intenscare Medisys can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Using analytics as competitive advantage
– Intenscare Medisys has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Intenscare Medisys to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Creating value in data economy
– The success of analytics program of Intenscare Medisys has opened avenues for new revenue streams for the organization in the industry. This can help Intenscare Medisys to build a more holistic ecosystem as suggested in the Medisys Corp.: The IntensCare Product Development Team, Spanish Version case study. Intenscare Medisys can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Buying journey improvements
– Intenscare Medisys can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Medisys Corp.: The IntensCare Product Development Team, Spanish Version suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Developing new processes and practices
– Intenscare Medisys can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Intenscare Medisys to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Threats Medisys Corp.: The IntensCare Product Development Team, Spanish Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version are -
Environmental challenges
– Intenscare Medisys needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Intenscare Medisys can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version, Intenscare Medisys may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .
Shortening product life cycle
– it is one of the major threat that Intenscare Medisys is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Intenscare Medisys in the Organizational Development sector and impact the bottomline of the organization.
Stagnating economy with rate increase
– Intenscare Medisys can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Regulatory challenges
– Intenscare Medisys needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.
High dependence on third party suppliers
– Intenscare Medisys high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Intenscare Medisys needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.
Technology acceleration in Forth Industrial Revolution
– Intenscare Medisys has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Intenscare Medisys needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Increasing wage structure of Intenscare Medisys
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Intenscare Medisys.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Intenscare Medisys with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Intenscare Medisys in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Weighted SWOT Analysis of Medisys Corp.: The IntensCare Product Development Team, Spanish Version Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Medisys Corp.: The IntensCare Product Development Team, Spanish Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Medisys Corp.: The IntensCare Product Development Team, Spanish Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Intenscare Medisys needs to make to build a sustainable competitive advantage.