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Double-Goal Coach (A): Beyond "Sportsmanship" SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Double-Goal Coach (A): Beyond "Sportsmanship"


Bad sportsmanship used to mean a basketball player not acknowledging a foul or a tennis player saying a ball was out when it really hit the line. Recent examples of bad sportsmanship included activity that was substantially more serious, including assaults on officials, confrontations between parents or coaches and officials, and even a death--all in youth sporting events. In 1988, Jim Thompson founded Positive Coaching Alliance (PCA), a national nonprofit organization based at the Stanford University Department of Athletics, to help overcome the negative trends in youth sports. PCA's mission was to "transform youth sports so sports can transform youth." Since its inception, the organization had conducted more than 1,700 workshops for 68,000 coaches, parents, and leaders that have helped to create a positive sports environment for more than 680,000 young athletes. PCA had developed partnership networks with more than 300 youth sports organizations, cities, and schools. PCA and Thompson had developed a new coaching model--called The Double-Goal Coach--built around several principles such as redefining "winner." Vocabulary was a part of Thompson's belief in the concept of "sticky messages"--phrases and memory aids that stick to people's minds long enough to change their behavior. They wondered how to solve the biggest problem--how to update the outdated and passive term "sportsmanship"--which now meant players had simply not done anything wrong. PCA and Thompson felt that youth sports needed a new, relevant, and powerful vocabulary that went beyond "sportsmanship."

Authors :: Chip Heath, Victoria Chang

Topics :: Organizational Development

Tags :: Coaching, Growth strategy, Joint ventures, Leadership, Social enterprise, Strategy execution, Workspaces, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Double-Goal Coach (A): Beyond "Sportsmanship"" written by Chip Heath, Victoria Chang includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Sportsmanship Pca facing as an external strategic factors. Some of the topics covered in Double-Goal Coach (A): Beyond "Sportsmanship" case study are - Strategic Management Strategies, Coaching, Growth strategy, Joint ventures, Leadership, Social enterprise, Strategy execution, Workspaces and Organizational Development.


Some of the macro environment factors that can be used to understand the Double-Goal Coach (A): Beyond "Sportsmanship" casestudy better are - – increasing commodity prices, increasing household debt because of falling income levels, talent flight as more people leaving formal jobs, challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, geopolitical disruptions, central banks are concerned over increasing inflation, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Double-Goal Coach (A): Beyond "Sportsmanship"


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Double-Goal Coach (A): Beyond "Sportsmanship" case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Sportsmanship Pca, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Sportsmanship Pca operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Double-Goal Coach (A): Beyond "Sportsmanship" can be done for the following purposes –
1. Strategic planning using facts provided in Double-Goal Coach (A): Beyond "Sportsmanship" case study
2. Improving business portfolio management of Sportsmanship Pca
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Sportsmanship Pca




Strengths Double-Goal Coach (A): Beyond "Sportsmanship" | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Sportsmanship Pca in Double-Goal Coach (A): Beyond "Sportsmanship" Harvard Business Review case study are -

Cross disciplinary teams

– Horizontal connected teams at the Sportsmanship Pca are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Innovation driven organization

– Sportsmanship Pca is one of the most innovative firm in sector. Manager in Double-Goal Coach (A): Beyond "Sportsmanship" Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Diverse revenue streams

– Sportsmanship Pca is present in almost all the verticals within the industry. This has provided firm in Double-Goal Coach (A): Beyond "Sportsmanship" case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to recruit top talent

– Sportsmanship Pca is one of the leading recruiters in the industry. Managers in the Double-Goal Coach (A): Beyond "Sportsmanship" are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

High switching costs

– The high switching costs that Sportsmanship Pca has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Successful track record of launching new products

– Sportsmanship Pca has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Sportsmanship Pca has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Sportsmanship Pca has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Double-Goal Coach (A): Beyond "Sportsmanship" HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Organizational Resilience of Sportsmanship Pca

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Sportsmanship Pca does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Operational resilience

– The operational resilience strategy in the Double-Goal Coach (A): Beyond "Sportsmanship" Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Ability to lead change in Organizational Development field

– Sportsmanship Pca is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Sportsmanship Pca in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Sportsmanship Pca digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Sportsmanship Pca has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Low bargaining power of suppliers

– Suppliers of Sportsmanship Pca in the sector have low bargaining power. Double-Goal Coach (A): Beyond "Sportsmanship" has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Sportsmanship Pca to manage not only supply disruptions but also source products at highly competitive prices.






Weaknesses Double-Goal Coach (A): Beyond "Sportsmanship" | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Double-Goal Coach (A): Beyond "Sportsmanship" are -

Aligning sales with marketing

– It come across in the case study Double-Goal Coach (A): Beyond "Sportsmanship" that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Double-Goal Coach (A): Beyond "Sportsmanship" can leverage the sales team experience to cultivate customer relationships as Sportsmanship Pca is planning to shift buying processes online.

Slow to strategic competitive environment developments

– As Double-Goal Coach (A): Beyond "Sportsmanship" HBR case study mentions - Sportsmanship Pca takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Lack of clear differentiation of Sportsmanship Pca products

– To increase the profitability and margins on the products, Sportsmanship Pca needs to provide more differentiated products than what it is currently offering in the marketplace.

Products dominated business model

– Even though Sportsmanship Pca has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Double-Goal Coach (A): Beyond "Sportsmanship" should strive to include more intangible value offerings along with its core products and services.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Double-Goal Coach (A): Beyond "Sportsmanship", in the dynamic environment Sportsmanship Pca has struggled to respond to the nimble upstart competition. Sportsmanship Pca has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Capital Spending Reduction

– Even during the low interest decade, Sportsmanship Pca has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High bargaining power of channel partners

– Because of the regulatory requirements, Chip Heath, Victoria Chang suggests that, Sportsmanship Pca is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Sportsmanship Pca supply chain. Even after few cautionary changes mentioned in the HBR case study - Double-Goal Coach (A): Beyond "Sportsmanship", it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Sportsmanship Pca vulnerable to further global disruptions in South East Asia.

High cash cycle compare to competitors

Sportsmanship Pca has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow decision making process

– As mentioned earlier in the report, Sportsmanship Pca has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Sportsmanship Pca even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Sportsmanship Pca is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Double-Goal Coach (A): Beyond "Sportsmanship" can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Opportunities Double-Goal Coach (A): Beyond "Sportsmanship" | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Double-Goal Coach (A): Beyond "Sportsmanship" are -

Loyalty marketing

– Sportsmanship Pca has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Sportsmanship Pca in the consumer business. Now Sportsmanship Pca can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Sportsmanship Pca can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Sportsmanship Pca has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Double-Goal Coach (A): Beyond "Sportsmanship" - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Sportsmanship Pca to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Low interest rates

– Even though inflation is raising its head in most developed economies, Sportsmanship Pca can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Creating value in data economy

– The success of analytics program of Sportsmanship Pca has opened avenues for new revenue streams for the organization in the industry. This can help Sportsmanship Pca to build a more holistic ecosystem as suggested in the Double-Goal Coach (A): Beyond "Sportsmanship" case study. Sportsmanship Pca can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Buying journey improvements

– Sportsmanship Pca can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Double-Goal Coach (A): Beyond "Sportsmanship" suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Sportsmanship Pca in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Sportsmanship Pca can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Double-Goal Coach (A): Beyond "Sportsmanship", to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Sportsmanship Pca can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Manufacturing automation

– Sportsmanship Pca can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Sportsmanship Pca can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Sportsmanship Pca to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats Double-Goal Coach (A): Beyond "Sportsmanship" External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Double-Goal Coach (A): Beyond "Sportsmanship" are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Sportsmanship Pca in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Sportsmanship Pca can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Consumer confidence and its impact on Sportsmanship Pca demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Sportsmanship Pca.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Double-Goal Coach (A): Beyond "Sportsmanship", Sportsmanship Pca may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Sportsmanship Pca will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Sportsmanship Pca can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Double-Goal Coach (A): Beyond "Sportsmanship" .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Sportsmanship Pca with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Sportsmanship Pca needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Sportsmanship Pca high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Stagnating economy with rate increase

– Sportsmanship Pca can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Sportsmanship Pca in the Organizational Development sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Double-Goal Coach (A): Beyond "Sportsmanship" Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Double-Goal Coach (A): Beyond "Sportsmanship" needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Double-Goal Coach (A): Beyond "Sportsmanship" is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Double-Goal Coach (A): Beyond "Sportsmanship" is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Double-Goal Coach (A): Beyond "Sportsmanship" is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Sportsmanship Pca needs to make to build a sustainable competitive advantage.



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