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Double-Goal Coach (A): Beyond "Sportsmanship" SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Double-Goal Coach (A): Beyond "Sportsmanship"


Bad sportsmanship used to mean a basketball player not acknowledging a foul or a tennis player saying a ball was out when it really hit the line. Recent examples of bad sportsmanship included activity that was substantially more serious, including assaults on officials, confrontations between parents or coaches and officials, and even a death--all in youth sporting events. In 1988, Jim Thompson founded Positive Coaching Alliance (PCA), a national nonprofit organization based at the Stanford University Department of Athletics, to help overcome the negative trends in youth sports. PCA's mission was to "transform youth sports so sports can transform youth." Since its inception, the organization had conducted more than 1,700 workshops for 68,000 coaches, parents, and leaders that have helped to create a positive sports environment for more than 680,000 young athletes. PCA had developed partnership networks with more than 300 youth sports organizations, cities, and schools. PCA and Thompson had developed a new coaching model--called The Double-Goal Coach--built around several principles such as redefining "winner." Vocabulary was a part of Thompson's belief in the concept of "sticky messages"--phrases and memory aids that stick to people's minds long enough to change their behavior. They wondered how to solve the biggest problem--how to update the outdated and passive term "sportsmanship"--which now meant players had simply not done anything wrong. PCA and Thompson felt that youth sports needed a new, relevant, and powerful vocabulary that went beyond "sportsmanship."

Authors :: Chip Heath, Victoria Chang

Topics :: Organizational Development

Tags :: Coaching, Growth strategy, Joint ventures, Leadership, Social enterprise, Strategy execution, Workspaces, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Double-Goal Coach (A): Beyond "Sportsmanship"" written by Chip Heath, Victoria Chang includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Sportsmanship Pca facing as an external strategic factors. Some of the topics covered in Double-Goal Coach (A): Beyond "Sportsmanship" case study are - Strategic Management Strategies, Coaching, Growth strategy, Joint ventures, Leadership, Social enterprise, Strategy execution, Workspaces and Organizational Development.


Some of the macro environment factors that can be used to understand the Double-Goal Coach (A): Beyond "Sportsmanship" casestudy better are - – there is backlash against globalization, competitive advantages are harder to sustain because of technology dispersion, increasing household debt because of falling income levels, talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, digital marketing is dominated by two big players Facebook and Google, central banks are concerned over increasing inflation, cloud computing is disrupting traditional business models, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Double-Goal Coach (A): Beyond "Sportsmanship"


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Double-Goal Coach (A): Beyond "Sportsmanship" case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Sportsmanship Pca, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Sportsmanship Pca operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Double-Goal Coach (A): Beyond "Sportsmanship" can be done for the following purposes –
1. Strategic planning using facts provided in Double-Goal Coach (A): Beyond "Sportsmanship" case study
2. Improving business portfolio management of Sportsmanship Pca
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Sportsmanship Pca




Strengths Double-Goal Coach (A): Beyond "Sportsmanship" | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Sportsmanship Pca in Double-Goal Coach (A): Beyond "Sportsmanship" Harvard Business Review case study are -

Training and development

– Sportsmanship Pca has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Double-Goal Coach (A): Beyond "Sportsmanship" Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Sportsmanship Pca has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Sportsmanship Pca has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Analytics focus

– Sportsmanship Pca is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Chip Heath, Victoria Chang can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– Sportsmanship Pca is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Learning organization

- Sportsmanship Pca is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Sportsmanship Pca is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Double-Goal Coach (A): Beyond "Sportsmanship" Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Superior customer experience

– The customer experience strategy of Sportsmanship Pca in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Highly skilled collaborators

– Sportsmanship Pca has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Double-Goal Coach (A): Beyond "Sportsmanship" HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Sportsmanship Pca has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Double-Goal Coach (A): Beyond "Sportsmanship" - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Organizational Development field

– Sportsmanship Pca is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Sportsmanship Pca in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Organizational Resilience of Sportsmanship Pca

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Sportsmanship Pca does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Sustainable margins compare to other players in Organizational Development industry

– Double-Goal Coach (A): Beyond "Sportsmanship" firm has clearly differentiated products in the market place. This has enabled Sportsmanship Pca to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Sportsmanship Pca to invest into research and development (R&D) and innovation.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Sportsmanship Pca digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Sportsmanship Pca has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.






Weaknesses Double-Goal Coach (A): Beyond "Sportsmanship" | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Double-Goal Coach (A): Beyond "Sportsmanship" are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Double-Goal Coach (A): Beyond "Sportsmanship", is just above the industry average. Sportsmanship Pca needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Sportsmanship Pca needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High bargaining power of channel partners

– Because of the regulatory requirements, Chip Heath, Victoria Chang suggests that, Sportsmanship Pca is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to strategic competitive environment developments

– As Double-Goal Coach (A): Beyond "Sportsmanship" HBR case study mentions - Sportsmanship Pca takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Sportsmanship Pca supply chain. Even after few cautionary changes mentioned in the HBR case study - Double-Goal Coach (A): Beyond "Sportsmanship", it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Sportsmanship Pca vulnerable to further global disruptions in South East Asia.

Need for greater diversity

– Sportsmanship Pca has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High operating costs

– Compare to the competitors, firm in the HBR case study Double-Goal Coach (A): Beyond "Sportsmanship" has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Sportsmanship Pca 's lucrative customers.

Increasing silos among functional specialists

– The organizational structure of Sportsmanship Pca is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Sportsmanship Pca needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Sportsmanship Pca to focus more on services rather than just following the product oriented approach.

Interest costs

– Compare to the competition, Sportsmanship Pca has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Capital Spending Reduction

– Even during the low interest decade, Sportsmanship Pca has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

No frontier risks strategy

– After analyzing the HBR case study Double-Goal Coach (A): Beyond "Sportsmanship", it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.




Opportunities Double-Goal Coach (A): Beyond "Sportsmanship" | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Double-Goal Coach (A): Beyond "Sportsmanship" are -

Better consumer reach

– The expansion of the 5G network will help Sportsmanship Pca to increase its market reach. Sportsmanship Pca will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Sportsmanship Pca can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Using analytics as competitive advantage

– Sportsmanship Pca has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Double-Goal Coach (A): Beyond "Sportsmanship" - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Sportsmanship Pca to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Sportsmanship Pca can use these opportunities to build new business models that can help the communities that Sportsmanship Pca operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Loyalty marketing

– Sportsmanship Pca has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Sportsmanship Pca in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Organizational Development segment, and it will provide faster access to the consumers.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Sportsmanship Pca can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Sportsmanship Pca can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Manufacturing automation

– Sportsmanship Pca can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Sportsmanship Pca to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Sportsmanship Pca to hire the very best people irrespective of their geographical location.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Sportsmanship Pca is facing challenges because of the dominance of functional experts in the organization. Double-Goal Coach (A): Beyond "Sportsmanship" case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Sportsmanship Pca can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Sportsmanship Pca can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Low interest rates

– Even though inflation is raising its head in most developed economies, Sportsmanship Pca can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Double-Goal Coach (A): Beyond "Sportsmanship" External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Double-Goal Coach (A): Beyond "Sportsmanship" are -

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Sportsmanship Pca needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Sportsmanship Pca can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Environmental challenges

– Sportsmanship Pca needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Sportsmanship Pca can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– Sportsmanship Pca high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– Sportsmanship Pca needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Sportsmanship Pca with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Sportsmanship Pca is facing in Organizational Development sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Stagnating economy with rate increase

– Sportsmanship Pca can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Sportsmanship Pca in the Organizational Development sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Double-Goal Coach (A): Beyond "Sportsmanship", Sportsmanship Pca may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Sportsmanship Pca will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of Double-Goal Coach (A): Beyond "Sportsmanship" Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Double-Goal Coach (A): Beyond "Sportsmanship" needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Double-Goal Coach (A): Beyond "Sportsmanship" is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Double-Goal Coach (A): Beyond "Sportsmanship" is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Double-Goal Coach (A): Beyond "Sportsmanship" is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Sportsmanship Pca needs to make to build a sustainable competitive advantage.



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