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Assistant Professor Graham and Ms. Macomber (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Assistant Professor Graham and Ms. Macomber (B)


Supplements the (A) case.

Authors :: C. Roland Christensen

Topics :: Organizational Development

Tags :: Collaboration, Conflict, Psychology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Assistant Professor Graham and Ms. Macomber (B)" written by C. Roland Christensen includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Macomber Graham facing as an external strategic factors. Some of the topics covered in Assistant Professor Graham and Ms. Macomber (B) case study are - Strategic Management Strategies, Collaboration, Conflict, Psychology and Organizational Development.


Some of the macro environment factors that can be used to understand the Assistant Professor Graham and Ms. Macomber (B) casestudy better are - – wage bills are increasing, there is backlash against globalization, technology disruption, geopolitical disruptions, increasing transportation and logistics costs, there is increasing trade war between United States & China, challanges to central banks by blockchain based private currencies, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, etc



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Introduction to SWOT Analysis of Assistant Professor Graham and Ms. Macomber (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Assistant Professor Graham and Ms. Macomber (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Macomber Graham, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Macomber Graham operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Assistant Professor Graham and Ms. Macomber (B) can be done for the following purposes –
1. Strategic planning using facts provided in Assistant Professor Graham and Ms. Macomber (B) case study
2. Improving business portfolio management of Macomber Graham
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Macomber Graham




Strengths Assistant Professor Graham and Ms. Macomber (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Macomber Graham in Assistant Professor Graham and Ms. Macomber (B) Harvard Business Review case study are -

Diverse revenue streams

– Macomber Graham is present in almost all the verticals within the industry. This has provided firm in Assistant Professor Graham and Ms. Macomber (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Macomber Graham has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Macomber Graham has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Analytics focus

– Macomber Graham is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by C. Roland Christensen can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to recruit top talent

– Macomber Graham is one of the leading recruiters in the industry. Managers in the Assistant Professor Graham and Ms. Macomber (B) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Digital Transformation in Organizational Development segment

- digital transformation varies from industry to industry. For Macomber Graham digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Macomber Graham has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Learning organization

- Macomber Graham is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Macomber Graham is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Assistant Professor Graham and Ms. Macomber (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Organizational Resilience of Macomber Graham

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Macomber Graham does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Strong track record of project management

– Macomber Graham is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Cross disciplinary teams

– Horizontal connected teams at the Macomber Graham are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High switching costs

– The high switching costs that Macomber Graham has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Low bargaining power of suppliers

– Suppliers of Macomber Graham in the sector have low bargaining power. Assistant Professor Graham and Ms. Macomber (B) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Macomber Graham to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Macomber Graham has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Macomber Graham to keep acquiring new customers and building profitable relationship with both the new and loyal customers.






Weaknesses Assistant Professor Graham and Ms. Macomber (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Assistant Professor Graham and Ms. Macomber (B) are -

Low market penetration in new markets

– Outside its home market of Macomber Graham, firm in the HBR case study Assistant Professor Graham and Ms. Macomber (B) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Assistant Professor Graham and Ms. Macomber (B), in the dynamic environment Macomber Graham has struggled to respond to the nimble upstart competition. Macomber Graham has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Increasing silos among functional specialists

– The organizational structure of Macomber Graham is dominated by functional specialists. It is not different from other players in the Organizational Development segment. Macomber Graham needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Macomber Graham to focus more on services rather than just following the product oriented approach.

Aligning sales with marketing

– It come across in the case study Assistant Professor Graham and Ms. Macomber (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Assistant Professor Graham and Ms. Macomber (B) can leverage the sales team experience to cultivate customer relationships as Macomber Graham is planning to shift buying processes online.

Skills based hiring

– The stress on hiring functional specialists at Macomber Graham has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High cash cycle compare to competitors

Macomber Graham has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

No frontier risks strategy

– After analyzing the HBR case study Assistant Professor Graham and Ms. Macomber (B), it seems that company is thinking about the frontier risks that can impact Organizational Development strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Assistant Professor Graham and Ms. Macomber (B), it seems that the employees of Macomber Graham don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Products dominated business model

– Even though Macomber Graham has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Assistant Professor Graham and Ms. Macomber (B) should strive to include more intangible value offerings along with its core products and services.

Slow decision making process

– As mentioned earlier in the report, Macomber Graham has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Macomber Graham even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Macomber Graham is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Assistant Professor Graham and Ms. Macomber (B) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.




Opportunities Assistant Professor Graham and Ms. Macomber (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Assistant Professor Graham and Ms. Macomber (B) are -

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Macomber Graham can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Macomber Graham can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Using analytics as competitive advantage

– Macomber Graham has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Assistant Professor Graham and Ms. Macomber (B) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Macomber Graham to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Macomber Graham can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Assistant Professor Graham and Ms. Macomber (B), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Macomber Graham can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Macomber Graham to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Macomber Graham can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Macomber Graham to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Macomber Graham to hire the very best people irrespective of their geographical location.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Macomber Graham in the consumer business. Now Macomber Graham can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Macomber Graham can use the latest technology developments to improve its manufacturing and designing process in Organizational Development segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Loyalty marketing

– Macomber Graham has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Organizational Development industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Macomber Graham can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Macomber Graham can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Macomber Graham can use these opportunities to build new business models that can help the communities that Macomber Graham operates in. Secondly it can use opportunities from government spending in Organizational Development sector.




Threats Assistant Professor Graham and Ms. Macomber (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Assistant Professor Graham and Ms. Macomber (B) are -

Stagnating economy with rate increase

– Macomber Graham can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Macomber Graham with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Macomber Graham demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Assistant Professor Graham and Ms. Macomber (B), Macomber Graham may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Organizational Development .

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Macomber Graham can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Macomber Graham can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Assistant Professor Graham and Ms. Macomber (B) .

Regulatory challenges

– Macomber Graham needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

High dependence on third party suppliers

– Macomber Graham high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Macomber Graham business can come under increasing regulations regarding data privacy, data security, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Macomber Graham in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Macomber Graham needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Environmental challenges

– Macomber Graham needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Macomber Graham can take advantage of this fund but it will also bring new competitors in the Organizational Development industry.




Weighted SWOT Analysis of Assistant Professor Graham and Ms. Macomber (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Assistant Professor Graham and Ms. Macomber (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Assistant Professor Graham and Ms. Macomber (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Assistant Professor Graham and Ms. Macomber (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Assistant Professor Graham and Ms. Macomber (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Macomber Graham needs to make to build a sustainable competitive advantage.



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