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Assistant Professor Graham and Ms. Macomber (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Assistant Professor Graham and Ms. Macomber (B)


Supplements the (A) case.

Authors :: C. Roland Christensen

Topics :: Organizational Development

Tags :: Collaboration, Conflict, Psychology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Assistant Professor Graham and Ms. Macomber (B)" written by C. Roland Christensen includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Macomber Graham facing as an external strategic factors. Some of the topics covered in Assistant Professor Graham and Ms. Macomber (B) case study are - Strategic Management Strategies, Collaboration, Conflict, Psychology and Organizational Development.


Some of the macro environment factors that can be used to understand the Assistant Professor Graham and Ms. Macomber (B) casestudy better are - – there is backlash against globalization, geopolitical disruptions, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, cloud computing is disrupting traditional business models, there is increasing trade war between United States & China, increasing transportation and logistics costs, customer relationship management is fast transforming because of increasing concerns over data privacy, central banks are concerned over increasing inflation, etc



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Introduction to SWOT Analysis of Assistant Professor Graham and Ms. Macomber (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Assistant Professor Graham and Ms. Macomber (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Macomber Graham, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Macomber Graham operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Assistant Professor Graham and Ms. Macomber (B) can be done for the following purposes –
1. Strategic planning using facts provided in Assistant Professor Graham and Ms. Macomber (B) case study
2. Improving business portfolio management of Macomber Graham
3. Assessing feasibility of the new initiative in Organizational Development field.
4. Making a Organizational Development topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Macomber Graham




Strengths Assistant Professor Graham and Ms. Macomber (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Macomber Graham in Assistant Professor Graham and Ms. Macomber (B) Harvard Business Review case study are -

Learning organization

- Macomber Graham is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Macomber Graham is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Assistant Professor Graham and Ms. Macomber (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Highly skilled collaborators

– Macomber Graham has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Assistant Professor Graham and Ms. Macomber (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Low bargaining power of suppliers

– Suppliers of Macomber Graham in the sector have low bargaining power. Assistant Professor Graham and Ms. Macomber (B) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Macomber Graham to manage not only supply disruptions but also source products at highly competitive prices.

Ability to lead change in Organizational Development field

– Macomber Graham is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Macomber Graham in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Training and development

– Macomber Graham has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Assistant Professor Graham and Ms. Macomber (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to recruit top talent

– Macomber Graham is one of the leading recruiters in the industry. Managers in the Assistant Professor Graham and Ms. Macomber (B) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Operational resilience

– The operational resilience strategy in the Assistant Professor Graham and Ms. Macomber (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Analytics focus

– Macomber Graham is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by C. Roland Christensen can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High switching costs

– The high switching costs that Macomber Graham has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Successful track record of launching new products

– Macomber Graham has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Macomber Graham has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Sustainable margins compare to other players in Organizational Development industry

– Assistant Professor Graham and Ms. Macomber (B) firm has clearly differentiated products in the market place. This has enabled Macomber Graham to fetch slight price premium compare to the competitors in the Organizational Development industry. The sustainable margins have also helped Macomber Graham to invest into research and development (R&D) and innovation.

Organizational Resilience of Macomber Graham

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Macomber Graham does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses Assistant Professor Graham and Ms. Macomber (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Assistant Professor Graham and Ms. Macomber (B) are -

Slow to strategic competitive environment developments

– As Assistant Professor Graham and Ms. Macomber (B) HBR case study mentions - Macomber Graham takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Capital Spending Reduction

– Even during the low interest decade, Macomber Graham has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High cash cycle compare to competitors

Macomber Graham has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Need for greater diversity

– Macomber Graham has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Aligning sales with marketing

– It come across in the case study Assistant Professor Graham and Ms. Macomber (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Assistant Professor Graham and Ms. Macomber (B) can leverage the sales team experience to cultivate customer relationships as Macomber Graham is planning to shift buying processes online.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Macomber Graham is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Assistant Professor Graham and Ms. Macomber (B) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Low market penetration in new markets

– Outside its home market of Macomber Graham, firm in the HBR case study Assistant Professor Graham and Ms. Macomber (B) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Products dominated business model

– Even though Macomber Graham has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Assistant Professor Graham and Ms. Macomber (B) should strive to include more intangible value offerings along with its core products and services.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Assistant Professor Graham and Ms. Macomber (B), is just above the industry average. Macomber Graham needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Skills based hiring

– The stress on hiring functional specialists at Macomber Graham has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Assistant Professor Graham and Ms. Macomber (B) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Macomber Graham has relatively successful track record of launching new products.




Opportunities Assistant Professor Graham and Ms. Macomber (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Assistant Professor Graham and Ms. Macomber (B) are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Macomber Graham can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Assistant Professor Graham and Ms. Macomber (B), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Macomber Graham to increase its market reach. Macomber Graham will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Macomber Graham in the consumer business. Now Macomber Graham can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Macomber Graham can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Macomber Graham can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Loyalty marketing

– Macomber Graham has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of Macomber Graham has opened avenues for new revenue streams for the organization in the industry. This can help Macomber Graham to build a more holistic ecosystem as suggested in the Assistant Professor Graham and Ms. Macomber (B) case study. Macomber Graham can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Macomber Graham can use these opportunities to build new business models that can help the communities that Macomber Graham operates in. Secondly it can use opportunities from government spending in Organizational Development sector.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Organizational Development industry, but it has also influenced the consumer preferences. Macomber Graham can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Using analytics as competitive advantage

– Macomber Graham has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Assistant Professor Graham and Ms. Macomber (B) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Macomber Graham to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Low interest rates

– Even though inflation is raising its head in most developed economies, Macomber Graham can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Macomber Graham to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Macomber Graham to hire the very best people irrespective of their geographical location.

Developing new processes and practices

– Macomber Graham can develop new processes and procedures in Organizational Development industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats Assistant Professor Graham and Ms. Macomber (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Assistant Professor Graham and Ms. Macomber (B) are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Macomber Graham.

Technology acceleration in Forth Industrial Revolution

– Macomber Graham has witnessed rapid integration of technology during Covid-19 in the Organizational Development industry. As one of the leading players in the industry, Macomber Graham needs to keep up with the evolution of technology in the Organizational Development sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Regulatory challenges

– Macomber Graham needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Organizational Development industry regulations.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Macomber Graham in the Organizational Development industry. The Organizational Development industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Macomber Graham will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Macomber Graham needs to understand the core reasons impacting the Organizational Development industry. This will help it in building a better workplace.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Macomber Graham with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High dependence on third party suppliers

– Macomber Graham high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Consumer confidence and its impact on Macomber Graham demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing wage structure of Macomber Graham

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Macomber Graham.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Macomber Graham business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Organizational Development field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Macomber Graham can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.




Weighted SWOT Analysis of Assistant Professor Graham and Ms. Macomber (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Assistant Professor Graham and Ms. Macomber (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Assistant Professor Graham and Ms. Macomber (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Assistant Professor Graham and Ms. Macomber (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Assistant Professor Graham and Ms. Macomber (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Macomber Graham needs to make to build a sustainable competitive advantage.



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