Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Sales & Marketing
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches
In Africa, the usage of insecticide treated bed-nets (ITNs) has shown to be one of the best ways to prevent malaria. USAID, the principal U.S. agency for providing assistance to countries, has just announced that by mid-2008, it will provide an additional $5 billion for malaria prevention and treatment in Africa. Specifically, the agency would like to see Tanzania improve not only ITN coverage (currently at only 14%) but more importantly ITN usage by the country's 35 million citizens. As of 2004, only 10% of children under the age of 5 were sleeping under bed-nets. USAID's goal for 2010 is to increase this to 80%. In this simulation, students need to develop a compelling proposal for USAID for reducing the malaria burden in Tanzania. View Video.
Swot Analysis of "Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches" written by Ted London includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Malaria Itn facing as an external strategic factors. Some of the topics covered in Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches case study are - Strategic Management Strategies, and Sales & Marketing.
Some of the macro environment factors that can be used to understand the Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches casestudy better are - – increasing household debt because of falling income levels, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, there is backlash against globalization, customer relationship management is fast transforming because of increasing concerns over data privacy,
increasing commodity prices, central banks are concerned over increasing inflation, etc
Introduction to SWOT Analysis of Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Malaria Itn, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Malaria Itn operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches can be done for the following purposes –
1. Strategic planning using facts provided in Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches case study
2. Improving business portfolio management of Malaria Itn
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Malaria Itn
Strengths Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Malaria Itn in Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches Harvard Business Review case study are -
Sustainable margins compare to other players in Sales & Marketing industry
– Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches firm has clearly differentiated products in the market place. This has enabled Malaria Itn to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Malaria Itn to invest into research and development (R&D) and innovation.
Strong track record of project management
– Malaria Itn is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Ability to recruit top talent
– Malaria Itn is one of the leading recruiters in the industry. Managers in the Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Digital Transformation in Sales & Marketing segment
- digital transformation varies from industry to industry. For Malaria Itn digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Malaria Itn has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Innovation driven organization
– Malaria Itn is one of the most innovative firm in sector. Manager in Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
High brand equity
– Malaria Itn has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Malaria Itn to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Organizational Resilience of Malaria Itn
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Malaria Itn does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Low bargaining power of suppliers
– Suppliers of Malaria Itn in the sector have low bargaining power. Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Malaria Itn to manage not only supply disruptions but also source products at highly competitive prices.
Training and development
– Malaria Itn has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
High switching costs
– The high switching costs that Malaria Itn has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Successful track record of launching new products
– Malaria Itn has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Malaria Itn has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Superior customer experience
– The customer experience strategy of Malaria Itn in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Weaknesses Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches are -
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches, in the dynamic environment Malaria Itn has struggled to respond to the nimble upstart competition. Malaria Itn has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Malaria Itn supply chain. Even after few cautionary changes mentioned in the HBR case study - Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Malaria Itn vulnerable to further global disruptions in South East Asia.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches, it seems that the employees of Malaria Itn don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Malaria Itn has relatively successful track record of launching new products.
Slow to strategic competitive environment developments
– As Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches HBR case study mentions - Malaria Itn takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Slow decision making process
– As mentioned earlier in the report, Malaria Itn has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Malaria Itn even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Products dominated business model
– Even though Malaria Itn has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches should strive to include more intangible value offerings along with its core products and services.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Malaria Itn is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Increasing silos among functional specialists
– The organizational structure of Malaria Itn is dominated by functional specialists. It is not different from other players in the Sales & Marketing segment. Malaria Itn needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Malaria Itn to focus more on services rather than just following the product oriented approach.
Aligning sales with marketing
– It come across in the case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches can leverage the sales team experience to cultivate customer relationships as Malaria Itn is planning to shift buying processes online.
Capital Spending Reduction
– Even during the low interest decade, Malaria Itn has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Opportunities Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches are -
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Malaria Itn can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Malaria Itn can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Buying journey improvements
– Malaria Itn can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Malaria Itn in the consumer business. Now Malaria Itn can target international markets with far fewer capital restrictions requirements than the existing system.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Malaria Itn can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Malaria Itn can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Malaria Itn is facing challenges because of the dominance of functional experts in the organization. Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Learning at scale
– Online learning technologies has now opened space for Malaria Itn to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Loyalty marketing
– Malaria Itn has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Using analytics as competitive advantage
– Malaria Itn has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Malaria Itn to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Low interest rates
– Even though inflation is raising its head in most developed economies, Malaria Itn can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Malaria Itn can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Malaria Itn can use these opportunities to build new business models that can help the communities that Malaria Itn operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Malaria Itn in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.
Threats Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches are -
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Malaria Itn in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches, Malaria Itn may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .
Stagnating economy with rate increase
– Malaria Itn can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Regulatory challenges
– Malaria Itn needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.
Consumer confidence and its impact on Malaria Itn demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Technology acceleration in Forth Industrial Revolution
– Malaria Itn has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Malaria Itn needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Malaria Itn business can come under increasing regulations regarding data privacy, data security, etc.
Easy access to finance
– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Malaria Itn can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Malaria Itn.
Environmental challenges
– Malaria Itn needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Malaria Itn can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.
Increasing wage structure of Malaria Itn
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Malaria Itn.
Weighted SWOT Analysis of Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Targeting Malaria: Comparing Charity and Social Marketing-Based Approaches is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Malaria Itn needs to make to build a sustainable competitive advantage.