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Zucamor S.A.: Global Competition in Argentina, Spanish Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Zucamor S.A.: Global Competition in Argentina, Spanish Version


Describes the evolution of Zucamor and its business strategy, particularly after the opening of the Argentine economy in 1992 and 1993. Traces the action that led to its association with U.S. paper giant Union Camp. Poses some of the critical challenges faced by the company's new management.

Authors :: V. Kasturi Rangan

Topics :: Sales & Marketing

Tags :: Globalization, Joint ventures, Marketing, Strategic planning, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Zucamor S.A.: Global Competition in Argentina, Spanish Version" written by V. Kasturi Rangan includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Zucamor Camp facing as an external strategic factors. Some of the topics covered in Zucamor S.A.: Global Competition in Argentina, Spanish Version case study are - Strategic Management Strategies, Globalization, Joint ventures, Marketing, Strategic planning and Sales & Marketing.


Some of the macro environment factors that can be used to understand the Zucamor S.A.: Global Competition in Argentina, Spanish Version casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, customer relationship management is fast transforming because of increasing concerns over data privacy, there is increasing trade war between United States & China, digital marketing is dominated by two big players Facebook and Google, talent flight as more people leaving formal jobs, cloud computing is disrupting traditional business models, increasing commodity prices, technology disruption, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Zucamor S.A.: Global Competition in Argentina, Spanish Version


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Zucamor S.A.: Global Competition in Argentina, Spanish Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Zucamor Camp, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Zucamor Camp operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Zucamor S.A.: Global Competition in Argentina, Spanish Version can be done for the following purposes –
1. Strategic planning using facts provided in Zucamor S.A.: Global Competition in Argentina, Spanish Version case study
2. Improving business portfolio management of Zucamor Camp
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Zucamor Camp




Strengths Zucamor S.A.: Global Competition in Argentina, Spanish Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Zucamor Camp in Zucamor S.A.: Global Competition in Argentina, Spanish Version Harvard Business Review case study are -

Diverse revenue streams

– Zucamor Camp is present in almost all the verticals within the industry. This has provided firm in Zucamor S.A.: Global Competition in Argentina, Spanish Version case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Zucamor Camp is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Zucamor Camp is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Zucamor S.A.: Global Competition in Argentina, Spanish Version Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Highly skilled collaborators

– Zucamor Camp has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Zucamor S.A.: Global Competition in Argentina, Spanish Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Sales & Marketing field

– Zucamor Camp is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Zucamor Camp in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Training and development

– Zucamor Camp has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Zucamor S.A.: Global Competition in Argentina, Spanish Version Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Zucamor Camp in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Digital Transformation in Sales & Marketing segment

- digital transformation varies from industry to industry. For Zucamor Camp digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Zucamor Camp has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High switching costs

– The high switching costs that Zucamor Camp has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Cross disciplinary teams

– Horizontal connected teams at the Zucamor Camp are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Low bargaining power of suppliers

– Suppliers of Zucamor Camp in the sector have low bargaining power. Zucamor S.A.: Global Competition in Argentina, Spanish Version has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Zucamor Camp to manage not only supply disruptions but also source products at highly competitive prices.

Strong track record of project management

– Zucamor Camp is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Sustainable margins compare to other players in Sales & Marketing industry

– Zucamor S.A.: Global Competition in Argentina, Spanish Version firm has clearly differentiated products in the market place. This has enabled Zucamor Camp to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Zucamor Camp to invest into research and development (R&D) and innovation.






Weaknesses Zucamor S.A.: Global Competition in Argentina, Spanish Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Zucamor S.A.: Global Competition in Argentina, Spanish Version are -

High cash cycle compare to competitors

Zucamor Camp has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High operating costs

– Compare to the competitors, firm in the HBR case study Zucamor S.A.: Global Competition in Argentina, Spanish Version has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Zucamor Camp 's lucrative customers.

Slow decision making process

– As mentioned earlier in the report, Zucamor Camp has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Zucamor Camp even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Zucamor S.A.: Global Competition in Argentina, Spanish Version, in the dynamic environment Zucamor Camp has struggled to respond to the nimble upstart competition. Zucamor Camp has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Zucamor Camp supply chain. Even after few cautionary changes mentioned in the HBR case study - Zucamor S.A.: Global Competition in Argentina, Spanish Version, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Zucamor Camp vulnerable to further global disruptions in South East Asia.

Aligning sales with marketing

– It come across in the case study Zucamor S.A.: Global Competition in Argentina, Spanish Version that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Zucamor S.A.: Global Competition in Argentina, Spanish Version can leverage the sales team experience to cultivate customer relationships as Zucamor Camp is planning to shift buying processes online.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Zucamor S.A.: Global Competition in Argentina, Spanish Version, it seems that the employees of Zucamor Camp don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Zucamor S.A.: Global Competition in Argentina, Spanish Version HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Zucamor Camp has relatively successful track record of launching new products.

No frontier risks strategy

– After analyzing the HBR case study Zucamor S.A.: Global Competition in Argentina, Spanish Version, it seems that company is thinking about the frontier risks that can impact Sales & Marketing strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Need for greater diversity

– Zucamor Camp has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Workers concerns about automation

– As automation is fast increasing in the segment, Zucamor Camp needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Opportunities Zucamor S.A.: Global Competition in Argentina, Spanish Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Zucamor S.A.: Global Competition in Argentina, Spanish Version are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, Zucamor Camp is facing challenges because of the dominance of functional experts in the organization. Zucamor S.A.: Global Competition in Argentina, Spanish Version case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Developing new processes and practices

– Zucamor Camp can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Learning at scale

– Online learning technologies has now opened space for Zucamor Camp to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Building a culture of innovation

– managers at Zucamor Camp can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.

Using analytics as competitive advantage

– Zucamor Camp has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Zucamor S.A.: Global Competition in Argentina, Spanish Version - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Zucamor Camp to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Zucamor Camp in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.

Manufacturing automation

– Zucamor Camp can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Loyalty marketing

– Zucamor Camp has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of Zucamor Camp has opened avenues for new revenue streams for the organization in the industry. This can help Zucamor Camp to build a more holistic ecosystem as suggested in the Zucamor S.A.: Global Competition in Argentina, Spanish Version case study. Zucamor Camp can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Zucamor Camp to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Zucamor Camp to hire the very best people irrespective of their geographical location.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Zucamor Camp in the consumer business. Now Zucamor Camp can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Zucamor Camp can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Buying journey improvements

– Zucamor Camp can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Zucamor S.A.: Global Competition in Argentina, Spanish Version suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.




Threats Zucamor S.A.: Global Competition in Argentina, Spanish Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Zucamor S.A.: Global Competition in Argentina, Spanish Version are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Zucamor Camp in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Zucamor Camp needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Zucamor Camp can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Zucamor Camp will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Zucamor Camp needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Zucamor S.A.: Global Competition in Argentina, Spanish Version, Zucamor Camp may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .

Consumer confidence and its impact on Zucamor Camp demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Zucamor Camp in the Sales & Marketing sector and impact the bottomline of the organization.

Easy access to finance

– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Zucamor Camp can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing wage structure of Zucamor Camp

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Zucamor Camp.

Stagnating economy with rate increase

– Zucamor Camp can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Regulatory challenges

– Zucamor Camp needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Zucamor Camp business can come under increasing regulations regarding data privacy, data security, etc.

High dependence on third party suppliers

– Zucamor Camp high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of Zucamor S.A.: Global Competition in Argentina, Spanish Version Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Zucamor S.A.: Global Competition in Argentina, Spanish Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Zucamor S.A.: Global Competition in Argentina, Spanish Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Zucamor S.A.: Global Competition in Argentina, Spanish Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Zucamor S.A.: Global Competition in Argentina, Spanish Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Zucamor Camp needs to make to build a sustainable competitive advantage.



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