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Introduction of FM Radio (C): The Empires Strike Back SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Introduction of FM Radio (C): The Empires Strike Back


Describes the concluding and bitter fight between Armstrong and the established radio manufacturing and broadcasting industry over the new, incompatible, and yet irrepressible FM technology. Illustrates the struggle between a corporation and an established system and individual champions of change. In addition, underscores the tensions that can arise in the context of personal ambitions, uncompromising attitudes, personal relationships, and corporate interests.

Authors :: Anirudh Dhebar

Topics :: Sales & Marketing

Tags :: Marketing, Technology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Introduction of FM Radio (C): The Empires Strike Back" written by Anirudh Dhebar includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Fm Radio facing as an external strategic factors. Some of the topics covered in Introduction of FM Radio (C): The Empires Strike Back case study are - Strategic Management Strategies, Marketing, Technology and Sales & Marketing.


Some of the macro environment factors that can be used to understand the Introduction of FM Radio (C): The Empires Strike Back casestudy better are - – customer relationship management is fast transforming because of increasing concerns over data privacy, increasing inequality as vast percentage of new income is going to the top 1%, wage bills are increasing, competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs, there is backlash against globalization, increasing commodity prices, central banks are concerned over increasing inflation, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Introduction of FM Radio (C): The Empires Strike Back


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Introduction of FM Radio (C): The Empires Strike Back case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Fm Radio, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Fm Radio operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Introduction of FM Radio (C): The Empires Strike Back can be done for the following purposes –
1. Strategic planning using facts provided in Introduction of FM Radio (C): The Empires Strike Back case study
2. Improving business portfolio management of Fm Radio
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Fm Radio




Strengths Introduction of FM Radio (C): The Empires Strike Back | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Fm Radio in Introduction of FM Radio (C): The Empires Strike Back Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Introduction of FM Radio (C): The Empires Strike Back Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Organizational Resilience of Fm Radio

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Fm Radio does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to lead change in Sales & Marketing field

– Fm Radio is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Fm Radio in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Innovation driven organization

– Fm Radio is one of the most innovative firm in sector. Manager in Introduction of FM Radio (C): The Empires Strike Back Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Analytics focus

– Fm Radio is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Anirudh Dhebar can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

High brand equity

– Fm Radio has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Fm Radio to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Fm Radio has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Introduction of FM Radio (C): The Empires Strike Back HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Learning organization

- Fm Radio is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Fm Radio is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Introduction of FM Radio (C): The Empires Strike Back Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Successful track record of launching new products

– Fm Radio has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Fm Radio has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Superior customer experience

– The customer experience strategy of Fm Radio in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Low bargaining power of suppliers

– Suppliers of Fm Radio in the sector have low bargaining power. Introduction of FM Radio (C): The Empires Strike Back has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Fm Radio to manage not only supply disruptions but also source products at highly competitive prices.

Strong track record of project management

– Fm Radio is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses Introduction of FM Radio (C): The Empires Strike Back | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Introduction of FM Radio (C): The Empires Strike Back are -

Slow decision making process

– As mentioned earlier in the report, Fm Radio has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Fm Radio even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Skills based hiring

– The stress on hiring functional specialists at Fm Radio has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As Introduction of FM Radio (C): The Empires Strike Back HBR case study mentions - Fm Radio takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Low market penetration in new markets

– Outside its home market of Fm Radio, firm in the HBR case study Introduction of FM Radio (C): The Empires Strike Back needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Workers concerns about automation

– As automation is fast increasing in the segment, Fm Radio needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Introduction of FM Radio (C): The Empires Strike Back, is just above the industry average. Fm Radio needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Increasing silos among functional specialists

– The organizational structure of Fm Radio is dominated by functional specialists. It is not different from other players in the Sales & Marketing segment. Fm Radio needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Fm Radio to focus more on services rather than just following the product oriented approach.

High bargaining power of channel partners

– Because of the regulatory requirements, Anirudh Dhebar suggests that, Fm Radio is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Fm Radio is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Introduction of FM Radio (C): The Empires Strike Back can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High operating costs

– Compare to the competitors, firm in the HBR case study Introduction of FM Radio (C): The Empires Strike Back has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Fm Radio 's lucrative customers.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Introduction of FM Radio (C): The Empires Strike Back, in the dynamic environment Fm Radio has struggled to respond to the nimble upstart competition. Fm Radio has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Opportunities Introduction of FM Radio (C): The Empires Strike Back | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Introduction of FM Radio (C): The Empires Strike Back are -

Building a culture of innovation

– managers at Fm Radio can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.

Creating value in data economy

– The success of analytics program of Fm Radio has opened avenues for new revenue streams for the organization in the industry. This can help Fm Radio to build a more holistic ecosystem as suggested in the Introduction of FM Radio (C): The Empires Strike Back case study. Fm Radio can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Fm Radio to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Fm Radio to hire the very best people irrespective of their geographical location.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Fm Radio can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Introduction of FM Radio (C): The Empires Strike Back, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Fm Radio can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Fm Radio in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.

Leveraging digital technologies

– Fm Radio can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for Fm Radio to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Using analytics as competitive advantage

– Fm Radio has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Introduction of FM Radio (C): The Empires Strike Back - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Fm Radio to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Better consumer reach

– The expansion of the 5G network will help Fm Radio to increase its market reach. Fm Radio will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Fm Radio can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Fm Radio can use these opportunities to build new business models that can help the communities that Fm Radio operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Fm Radio can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Introduction of FM Radio (C): The Empires Strike Back External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Introduction of FM Radio (C): The Empires Strike Back are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Fm Radio in the Sales & Marketing sector and impact the bottomline of the organization.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Fm Radio in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Consumer confidence and its impact on Fm Radio demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology acceleration in Forth Industrial Revolution

– Fm Radio has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Fm Radio needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Fm Radio needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Fm Radio can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Environmental challenges

– Fm Radio needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Fm Radio can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.

High dependence on third party suppliers

– Fm Radio high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Fm Radio.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Fm Radio can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Introduction of FM Radio (C): The Empires Strike Back .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Fm Radio business can come under increasing regulations regarding data privacy, data security, etc.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Fm Radio with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of Introduction of FM Radio (C): The Empires Strike Back Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Introduction of FM Radio (C): The Empires Strike Back needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Introduction of FM Radio (C): The Empires Strike Back is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Introduction of FM Radio (C): The Empires Strike Back is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Introduction of FM Radio (C): The Empires Strike Back is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Fm Radio needs to make to build a sustainable competitive advantage.



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