Swot Analysis of "Germania Fluggesellschaft mbH (B)" written by Matthias Hild includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Uv0369 Fluggesellschaft facing as an external strategic factors. Some of the topics covered in Germania Fluggesellschaft mbH (B) case study are - Strategic Management Strategies, Entrepreneurial management, Policy, Pricing and Sales & Marketing.
Some of the macro environment factors that can be used to understand the Germania Fluggesellschaft mbH (B) casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing government debt because of Covid-19 spendings, talent flight as more people leaving formal jobs, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing inequality as vast percentage of new income is going to the top 1%, increasing energy prices, increasing transportation and logistics costs,
wage bills are increasing, technology disruption, etc
Introduction to SWOT Analysis of Germania Fluggesellschaft mbH (B)
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Germania Fluggesellschaft mbH (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Uv0369 Fluggesellschaft, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Uv0369 Fluggesellschaft operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Germania Fluggesellschaft mbH (B) can be done for the following purposes –
1. Strategic planning using facts provided in Germania Fluggesellschaft mbH (B) case study
2. Improving business portfolio management of Uv0369 Fluggesellschaft
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Uv0369 Fluggesellschaft
Strengths Germania Fluggesellschaft mbH (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Uv0369 Fluggesellschaft in Germania Fluggesellschaft mbH (B) Harvard Business Review case study are -
Superior customer experience
– The customer experience strategy of Uv0369 Fluggesellschaft in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Successful track record of launching new products
– Uv0369 Fluggesellschaft has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Uv0369 Fluggesellschaft has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Analytics focus
– Uv0369 Fluggesellschaft is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Matthias Hild can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Ability to recruit top talent
– Uv0369 Fluggesellschaft is one of the leading recruiters in the industry. Managers in the Germania Fluggesellschaft mbH (B) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Sustainable margins compare to other players in Sales & Marketing industry
– Germania Fluggesellschaft mbH (B) firm has clearly differentiated products in the market place. This has enabled Uv0369 Fluggesellschaft to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Uv0369 Fluggesellschaft to invest into research and development (R&D) and innovation.
Highly skilled collaborators
– Uv0369 Fluggesellschaft has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Germania Fluggesellschaft mbH (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
High brand equity
– Uv0369 Fluggesellschaft has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Uv0369 Fluggesellschaft to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Effective Research and Development (R&D)
– Uv0369 Fluggesellschaft has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Germania Fluggesellschaft mbH (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Training and development
– Uv0369 Fluggesellschaft has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Germania Fluggesellschaft mbH (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Operational resilience
– The operational resilience strategy in the Germania Fluggesellschaft mbH (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Digital Transformation in Sales & Marketing segment
- digital transformation varies from industry to industry. For Uv0369 Fluggesellschaft digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Uv0369 Fluggesellschaft has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Organizational Resilience of Uv0369 Fluggesellschaft
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Uv0369 Fluggesellschaft does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Weaknesses Germania Fluggesellschaft mbH (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Germania Fluggesellschaft mbH (B) are -
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Germania Fluggesellschaft mbH (B), in the dynamic environment Uv0369 Fluggesellschaft has struggled to respond to the nimble upstart competition. Uv0369 Fluggesellschaft has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
High cash cycle compare to competitors
Uv0369 Fluggesellschaft has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Germania Fluggesellschaft mbH (B) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Uv0369 Fluggesellschaft has relatively successful track record of launching new products.
Aligning sales with marketing
– It come across in the case study Germania Fluggesellschaft mbH (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Germania Fluggesellschaft mbH (B) can leverage the sales team experience to cultivate customer relationships as Uv0369 Fluggesellschaft is planning to shift buying processes online.
Need for greater diversity
– Uv0369 Fluggesellschaft has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Slow decision making process
– As mentioned earlier in the report, Uv0369 Fluggesellschaft has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Uv0369 Fluggesellschaft even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Interest costs
– Compare to the competition, Uv0369 Fluggesellschaft has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Skills based hiring
– The stress on hiring functional specialists at Uv0369 Fluggesellschaft has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Lack of clear differentiation of Uv0369 Fluggesellschaft products
– To increase the profitability and margins on the products, Uv0369 Fluggesellschaft needs to provide more differentiated products than what it is currently offering in the marketplace.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Uv0369 Fluggesellschaft supply chain. Even after few cautionary changes mentioned in the HBR case study - Germania Fluggesellschaft mbH (B), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Uv0369 Fluggesellschaft vulnerable to further global disruptions in South East Asia.
Increasing silos among functional specialists
– The organizational structure of Uv0369 Fluggesellschaft is dominated by functional specialists. It is not different from other players in the Sales & Marketing segment. Uv0369 Fluggesellschaft needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Uv0369 Fluggesellschaft to focus more on services rather than just following the product oriented approach.
Opportunities Germania Fluggesellschaft mbH (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Germania Fluggesellschaft mbH (B) are -
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Uv0369 Fluggesellschaft to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Uv0369 Fluggesellschaft to hire the very best people irrespective of their geographical location.
Buying journey improvements
– Uv0369 Fluggesellschaft can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Germania Fluggesellschaft mbH (B) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Manufacturing automation
– Uv0369 Fluggesellschaft can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Creating value in data economy
– The success of analytics program of Uv0369 Fluggesellschaft has opened avenues for new revenue streams for the organization in the industry. This can help Uv0369 Fluggesellschaft to build a more holistic ecosystem as suggested in the Germania Fluggesellschaft mbH (B) case study. Uv0369 Fluggesellschaft can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Uv0369 Fluggesellschaft in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Uv0369 Fluggesellschaft can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Uv0369 Fluggesellschaft can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Better consumer reach
– The expansion of the 5G network will help Uv0369 Fluggesellschaft to increase its market reach. Uv0369 Fluggesellschaft will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Learning at scale
– Online learning technologies has now opened space for Uv0369 Fluggesellschaft to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Uv0369 Fluggesellschaft can use these opportunities to build new business models that can help the communities that Uv0369 Fluggesellschaft operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.
Leveraging digital technologies
– Uv0369 Fluggesellschaft can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Using analytics as competitive advantage
– Uv0369 Fluggesellschaft has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Germania Fluggesellschaft mbH (B) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Uv0369 Fluggesellschaft to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Uv0369 Fluggesellschaft can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Low interest rates
– Even though inflation is raising its head in most developed economies, Uv0369 Fluggesellschaft can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Threats Germania Fluggesellschaft mbH (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Germania Fluggesellschaft mbH (B) are -
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Uv0369 Fluggesellschaft in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Easy access to finance
– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Uv0369 Fluggesellschaft can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Uv0369 Fluggesellschaft in the Sales & Marketing sector and impact the bottomline of the organization.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Uv0369 Fluggesellschaft will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Shortening product life cycle
– it is one of the major threat that Uv0369 Fluggesellschaft is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Consumer confidence and its impact on Uv0369 Fluggesellschaft demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Uv0369 Fluggesellschaft business can come under increasing regulations regarding data privacy, data security, etc.
Stagnating economy with rate increase
– Uv0369 Fluggesellschaft can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Germania Fluggesellschaft mbH (B), Uv0369 Fluggesellschaft may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Environmental challenges
– Uv0369 Fluggesellschaft needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Uv0369 Fluggesellschaft can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.
Regulatory challenges
– Uv0369 Fluggesellschaft needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Uv0369 Fluggesellschaft needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.
Weighted SWOT Analysis of Germania Fluggesellschaft mbH (B) Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Germania Fluggesellschaft mbH (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Germania Fluggesellschaft mbH (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Germania Fluggesellschaft mbH (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Germania Fluggesellschaft mbH (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Uv0369 Fluggesellschaft needs to make to build a sustainable competitive advantage.