Swot Analysis of "Germania Fluggesellschaft mbH (B)" written by Matthias Hild includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Uv0369 Fluggesellschaft facing as an external strategic factors. Some of the topics covered in Germania Fluggesellschaft mbH (B) case study are - Strategic Management Strategies, Entrepreneurial management, Policy, Pricing and Sales & Marketing.
Some of the macro environment factors that can be used to understand the Germania Fluggesellschaft mbH (B) casestudy better are - – increasing commodity prices, cloud computing is disrupting traditional business models, increasing energy prices, digital marketing is dominated by two big players Facebook and Google, challanges to central banks by blockchain based private currencies, there is backlash against globalization, geopolitical disruptions,
wage bills are increasing, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc
Introduction to SWOT Analysis of Germania Fluggesellschaft mbH (B)
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Germania Fluggesellschaft mbH (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Uv0369 Fluggesellschaft, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Uv0369 Fluggesellschaft operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Germania Fluggesellschaft mbH (B) can be done for the following purposes –
1. Strategic planning using facts provided in Germania Fluggesellschaft mbH (B) case study
2. Improving business portfolio management of Uv0369 Fluggesellschaft
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Uv0369 Fluggesellschaft
Strengths Germania Fluggesellschaft mbH (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Uv0369 Fluggesellschaft in Germania Fluggesellschaft mbH (B) Harvard Business Review case study are -
Operational resilience
– The operational resilience strategy in the Germania Fluggesellschaft mbH (B) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Diverse revenue streams
– Uv0369 Fluggesellschaft is present in almost all the verticals within the industry. This has provided firm in Germania Fluggesellschaft mbH (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Digital Transformation in Sales & Marketing segment
- digital transformation varies from industry to industry. For Uv0369 Fluggesellschaft digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Uv0369 Fluggesellschaft has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Sustainable margins compare to other players in Sales & Marketing industry
– Germania Fluggesellschaft mbH (B) firm has clearly differentiated products in the market place. This has enabled Uv0369 Fluggesellschaft to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Uv0369 Fluggesellschaft to invest into research and development (R&D) and innovation.
Ability to recruit top talent
– Uv0369 Fluggesellschaft is one of the leading recruiters in the industry. Managers in the Germania Fluggesellschaft mbH (B) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Superior customer experience
– The customer experience strategy of Uv0369 Fluggesellschaft in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
High switching costs
– The high switching costs that Uv0369 Fluggesellschaft has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Ability to lead change in Sales & Marketing field
– Uv0369 Fluggesellschaft is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Uv0369 Fluggesellschaft in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Effective Research and Development (R&D)
– Uv0369 Fluggesellschaft has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Germania Fluggesellschaft mbH (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Low bargaining power of suppliers
– Suppliers of Uv0369 Fluggesellschaft in the sector have low bargaining power. Germania Fluggesellschaft mbH (B) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Uv0369 Fluggesellschaft to manage not only supply disruptions but also source products at highly competitive prices.
Learning organization
- Uv0369 Fluggesellschaft is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Uv0369 Fluggesellschaft is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Germania Fluggesellschaft mbH (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Strong track record of project management
– Uv0369 Fluggesellschaft is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Weaknesses Germania Fluggesellschaft mbH (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Germania Fluggesellschaft mbH (B) are -
High operating costs
– Compare to the competitors, firm in the HBR case study Germania Fluggesellschaft mbH (B) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Uv0369 Fluggesellschaft 's lucrative customers.
Interest costs
– Compare to the competition, Uv0369 Fluggesellschaft has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Germania Fluggesellschaft mbH (B), is just above the industry average. Uv0369 Fluggesellschaft needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Capital Spending Reduction
– Even during the low interest decade, Uv0369 Fluggesellschaft has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Slow to strategic competitive environment developments
– As Germania Fluggesellschaft mbH (B) HBR case study mentions - Uv0369 Fluggesellschaft takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Aligning sales with marketing
– It come across in the case study Germania Fluggesellschaft mbH (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Germania Fluggesellschaft mbH (B) can leverage the sales team experience to cultivate customer relationships as Uv0369 Fluggesellschaft is planning to shift buying processes online.
Products dominated business model
– Even though Uv0369 Fluggesellschaft has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Germania Fluggesellschaft mbH (B) should strive to include more intangible value offerings along with its core products and services.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Germania Fluggesellschaft mbH (B), in the dynamic environment Uv0369 Fluggesellschaft has struggled to respond to the nimble upstart competition. Uv0369 Fluggesellschaft has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Skills based hiring
– The stress on hiring functional specialists at Uv0369 Fluggesellschaft has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
No frontier risks strategy
– After analyzing the HBR case study Germania Fluggesellschaft mbH (B), it seems that company is thinking about the frontier risks that can impact Sales & Marketing strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Lack of clear differentiation of Uv0369 Fluggesellschaft products
– To increase the profitability and margins on the products, Uv0369 Fluggesellschaft needs to provide more differentiated products than what it is currently offering in the marketplace.
Opportunities Germania Fluggesellschaft mbH (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Germania Fluggesellschaft mbH (B) are -
Using analytics as competitive advantage
– Uv0369 Fluggesellschaft has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Germania Fluggesellschaft mbH (B) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Uv0369 Fluggesellschaft to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Loyalty marketing
– Uv0369 Fluggesellschaft has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Uv0369 Fluggesellschaft to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Uv0369 Fluggesellschaft to hire the very best people irrespective of their geographical location.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Uv0369 Fluggesellschaft is facing challenges because of the dominance of functional experts in the organization. Germania Fluggesellschaft mbH (B) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Buying journey improvements
– Uv0369 Fluggesellschaft can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Germania Fluggesellschaft mbH (B) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Uv0369 Fluggesellschaft can use these opportunities to build new business models that can help the communities that Uv0369 Fluggesellschaft operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.
Manufacturing automation
– Uv0369 Fluggesellschaft can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Uv0369 Fluggesellschaft can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Uv0369 Fluggesellschaft in the consumer business. Now Uv0369 Fluggesellschaft can target international markets with far fewer capital restrictions requirements than the existing system.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Uv0369 Fluggesellschaft can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Uv0369 Fluggesellschaft can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Uv0369 Fluggesellschaft in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.
Building a culture of innovation
– managers at Uv0369 Fluggesellschaft can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.
Learning at scale
– Online learning technologies has now opened space for Uv0369 Fluggesellschaft to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Threats Germania Fluggesellschaft mbH (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Germania Fluggesellschaft mbH (B) are -
Stagnating economy with rate increase
– Uv0369 Fluggesellschaft can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Environmental challenges
– Uv0369 Fluggesellschaft needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Uv0369 Fluggesellschaft can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.
Easy access to finance
– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Uv0369 Fluggesellschaft can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Germania Fluggesellschaft mbH (B), Uv0369 Fluggesellschaft may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .
Increasing wage structure of Uv0369 Fluggesellschaft
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Uv0369 Fluggesellschaft.
High dependence on third party suppliers
– Uv0369 Fluggesellschaft high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Uv0369 Fluggesellschaft in the Sales & Marketing sector and impact the bottomline of the organization.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Uv0369 Fluggesellschaft can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Germania Fluggesellschaft mbH (B) .
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Uv0369 Fluggesellschaft needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Uv0369 Fluggesellschaft with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Uv0369 Fluggesellschaft business can come under increasing regulations regarding data privacy, data security, etc.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Uv0369 Fluggesellschaft in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Technology acceleration in Forth Industrial Revolution
– Uv0369 Fluggesellschaft has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Uv0369 Fluggesellschaft needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Weighted SWOT Analysis of Germania Fluggesellschaft mbH (B) Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Germania Fluggesellschaft mbH (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Germania Fluggesellschaft mbH (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Germania Fluggesellschaft mbH (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Germania Fluggesellschaft mbH (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Uv0369 Fluggesellschaft needs to make to build a sustainable competitive advantage.