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The Promise of Agriculture in the Republic of Cuba SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Promise of Agriculture in the Republic of Cuba


This background note explains Cuba's past and current agriculture policies, as well as provides insights into its future potential as relations with the U.S. normalize.

Authors :: Jose B. Alvarez, Andrew Otazo, Carin-Isabel Knoop

Topics :: Sales & Marketing

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Promise of Agriculture in the Republic of Cuba" written by Jose B. Alvarez, Andrew Otazo, Carin-Isabel Knoop includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Agriculture Cuba's facing as an external strategic factors. Some of the topics covered in The Promise of Agriculture in the Republic of Cuba case study are - Strategic Management Strategies, and Sales & Marketing.


Some of the macro environment factors that can be used to understand the The Promise of Agriculture in the Republic of Cuba casestudy better are - – central banks are concerned over increasing inflation, geopolitical disruptions, supply chains are disrupted by pandemic , cloud computing is disrupting traditional business models, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, increasing energy prices, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of The Promise of Agriculture in the Republic of Cuba


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Promise of Agriculture in the Republic of Cuba case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Agriculture Cuba's, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Agriculture Cuba's operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Promise of Agriculture in the Republic of Cuba can be done for the following purposes –
1. Strategic planning using facts provided in The Promise of Agriculture in the Republic of Cuba case study
2. Improving business portfolio management of Agriculture Cuba's
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Agriculture Cuba's




Strengths The Promise of Agriculture in the Republic of Cuba | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Agriculture Cuba's in The Promise of Agriculture in the Republic of Cuba Harvard Business Review case study are -

Digital Transformation in Sales & Marketing segment

- digital transformation varies from industry to industry. For Agriculture Cuba's digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Agriculture Cuba's has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Cross disciplinary teams

– Horizontal connected teams at the Agriculture Cuba's are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to recruit top talent

– Agriculture Cuba's is one of the leading recruiters in the industry. Managers in the The Promise of Agriculture in the Republic of Cuba are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Analytics focus

– Agriculture Cuba's is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Jose B. Alvarez, Andrew Otazo, Carin-Isabel Knoop can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Sales & Marketing field

– Agriculture Cuba's is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Agriculture Cuba's in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Diverse revenue streams

– Agriculture Cuba's is present in almost all the verticals within the industry. This has provided firm in The Promise of Agriculture in the Republic of Cuba case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Superior customer experience

– The customer experience strategy of Agriculture Cuba's in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the The Promise of Agriculture in the Republic of Cuba Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Agriculture Cuba's has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Agriculture Cuba's has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Agriculture Cuba's in the sector have low bargaining power. The Promise of Agriculture in the Republic of Cuba has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Agriculture Cuba's to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Agriculture Cuba's has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Agriculture Cuba's to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Strong track record of project management

– Agriculture Cuba's is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses The Promise of Agriculture in the Republic of Cuba | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Promise of Agriculture in the Republic of Cuba are -

Workers concerns about automation

– As automation is fast increasing in the segment, Agriculture Cuba's needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study The Promise of Agriculture in the Republic of Cuba that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Promise of Agriculture in the Republic of Cuba can leverage the sales team experience to cultivate customer relationships as Agriculture Cuba's is planning to shift buying processes online.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the The Promise of Agriculture in the Republic of Cuba HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Agriculture Cuba's has relatively successful track record of launching new products.

High operating costs

– Compare to the competitors, firm in the HBR case study The Promise of Agriculture in the Republic of Cuba has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Agriculture Cuba's 's lucrative customers.

Skills based hiring

– The stress on hiring functional specialists at Agriculture Cuba's has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Products dominated business model

– Even though Agriculture Cuba's has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Promise of Agriculture in the Republic of Cuba should strive to include more intangible value offerings along with its core products and services.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Agriculture Cuba's supply chain. Even after few cautionary changes mentioned in the HBR case study - The Promise of Agriculture in the Republic of Cuba, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Agriculture Cuba's vulnerable to further global disruptions in South East Asia.

Slow to strategic competitive environment developments

– As The Promise of Agriculture in the Republic of Cuba HBR case study mentions - Agriculture Cuba's takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Lack of clear differentiation of Agriculture Cuba's products

– To increase the profitability and margins on the products, Agriculture Cuba's needs to provide more differentiated products than what it is currently offering in the marketplace.

Capital Spending Reduction

– Even during the low interest decade, Agriculture Cuba's has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study The Promise of Agriculture in the Republic of Cuba, in the dynamic environment Agriculture Cuba's has struggled to respond to the nimble upstart competition. Agriculture Cuba's has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.




Opportunities The Promise of Agriculture in the Republic of Cuba | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Promise of Agriculture in the Republic of Cuba are -

Creating value in data economy

– The success of analytics program of Agriculture Cuba's has opened avenues for new revenue streams for the organization in the industry. This can help Agriculture Cuba's to build a more holistic ecosystem as suggested in the The Promise of Agriculture in the Republic of Cuba case study. Agriculture Cuba's can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Agriculture Cuba's can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Agriculture Cuba's can use these opportunities to build new business models that can help the communities that Agriculture Cuba's operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Agriculture Cuba's can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Promise of Agriculture in the Republic of Cuba, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Agriculture Cuba's can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Agriculture Cuba's can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Loyalty marketing

– Agriculture Cuba's has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Learning at scale

– Online learning technologies has now opened space for Agriculture Cuba's to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Agriculture Cuba's is facing challenges because of the dominance of functional experts in the organization. The Promise of Agriculture in the Republic of Cuba case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Building a culture of innovation

– managers at Agriculture Cuba's can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.

Buying journey improvements

– Agriculture Cuba's can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. The Promise of Agriculture in the Republic of Cuba suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Agriculture Cuba's to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Manufacturing automation

– Agriculture Cuba's can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats The Promise of Agriculture in the Republic of Cuba External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Promise of Agriculture in the Republic of Cuba are -

Easy access to finance

– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Agriculture Cuba's can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Agriculture Cuba's in the Sales & Marketing sector and impact the bottomline of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Agriculture Cuba's needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.

Increasing wage structure of Agriculture Cuba's

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Agriculture Cuba's.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Agriculture Cuba's with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Agriculture Cuba's business can come under increasing regulations regarding data privacy, data security, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Regulatory challenges

– Agriculture Cuba's needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

Technology acceleration in Forth Industrial Revolution

– Agriculture Cuba's has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Agriculture Cuba's needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Agriculture Cuba's demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Agriculture Cuba's will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Agriculture Cuba's can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study The Promise of Agriculture in the Republic of Cuba .

High dependence on third party suppliers

– Agriculture Cuba's high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of The Promise of Agriculture in the Republic of Cuba Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Promise of Agriculture in the Republic of Cuba needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Promise of Agriculture in the Republic of Cuba is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Promise of Agriculture in the Republic of Cuba is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Promise of Agriculture in the Republic of Cuba is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Agriculture Cuba's needs to make to build a sustainable competitive advantage.



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