Moiselle: Pret-a-Porter Hong Kong Style SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Sales & Marketing
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Moiselle: Pret-a-Porter Hong Kong Style
Explores the comprehensive marketing strategies behind the building of the Moiselle brand. Includes a detailed comparison with 10 other local Hong Kong fashion brand names to illustrate the reasons behind Moiselle's successful and comprehensive marketing strategies. Starting out as a tiny original equipment manufacturer, Moiselle successfully evolved into an own brand manufacturer, creating a well-known brand name that was popular both in Hong Kong and China. Illustrates the importance of establishing clear market positioning, developing a brand, and leveraging the brand power to grow a business.
Swot Analysis of "Moiselle: Pret-a-Porter Hong Kong Style" written by Bennett Yim, Monica Wong includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Moiselle Brand facing as an external strategic factors. Some of the topics covered in Moiselle: Pret-a-Porter Hong Kong Style case study are - Strategic Management Strategies, Growth strategy and Sales & Marketing.
Some of the macro environment factors that can be used to understand the Moiselle: Pret-a-Porter Hong Kong Style casestudy better are - – increasing energy prices, increasing commodity prices, supply chains are disrupted by pandemic , increasing transportation and logistics costs, digital marketing is dominated by two big players Facebook and Google, increasing government debt because of Covid-19 spendings, wage bills are increasing,
talent flight as more people leaving formal jobs, technology disruption, etc
Introduction to SWOT Analysis of Moiselle: Pret-a-Porter Hong Kong Style
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Moiselle: Pret-a-Porter Hong Kong Style case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Moiselle Brand, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Moiselle Brand operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Moiselle: Pret-a-Porter Hong Kong Style can be done for the following purposes –
1. Strategic planning using facts provided in Moiselle: Pret-a-Porter Hong Kong Style case study
2. Improving business portfolio management of Moiselle Brand
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Moiselle Brand
Strengths Moiselle: Pret-a-Porter Hong Kong Style | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Moiselle Brand in Moiselle: Pret-a-Porter Hong Kong Style Harvard Business Review case study are -
High switching costs
– The high switching costs that Moiselle Brand has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Diverse revenue streams
– Moiselle Brand is present in almost all the verticals within the industry. This has provided firm in Moiselle: Pret-a-Porter Hong Kong Style case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Successful track record of launching new products
– Moiselle Brand has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Moiselle Brand has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Low bargaining power of suppliers
– Suppliers of Moiselle Brand in the sector have low bargaining power. Moiselle: Pret-a-Porter Hong Kong Style has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Moiselle Brand to manage not only supply disruptions but also source products at highly competitive prices.
High brand equity
– Moiselle Brand has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Moiselle Brand to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Ability to lead change in Sales & Marketing field
– Moiselle Brand is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Moiselle Brand in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Digital Transformation in Sales & Marketing segment
- digital transformation varies from industry to industry. For Moiselle Brand digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Moiselle Brand has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Superior customer experience
– The customer experience strategy of Moiselle Brand in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Highly skilled collaborators
– Moiselle Brand has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Moiselle: Pret-a-Porter Hong Kong Style HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Ability to recruit top talent
– Moiselle Brand is one of the leading recruiters in the industry. Managers in the Moiselle: Pret-a-Porter Hong Kong Style are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Sustainable margins compare to other players in Sales & Marketing industry
– Moiselle: Pret-a-Porter Hong Kong Style firm has clearly differentiated products in the market place. This has enabled Moiselle Brand to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Moiselle Brand to invest into research and development (R&D) and innovation.
Organizational Resilience of Moiselle Brand
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Moiselle Brand does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Weaknesses Moiselle: Pret-a-Porter Hong Kong Style | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Moiselle: Pret-a-Porter Hong Kong Style are -
High bargaining power of channel partners
– Because of the regulatory requirements, Bennett Yim, Monica Wong suggests that, Moiselle Brand is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Moiselle: Pret-a-Porter Hong Kong Style HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Moiselle Brand has relatively successful track record of launching new products.
Workers concerns about automation
– As automation is fast increasing in the segment, Moiselle Brand needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Moiselle Brand supply chain. Even after few cautionary changes mentioned in the HBR case study - Moiselle: Pret-a-Porter Hong Kong Style, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Moiselle Brand vulnerable to further global disruptions in South East Asia.
Low market penetration in new markets
– Outside its home market of Moiselle Brand, firm in the HBR case study Moiselle: Pret-a-Porter Hong Kong Style needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Products dominated business model
– Even though Moiselle Brand has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Moiselle: Pret-a-Porter Hong Kong Style should strive to include more intangible value offerings along with its core products and services.
Need for greater diversity
– Moiselle Brand has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Moiselle: Pret-a-Porter Hong Kong Style, it seems that the employees of Moiselle Brand don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
High cash cycle compare to competitors
Moiselle Brand has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Aligning sales with marketing
– It come across in the case study Moiselle: Pret-a-Porter Hong Kong Style that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Moiselle: Pret-a-Porter Hong Kong Style can leverage the sales team experience to cultivate customer relationships as Moiselle Brand is planning to shift buying processes online.
Lack of clear differentiation of Moiselle Brand products
– To increase the profitability and margins on the products, Moiselle Brand needs to provide more differentiated products than what it is currently offering in the marketplace.
Opportunities Moiselle: Pret-a-Porter Hong Kong Style | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Moiselle: Pret-a-Porter Hong Kong Style are -
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Moiselle Brand can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Moiselle Brand can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Moiselle Brand is facing challenges because of the dominance of functional experts in the organization. Moiselle: Pret-a-Porter Hong Kong Style case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Moiselle Brand can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Manufacturing automation
– Moiselle Brand can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Moiselle Brand can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Moiselle Brand can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Creating value in data economy
– The success of analytics program of Moiselle Brand has opened avenues for new revenue streams for the organization in the industry. This can help Moiselle Brand to build a more holistic ecosystem as suggested in the Moiselle: Pret-a-Porter Hong Kong Style case study. Moiselle Brand can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Moiselle Brand to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Moiselle Brand to hire the very best people irrespective of their geographical location.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Moiselle Brand can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Moiselle: Pret-a-Porter Hong Kong Style, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Developing new processes and practices
– Moiselle Brand can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Better consumer reach
– The expansion of the 5G network will help Moiselle Brand to increase its market reach. Moiselle Brand will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Loyalty marketing
– Moiselle Brand has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Building a culture of innovation
– managers at Moiselle Brand can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.
Threats Moiselle: Pret-a-Porter Hong Kong Style External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Moiselle: Pret-a-Porter Hong Kong Style are -
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Moiselle Brand in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Easy access to finance
– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Moiselle Brand can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Moiselle Brand will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Shortening product life cycle
– it is one of the major threat that Moiselle Brand is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Environmental challenges
– Moiselle Brand needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Moiselle Brand can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Moiselle Brand needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Moiselle: Pret-a-Porter Hong Kong Style, Moiselle Brand may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Moiselle Brand.
Stagnating economy with rate increase
– Moiselle Brand can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Consumer confidence and its impact on Moiselle Brand demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
High dependence on third party suppliers
– Moiselle Brand high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Increasing wage structure of Moiselle Brand
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Moiselle Brand.
Weighted SWOT Analysis of Moiselle: Pret-a-Porter Hong Kong Style Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Moiselle: Pret-a-Porter Hong Kong Style needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Moiselle: Pret-a-Porter Hong Kong Style is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Moiselle: Pret-a-Porter Hong Kong Style is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Moiselle: Pret-a-Porter Hong Kong Style is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Moiselle Brand needs to make to build a sustainable competitive advantage.
