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Compaq Computer: Focus Groups 1 and 2, Video SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Compaq Computer: Focus Groups 1 and 2, Video


Presents actual video footage of focus groups for market research on notebook computers. Shows students the way groups interact, how they are conducted, and the message you can get from talking to the customer.

Authors :: Compaq Computer

Topics :: Sales & Marketing

Tags :: IT, Market research, Product development, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Compaq Computer: Focus Groups 1 and 2, Video" written by Compaq Computer includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Footage Compaq facing as an external strategic factors. Some of the topics covered in Compaq Computer: Focus Groups 1 and 2, Video case study are - Strategic Management Strategies, IT, Market research, Product development and Sales & Marketing.


Some of the macro environment factors that can be used to understand the Compaq Computer: Focus Groups 1 and 2, Video casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, talent flight as more people leaving formal jobs, supply chains are disrupted by pandemic , wage bills are increasing, increasing energy prices, competitive advantages are harder to sustain because of technology dispersion, increasing transportation and logistics costs, geopolitical disruptions, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Compaq Computer: Focus Groups 1 and 2, Video


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Compaq Computer: Focus Groups 1 and 2, Video case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Footage Compaq, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Footage Compaq operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Compaq Computer: Focus Groups 1 and 2, Video can be done for the following purposes –
1. Strategic planning using facts provided in Compaq Computer: Focus Groups 1 and 2, Video case study
2. Improving business portfolio management of Footage Compaq
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Footage Compaq




Strengths Compaq Computer: Focus Groups 1 and 2, Video | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Footage Compaq in Compaq Computer: Focus Groups 1 and 2, Video Harvard Business Review case study are -

Ability to lead change in Sales & Marketing field

– Footage Compaq is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Footage Compaq in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Sales & Marketing industry

– Compaq Computer: Focus Groups 1 and 2, Video firm has clearly differentiated products in the market place. This has enabled Footage Compaq to fetch slight price premium compare to the competitors in the Sales & Marketing industry. The sustainable margins have also helped Footage Compaq to invest into research and development (R&D) and innovation.

Learning organization

- Footage Compaq is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Footage Compaq is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Compaq Computer: Focus Groups 1 and 2, Video Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Training and development

– Footage Compaq has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Compaq Computer: Focus Groups 1 and 2, Video Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Footage Compaq in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Ability to recruit top talent

– Footage Compaq is one of the leading recruiters in the industry. Managers in the Compaq Computer: Focus Groups 1 and 2, Video are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Innovation driven organization

– Footage Compaq is one of the most innovative firm in sector. Manager in Compaq Computer: Focus Groups 1 and 2, Video Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Cross disciplinary teams

– Horizontal connected teams at the Footage Compaq are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High brand equity

– Footage Compaq has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Footage Compaq to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy in the Compaq Computer: Focus Groups 1 and 2, Video Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Digital Transformation in Sales & Marketing segment

- digital transformation varies from industry to industry. For Footage Compaq digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Footage Compaq has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Effective Research and Development (R&D)

– Footage Compaq has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Compaq Computer: Focus Groups 1 and 2, Video - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.



02468Dell Online, Spanish Version Note on Marketing and the Internet Uncovering Patterns in Cybershopping Target Corporation: Maintaining Relevance in the 21st Century Gaming Market Making a Market: eBay, StubHub, and Swaptree Compaq Computer: Focus Groups 1 and 2, Video
Net Promoter Score



Weaknesses Compaq Computer: Focus Groups 1 and 2, Video | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Compaq Computer: Focus Groups 1 and 2, Video are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Footage Compaq is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Compaq Computer: Focus Groups 1 and 2, Video can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Compaq Computer: Focus Groups 1 and 2, Video, in the dynamic environment Footage Compaq has struggled to respond to the nimble upstart competition. Footage Compaq has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Compaq Computer: Focus Groups 1 and 2, Video HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Footage Compaq has relatively successful track record of launching new products.

Increasing silos among functional specialists

– The organizational structure of Footage Compaq is dominated by functional specialists. It is not different from other players in the Sales & Marketing segment. Footage Compaq needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Footage Compaq to focus more on services rather than just following the product oriented approach.

Need for greater diversity

– Footage Compaq has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Low market penetration in new markets

– Outside its home market of Footage Compaq, firm in the HBR case study Compaq Computer: Focus Groups 1 and 2, Video needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Compaq Computer: Focus Groups 1 and 2, Video HBR case study mentions - Footage Compaq takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Compaq Computer: Focus Groups 1 and 2, Video, is just above the industry average. Footage Compaq needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Lack of clear differentiation of Footage Compaq products

– To increase the profitability and margins on the products, Footage Compaq needs to provide more differentiated products than what it is currently offering in the marketplace.

Capital Spending Reduction

– Even during the low interest decade, Footage Compaq has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Workers concerns about automation

– As automation is fast increasing in the segment, Footage Compaq needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Opportunities Compaq Computer: Focus Groups 1 and 2, Video | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Compaq Computer: Focus Groups 1 and 2, Video are -

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Footage Compaq in the consumer business. Now Footage Compaq can target international markets with far fewer capital restrictions requirements than the existing system.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Footage Compaq in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.

Buying journey improvements

– Footage Compaq can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Compaq Computer: Focus Groups 1 and 2, Video suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Loyalty marketing

– Footage Compaq has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Developing new processes and practices

– Footage Compaq can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Using analytics as competitive advantage

– Footage Compaq has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Compaq Computer: Focus Groups 1 and 2, Video - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Footage Compaq to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Footage Compaq can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Footage Compaq can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Footage Compaq can use these opportunities to build new business models that can help the communities that Footage Compaq operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Learning at scale

– Online learning technologies has now opened space for Footage Compaq to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Creating value in data economy

– The success of analytics program of Footage Compaq has opened avenues for new revenue streams for the organization in the industry. This can help Footage Compaq to build a more holistic ecosystem as suggested in the Compaq Computer: Focus Groups 1 and 2, Video case study. Footage Compaq can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Better consumer reach

– The expansion of the 5G network will help Footage Compaq to increase its market reach. Footage Compaq will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Footage Compaq can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Compaq Computer: Focus Groups 1 and 2, Video, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Footage Compaq can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Compaq Computer: Focus Groups 1 and 2, Video External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Compaq Computer: Focus Groups 1 and 2, Video are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Footage Compaq can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Compaq Computer: Focus Groups 1 and 2, Video .

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Compaq Computer: Focus Groups 1 and 2, Video, Footage Compaq may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Sales & Marketing .

Regulatory challenges

– Footage Compaq needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Footage Compaq with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Stagnating economy with rate increase

– Footage Compaq can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Footage Compaq in the Sales & Marketing sector and impact the bottomline of the organization.

Increasing wage structure of Footage Compaq

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Footage Compaq.

Technology acceleration in Forth Industrial Revolution

– Footage Compaq has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Footage Compaq needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Footage Compaq demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High dependence on third party suppliers

– Footage Compaq high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Shortening product life cycle

– it is one of the major threat that Footage Compaq is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Footage Compaq in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Footage Compaq needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.




Weighted SWOT Analysis of Compaq Computer: Focus Groups 1 and 2, Video Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Compaq Computer: Focus Groups 1 and 2, Video needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Compaq Computer: Focus Groups 1 and 2, Video is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Compaq Computer: Focus Groups 1 and 2, Video is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Compaq Computer: Focus Groups 1 and 2, Video is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Footage Compaq needs to make to build a sustainable competitive advantage.



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