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Rabobank: The Global Food and Agriculture Bank, Chinese Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Rabobank: The Global Food and Agriculture Bank, Chinese Version


Rabobank decides to focus primarily on food and agriculture firms and farms on a global basis.

Authors :: David E. Bell, Ray A. Goldberg, Mary Shelman, Aldo Sesia

Topics :: Sales & Marketing

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Rabobank: The Global Food and Agriculture Bank, Chinese Version" written by David E. Bell, Ray A. Goldberg, Mary Shelman, Aldo Sesia includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Rabobank Agriculture facing as an external strategic factors. Some of the topics covered in Rabobank: The Global Food and Agriculture Bank, Chinese Version case study are - Strategic Management Strategies, and Sales & Marketing.


Some of the macro environment factors that can be used to understand the Rabobank: The Global Food and Agriculture Bank, Chinese Version casestudy better are - – increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, central banks are concerned over increasing inflation, there is increasing trade war between United States & China, increasing transportation and logistics costs, talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, etc



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Introduction to SWOT Analysis of Rabobank: The Global Food and Agriculture Bank, Chinese Version


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Rabobank: The Global Food and Agriculture Bank, Chinese Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Rabobank Agriculture, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Rabobank Agriculture operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Rabobank: The Global Food and Agriculture Bank, Chinese Version can be done for the following purposes –
1. Strategic planning using facts provided in Rabobank: The Global Food and Agriculture Bank, Chinese Version case study
2. Improving business portfolio management of Rabobank Agriculture
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Rabobank Agriculture




Strengths Rabobank: The Global Food and Agriculture Bank, Chinese Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Rabobank Agriculture in Rabobank: The Global Food and Agriculture Bank, Chinese Version Harvard Business Review case study are -

Organizational Resilience of Rabobank Agriculture

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Rabobank Agriculture does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Diverse revenue streams

– Rabobank Agriculture is present in almost all the verticals within the industry. This has provided firm in Rabobank: The Global Food and Agriculture Bank, Chinese Version case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Rabobank Agriculture is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Rabobank Agriculture is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Rabobank: The Global Food and Agriculture Bank, Chinese Version Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Sales & Marketing field

– Rabobank Agriculture is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Rabobank Agriculture in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High brand equity

– Rabobank Agriculture has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Rabobank Agriculture to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Cross disciplinary teams

– Horizontal connected teams at the Rabobank Agriculture are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Highly skilled collaborators

– Rabobank Agriculture has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Rabobank: The Global Food and Agriculture Bank, Chinese Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

High switching costs

– The high switching costs that Rabobank Agriculture has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Analytics focus

– Rabobank Agriculture is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by David E. Bell, Ray A. Goldberg, Mary Shelman, Aldo Sesia can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– Rabobank Agriculture is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Training and development

– Rabobank Agriculture has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Rabobank: The Global Food and Agriculture Bank, Chinese Version Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Rabobank Agriculture has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Rabobank Agriculture has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses Rabobank: The Global Food and Agriculture Bank, Chinese Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Rabobank: The Global Food and Agriculture Bank, Chinese Version are -

High cash cycle compare to competitors

Rabobank Agriculture has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Low market penetration in new markets

– Outside its home market of Rabobank Agriculture, firm in the HBR case study Rabobank: The Global Food and Agriculture Bank, Chinese Version needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Aligning sales with marketing

– It come across in the case study Rabobank: The Global Food and Agriculture Bank, Chinese Version that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Rabobank: The Global Food and Agriculture Bank, Chinese Version can leverage the sales team experience to cultivate customer relationships as Rabobank Agriculture is planning to shift buying processes online.

Products dominated business model

– Even though Rabobank Agriculture has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Rabobank: The Global Food and Agriculture Bank, Chinese Version should strive to include more intangible value offerings along with its core products and services.

High operating costs

– Compare to the competitors, firm in the HBR case study Rabobank: The Global Food and Agriculture Bank, Chinese Version has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Rabobank Agriculture 's lucrative customers.

High bargaining power of channel partners

– Because of the regulatory requirements, David E. Bell, Ray A. Goldberg, Mary Shelman, Aldo Sesia suggests that, Rabobank Agriculture is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Rabobank: The Global Food and Agriculture Bank, Chinese Version, in the dynamic environment Rabobank Agriculture has struggled to respond to the nimble upstart competition. Rabobank Agriculture has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Rabobank Agriculture is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Rabobank: The Global Food and Agriculture Bank, Chinese Version can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Lack of clear differentiation of Rabobank Agriculture products

– To increase the profitability and margins on the products, Rabobank Agriculture needs to provide more differentiated products than what it is currently offering in the marketplace.

Need for greater diversity

– Rabobank Agriculture has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow to strategic competitive environment developments

– As Rabobank: The Global Food and Agriculture Bank, Chinese Version HBR case study mentions - Rabobank Agriculture takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.




Opportunities Rabobank: The Global Food and Agriculture Bank, Chinese Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Rabobank: The Global Food and Agriculture Bank, Chinese Version are -

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Rabobank Agriculture in the consumer business. Now Rabobank Agriculture can target international markets with far fewer capital restrictions requirements than the existing system.

Building a culture of innovation

– managers at Rabobank Agriculture can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Rabobank Agriculture can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Rabobank Agriculture in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Sales & Marketing segment, and it will provide faster access to the consumers.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Rabobank Agriculture can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Rabobank: The Global Food and Agriculture Bank, Chinese Version, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Rabobank Agriculture can use these opportunities to build new business models that can help the communities that Rabobank Agriculture operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Rabobank Agriculture can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Low interest rates

– Even though inflation is raising its head in most developed economies, Rabobank Agriculture can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Leveraging digital technologies

– Rabobank Agriculture can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Developing new processes and practices

– Rabobank Agriculture can develop new processes and procedures in Sales & Marketing industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Rabobank Agriculture has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Buying journey improvements

– Rabobank Agriculture can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Rabobank: The Global Food and Agriculture Bank, Chinese Version suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Using analytics as competitive advantage

– Rabobank Agriculture has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Rabobank: The Global Food and Agriculture Bank, Chinese Version - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Rabobank Agriculture to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.




Threats Rabobank: The Global Food and Agriculture Bank, Chinese Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Rabobank: The Global Food and Agriculture Bank, Chinese Version are -

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Rabobank Agriculture in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Rabobank Agriculture can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Rabobank: The Global Food and Agriculture Bank, Chinese Version .

Regulatory challenges

– Rabobank Agriculture needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

Stagnating economy with rate increase

– Rabobank Agriculture can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Rabobank Agriculture.

High dependence on third party suppliers

– Rabobank Agriculture high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Rabobank Agriculture business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Rabobank Agriculture is facing in Sales & Marketing sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Environmental challenges

– Rabobank Agriculture needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Rabobank Agriculture can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.

Easy access to finance

– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Rabobank Agriculture can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Rabobank Agriculture needs to understand the core reasons impacting the Sales & Marketing industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Rabobank Agriculture in the Sales & Marketing sector and impact the bottomline of the organization.




Weighted SWOT Analysis of Rabobank: The Global Food and Agriculture Bank, Chinese Version Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Rabobank: The Global Food and Agriculture Bank, Chinese Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Rabobank: The Global Food and Agriculture Bank, Chinese Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Rabobank: The Global Food and Agriculture Bank, Chinese Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Rabobank: The Global Food and Agriculture Bank, Chinese Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Rabobank Agriculture needs to make to build a sustainable competitive advantage.



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