Case Study Description of Atlantis-Biovent Negotiation: Confidential Instructions for Biovent
This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution website that will determine whether there is room for agreement. This exercise is thus a vehicle for: 1) examining what sorts of bidding rules are likely to promote settlement and 2) exploring more broadly the emerging market for Internet-based dispute resolution services.
Swot Analysis of "Atlantis-Biovent Negotiation: Confidential Instructions for Biovent" written by Michael A. Wheeler includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Biovent Atlantis facing as an external strategic factors. Some of the topics covered in Atlantis-Biovent Negotiation: Confidential Instructions for Biovent case study are - Strategic Management Strategies, Internet, Negotiations, Strategy and Strategy & Execution.
Some of the macro environment factors that can be used to understand the Atlantis-Biovent Negotiation: Confidential Instructions for Biovent casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, wage bills are increasing, geopolitical disruptions, increasing commodity prices, cloud computing is disrupting traditional business models, there is increasing trade war between United States & China, increasing inequality as vast percentage of new income is going to the top 1%,
digital marketing is dominated by two big players Facebook and Google, customer relationship management is fast transforming because of increasing concerns over data privacy, etc
Introduction to SWOT Analysis of Atlantis-Biovent Negotiation: Confidential Instructions for Biovent
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Atlantis-Biovent Negotiation: Confidential Instructions for Biovent case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Biovent Atlantis, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Biovent Atlantis operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Atlantis-Biovent Negotiation: Confidential Instructions for Biovent can be done for the following purposes –
1. Strategic planning using facts provided in Atlantis-Biovent Negotiation: Confidential Instructions for Biovent case study
2. Improving business portfolio management of Biovent Atlantis
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Biovent Atlantis
Strengths Atlantis-Biovent Negotiation: Confidential Instructions for Biovent | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Biovent Atlantis in Atlantis-Biovent Negotiation: Confidential Instructions for Biovent Harvard Business Review case study are -
Ability to recruit top talent
– Biovent Atlantis is one of the leading recruiters in the industry. Managers in the Atlantis-Biovent Negotiation: Confidential Instructions for Biovent are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Diverse revenue streams
– Biovent Atlantis is present in almost all the verticals within the industry. This has provided firm in Atlantis-Biovent Negotiation: Confidential Instructions for Biovent case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Innovation driven organization
– Biovent Atlantis is one of the most innovative firm in sector. Manager in Atlantis-Biovent Negotiation: Confidential Instructions for Biovent Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Learning organization
- Biovent Atlantis is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Biovent Atlantis is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Atlantis-Biovent Negotiation: Confidential Instructions for Biovent Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
High brand equity
– Biovent Atlantis has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Biovent Atlantis to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Training and development
– Biovent Atlantis has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Atlantis-Biovent Negotiation: Confidential Instructions for Biovent Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Organizational Resilience of Biovent Atlantis
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Biovent Atlantis does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Strong track record of project management
– Biovent Atlantis is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Successful track record of launching new products
– Biovent Atlantis has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Biovent Atlantis has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Digital Transformation in Strategy & Execution segment
- digital transformation varies from industry to industry. For Biovent Atlantis digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Biovent Atlantis has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Operational resilience
– The operational resilience strategy in the Atlantis-Biovent Negotiation: Confidential Instructions for Biovent Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
High switching costs
– The high switching costs that Biovent Atlantis has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Weaknesses Atlantis-Biovent Negotiation: Confidential Instructions for Biovent | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Atlantis-Biovent Negotiation: Confidential Instructions for Biovent are -
Workers concerns about automation
– As automation is fast increasing in the segment, Biovent Atlantis needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Aligning sales with marketing
– It come across in the case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Atlantis-Biovent Negotiation: Confidential Instructions for Biovent can leverage the sales team experience to cultivate customer relationships as Biovent Atlantis is planning to shift buying processes online.
Products dominated business model
– Even though Biovent Atlantis has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Atlantis-Biovent Negotiation: Confidential Instructions for Biovent should strive to include more intangible value offerings along with its core products and services.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent, in the dynamic environment Biovent Atlantis has struggled to respond to the nimble upstart competition. Biovent Atlantis has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Low market penetration in new markets
– Outside its home market of Biovent Atlantis, firm in the HBR case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Need for greater diversity
– Biovent Atlantis has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
High operating costs
– Compare to the competitors, firm in the HBR case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Biovent Atlantis 's lucrative customers.
High cash cycle compare to competitors
Biovent Atlantis has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
No frontier risks strategy
– After analyzing the HBR case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent, it seems that the employees of Biovent Atlantis don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Biovent Atlantis is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Opportunities Atlantis-Biovent Negotiation: Confidential Instructions for Biovent | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent are -
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Biovent Atlantis can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Atlantis-Biovent Negotiation: Confidential Instructions for Biovent, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Learning at scale
– Online learning technologies has now opened space for Biovent Atlantis to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Developing new processes and practices
– Biovent Atlantis can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Better consumer reach
– The expansion of the 5G network will help Biovent Atlantis to increase its market reach. Biovent Atlantis will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Biovent Atlantis in the consumer business. Now Biovent Atlantis can target international markets with far fewer capital restrictions requirements than the existing system.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Biovent Atlantis to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Biovent Atlantis to hire the very best people irrespective of their geographical location.
Manufacturing automation
– Biovent Atlantis can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Biovent Atlantis can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Leveraging digital technologies
– Biovent Atlantis can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Biovent Atlantis can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Biovent Atlantis can use these opportunities to build new business models that can help the communities that Biovent Atlantis operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.
Low interest rates
– Even though inflation is raising its head in most developed economies, Biovent Atlantis can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Buying journey improvements
– Biovent Atlantis can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Atlantis-Biovent Negotiation: Confidential Instructions for Biovent suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Threats Atlantis-Biovent Negotiation: Confidential Instructions for Biovent External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent are -
Technology acceleration in Forth Industrial Revolution
– Biovent Atlantis has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Biovent Atlantis needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Easy access to finance
– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Biovent Atlantis can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Increasing wage structure of Biovent Atlantis
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Biovent Atlantis.
Stagnating economy with rate increase
– Biovent Atlantis can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Biovent Atlantis can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent .
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent, Biovent Atlantis may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .
Environmental challenges
– Biovent Atlantis needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Biovent Atlantis can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Biovent Atlantis in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Consumer confidence and its impact on Biovent Atlantis demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Biovent Atlantis business can come under increasing regulations regarding data privacy, data security, etc.
Shortening product life cycle
– it is one of the major threat that Biovent Atlantis is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
High dependence on third party suppliers
– Biovent Atlantis high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Weighted SWOT Analysis of Atlantis-Biovent Negotiation: Confidential Instructions for Biovent Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Atlantis-Biovent Negotiation: Confidential Instructions for Biovent is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Atlantis-Biovent Negotiation: Confidential Instructions for Biovent is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Biovent Atlantis needs to make to build a sustainable competitive advantage.
