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HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version


HEB, a family-owned Texan retailer, is the 12th largest supermarket chain in the United States. In expanding its operations into Mexico in 1997, the company transferred not only its products and services but also its social strategy of working with food banks. The Monterrey Food Bank (Banco de Alimentos de Monterrey), one of Caritas's social service programs, began in 1989 with the purpose of providing nutritional assistance to needy families regardless of religious affiliation. The collaboration of HEB with the Monterrey Food Bank enabled this operation to move from basic to world-class level in terms of new storage and handling facilities and administrative systems. The partners perceived significant benefits for each other and the community. Strong leadership and interpersonal relationships contributed to the development of a considerable mutual trust that has fostered a vigorous and growing partnership.

Authors :: Gerardo Lozano, Carlos Romero, Loretta Serrano

Topics :: Strategy & Execution

Tags :: Corporate governance, Joint ventures, Leadership, Performance measurement, Social enterprise, Social responsibility, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version" written by Gerardo Lozano, Carlos Romero, Loretta Serrano includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Monterrey Heb facing as an external strategic factors. Some of the topics covered in HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version case study are - Strategic Management Strategies, Corporate governance, Joint ventures, Leadership, Performance measurement, Social enterprise, Social responsibility and Strategy & Execution.


Some of the macro environment factors that can be used to understand the HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version casestudy better are - – customer relationship management is fast transforming because of increasing concerns over data privacy, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, there is backlash against globalization, digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs, technology disruption, competitive advantages are harder to sustain because of technology dispersion, increasing commodity prices, etc



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Introduction to SWOT Analysis of HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Monterrey Heb, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Monterrey Heb operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version can be done for the following purposes –
1. Strategic planning using facts provided in HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version case study
2. Improving business portfolio management of Monterrey Heb
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Monterrey Heb




Strengths HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Monterrey Heb in HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version Harvard Business Review case study are -

Strong track record of project management

– Monterrey Heb is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Highly skilled collaborators

– Monterrey Heb has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to recruit top talent

– Monterrey Heb is one of the leading recruiters in the industry. Managers in the HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Successful track record of launching new products

– Monterrey Heb has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Monterrey Heb has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Sustainable margins compare to other players in Strategy & Execution industry

– HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version firm has clearly differentiated products in the market place. This has enabled Monterrey Heb to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Monterrey Heb to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of Monterrey Heb in the sector have low bargaining power. HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Monterrey Heb to manage not only supply disruptions but also source products at highly competitive prices.

High switching costs

– The high switching costs that Monterrey Heb has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Monterrey Heb digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Monterrey Heb has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Ability to lead change in Strategy & Execution field

– Monterrey Heb is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Monterrey Heb in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Analytics focus

– Monterrey Heb is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Gerardo Lozano, Carlos Romero, Loretta Serrano can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Operational resilience

– The operational resilience strategy in the HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Cross disciplinary teams

– Horizontal connected teams at the Monterrey Heb are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version are -

Slow decision making process

– As mentioned earlier in the report, Monterrey Heb has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Monterrey Heb even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Interest costs

– Compare to the competition, Monterrey Heb has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Monterrey Heb is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version, is just above the industry average. Monterrey Heb needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Aligning sales with marketing

– It come across in the case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version can leverage the sales team experience to cultivate customer relationships as Monterrey Heb is planning to shift buying processes online.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Monterrey Heb supply chain. Even after few cautionary changes mentioned in the HBR case study - HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Monterrey Heb vulnerable to further global disruptions in South East Asia.

Low market penetration in new markets

– Outside its home market of Monterrey Heb, firm in the HBR case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners

– Because of the regulatory requirements, Gerardo Lozano, Carlos Romero, Loretta Serrano suggests that, Monterrey Heb is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version, in the dynamic environment Monterrey Heb has struggled to respond to the nimble upstart competition. Monterrey Heb has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version, it seems that the employees of Monterrey Heb don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Slow to strategic competitive environment developments

– As HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version HBR case study mentions - Monterrey Heb takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.




Opportunities HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Monterrey Heb can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Monterrey Heb can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Monterrey Heb to increase its market reach. Monterrey Heb will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– Monterrey Heb has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Monterrey Heb to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Monterrey Heb can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Buying journey improvements

– Monterrey Heb can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Manufacturing automation

– Monterrey Heb can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Monterrey Heb can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Monterrey Heb can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Monterrey Heb can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Monterrey Heb is facing challenges because of the dominance of functional experts in the organization. HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Monterrey Heb to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Monterrey Heb in the consumer business. Now Monterrey Heb can target international markets with far fewer capital restrictions requirements than the existing system.

Developing new processes and practices

– Monterrey Heb can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version are -

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Monterrey Heb can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Monterrey Heb with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Stagnating economy with rate increase

– Monterrey Heb can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on Monterrey Heb demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High dependence on third party suppliers

– Monterrey Heb high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Monterrey Heb will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Monterrey Heb needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Environmental challenges

– Monterrey Heb needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Monterrey Heb can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Monterrey Heb can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version .

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version, Monterrey Heb may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Monterrey Heb in the Strategy & Execution sector and impact the bottomline of the organization.

Shortening product life cycle

– it is one of the major threat that Monterrey Heb is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of HEB International Supermarkets and the Banco de Alimentos de Caritas de Monterrey, Spanish Version is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Monterrey Heb needs to make to build a sustainable competitive advantage.



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