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Intraoperative Radiotherapy for Breast Cancer (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Intraoperative Radiotherapy for Breast Cancer (A)


To maximize their effectiveness, color cases should be printed in color."This trial is going to take longer." Those were words that Michael Kaschke, CEO of Carl Zeiss AG, was not surprised to hear as he nurtured the intraoperative radiotherapy business inside his company's microsurgery unit. But he also didn't expect it to take 13 years to get to the end of an all-important clinical trial that was a critical enabler to the granting of reimbursement codes. The technology was clearly disruptive to him, but as the business confronted the challenges of improving the standard of care for women with breast cancer, he couldn't help but wonder if the greater opportunity was in vastly underserved emerging markets. But for 13 years he had been telling the team the importance of focus, and as the advanced markets of Germany, the UK, and the US started to hit high growth rates, was he now telling them something different? Was this a focus question or a strategic sequencing question?

Authors :: Willy Shih

Topics :: Strategy & Execution

Tags :: Change management, Disruptive innovation, Emerging markets, Entrepreneurial management, IT, Personnel policies, Research & development, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Intraoperative Radiotherapy for Breast Cancer (A)" written by Willy Shih includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Intraoperative Radiotherapy facing as an external strategic factors. Some of the topics covered in Intraoperative Radiotherapy for Breast Cancer (A) case study are - Strategic Management Strategies, Change management, Disruptive innovation, Emerging markets, Entrepreneurial management, IT, Personnel policies, Research & development and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Intraoperative Radiotherapy for Breast Cancer (A) casestudy better are - – increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, increasing inequality as vast percentage of new income is going to the top 1%, there is increasing trade war between United States & China, geopolitical disruptions, increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, technology disruption, increasing energy prices, etc



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Introduction to SWOT Analysis of Intraoperative Radiotherapy for Breast Cancer (A)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Intraoperative Radiotherapy for Breast Cancer (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Intraoperative Radiotherapy, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Intraoperative Radiotherapy operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Intraoperative Radiotherapy for Breast Cancer (A) can be done for the following purposes –
1. Strategic planning using facts provided in Intraoperative Radiotherapy for Breast Cancer (A) case study
2. Improving business portfolio management of Intraoperative Radiotherapy
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Intraoperative Radiotherapy




Strengths Intraoperative Radiotherapy for Breast Cancer (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Intraoperative Radiotherapy in Intraoperative Radiotherapy for Breast Cancer (A) Harvard Business Review case study are -

Highly skilled collaborators

– Intraoperative Radiotherapy has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Intraoperative Radiotherapy for Breast Cancer (A) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Strategy & Execution field

– Intraoperative Radiotherapy is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Intraoperative Radiotherapy in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Operational resilience

– The operational resilience strategy in the Intraoperative Radiotherapy for Breast Cancer (A) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Innovation driven organization

– Intraoperative Radiotherapy is one of the most innovative firm in sector. Manager in Intraoperative Radiotherapy for Breast Cancer (A) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Diverse revenue streams

– Intraoperative Radiotherapy is present in almost all the verticals within the industry. This has provided firm in Intraoperative Radiotherapy for Breast Cancer (A) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Superior customer experience

– The customer experience strategy of Intraoperative Radiotherapy in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Strong track record of project management

– Intraoperative Radiotherapy is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Successful track record of launching new products

– Intraoperative Radiotherapy has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Intraoperative Radiotherapy has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Learning organization

- Intraoperative Radiotherapy is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Intraoperative Radiotherapy is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Intraoperative Radiotherapy for Breast Cancer (A) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that Intraoperative Radiotherapy has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Analytics focus

– Intraoperative Radiotherapy is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Willy Shih can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Sustainable margins compare to other players in Strategy & Execution industry

– Intraoperative Radiotherapy for Breast Cancer (A) firm has clearly differentiated products in the market place. This has enabled Intraoperative Radiotherapy to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Intraoperative Radiotherapy to invest into research and development (R&D) and innovation.






Weaknesses Intraoperative Radiotherapy for Breast Cancer (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Intraoperative Radiotherapy for Breast Cancer (A) are -

Skills based hiring

– The stress on hiring functional specialists at Intraoperative Radiotherapy has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Intraoperative Radiotherapy supply chain. Even after few cautionary changes mentioned in the HBR case study - Intraoperative Radiotherapy for Breast Cancer (A), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Intraoperative Radiotherapy vulnerable to further global disruptions in South East Asia.

Need for greater diversity

– Intraoperative Radiotherapy has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Intraoperative Radiotherapy for Breast Cancer (A), in the dynamic environment Intraoperative Radiotherapy has struggled to respond to the nimble upstart competition. Intraoperative Radiotherapy has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Increasing silos among functional specialists

– The organizational structure of Intraoperative Radiotherapy is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Intraoperative Radiotherapy needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Intraoperative Radiotherapy to focus more on services rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Intraoperative Radiotherapy needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Aligning sales with marketing

– It come across in the case study Intraoperative Radiotherapy for Breast Cancer (A) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Intraoperative Radiotherapy for Breast Cancer (A) can leverage the sales team experience to cultivate customer relationships as Intraoperative Radiotherapy is planning to shift buying processes online.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Intraoperative Radiotherapy for Breast Cancer (A), is just above the industry average. Intraoperative Radiotherapy needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Intraoperative Radiotherapy is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Intraoperative Radiotherapy for Breast Cancer (A) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Capital Spending Reduction

– Even during the low interest decade, Intraoperative Radiotherapy has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Products dominated business model

– Even though Intraoperative Radiotherapy has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Intraoperative Radiotherapy for Breast Cancer (A) should strive to include more intangible value offerings along with its core products and services.




Opportunities Intraoperative Radiotherapy for Breast Cancer (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Intraoperative Radiotherapy for Breast Cancer (A) are -

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Intraoperative Radiotherapy can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Intraoperative Radiotherapy can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Intraoperative Radiotherapy can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Better consumer reach

– The expansion of the 5G network will help Intraoperative Radiotherapy to increase its market reach. Intraoperative Radiotherapy will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Intraoperative Radiotherapy can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Intraoperative Radiotherapy for Breast Cancer (A), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Intraoperative Radiotherapy in the consumer business. Now Intraoperative Radiotherapy can target international markets with far fewer capital restrictions requirements than the existing system.

Manufacturing automation

– Intraoperative Radiotherapy can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Intraoperative Radiotherapy can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Intraoperative Radiotherapy can use these opportunities to build new business models that can help the communities that Intraoperative Radiotherapy operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Intraoperative Radiotherapy is facing challenges because of the dominance of functional experts in the organization. Intraoperative Radiotherapy for Breast Cancer (A) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Intraoperative Radiotherapy to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Intraoperative Radiotherapy can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Intraoperative Radiotherapy to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Low interest rates

– Even though inflation is raising its head in most developed economies, Intraoperative Radiotherapy can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Intraoperative Radiotherapy for Breast Cancer (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Intraoperative Radiotherapy for Breast Cancer (A) are -

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Intraoperative Radiotherapy can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Intraoperative Radiotherapy for Breast Cancer (A) .

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Intraoperative Radiotherapy can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology acceleration in Forth Industrial Revolution

– Intraoperative Radiotherapy has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Intraoperative Radiotherapy needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Intraoperative Radiotherapy for Breast Cancer (A), Intraoperative Radiotherapy may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Regulatory challenges

– Intraoperative Radiotherapy needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Intraoperative Radiotherapy business can come under increasing regulations regarding data privacy, data security, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Intraoperative Radiotherapy will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Intraoperative Radiotherapy.

Consumer confidence and its impact on Intraoperative Radiotherapy demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Stagnating economy with rate increase

– Intraoperative Radiotherapy can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Environmental challenges

– Intraoperative Radiotherapy needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Intraoperative Radiotherapy can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Intraoperative Radiotherapy needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.




Weighted SWOT Analysis of Intraoperative Radiotherapy for Breast Cancer (A) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Intraoperative Radiotherapy for Breast Cancer (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Intraoperative Radiotherapy for Breast Cancer (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Intraoperative Radiotherapy for Breast Cancer (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Intraoperative Radiotherapy for Breast Cancer (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Intraoperative Radiotherapy needs to make to build a sustainable competitive advantage.



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