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Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile


Describes the evolution of the alliance between Corporacion de Ayuda para el Nino Quemado (Corporation for the Aid of Burned Children, or COANIQUEM) and ESSO-Chile (ESSO), a subsidiary of ExxonMobil International and one of the major fuel distributors of the country. This alliance involves a long-term relationship that becomes increasingly important for both partners. Addresses issues of long-term collaboration in the context of a multinational organization that does not espouse a policy of establishing formal alliances with nonprofit institutions. COANIQUEM has gained standing and recognition in the community, and a stable partnership has emerged between the two successful organizations. However, the decision to build an international center for the rehabilitation of burned children might challenge the long-standing relationship, which can jeopardize the financial health of COANIQUEM. Explores the opportunities and risks entailed in the strategic decision to expand and the challenges this decision entails for the future of the alliance. Can address the role of charismatic leadership and trust-building in the creation and growth of nonprofits.

Authors :: Mladen Koljatic, Monica Silva

Topics :: Strategy & Execution

Tags :: Joint ventures, Leadership, Social enterprise, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile" written by Mladen Koljatic, Monica Silva includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Coaniquem Esso facing as an external strategic factors. Some of the topics covered in Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile case study are - Strategic Management Strategies, Joint ventures, Leadership, Social enterprise and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, increasing inequality as vast percentage of new income is going to the top 1%, cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs, supply chains are disrupted by pandemic , wage bills are increasing, increasing government debt because of Covid-19 spendings, increasing household debt because of falling income levels, etc



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Introduction to SWOT Analysis of Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Coaniquem Esso, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Coaniquem Esso operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile can be done for the following purposes –
1. Strategic planning using facts provided in Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile case study
2. Improving business portfolio management of Coaniquem Esso
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Coaniquem Esso




Strengths Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Coaniquem Esso in Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Coaniquem Esso in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

High switching costs

– The high switching costs that Coaniquem Esso has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Highly skilled collaborators

– Coaniquem Esso has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Diverse revenue streams

– Coaniquem Esso is present in almost all the verticals within the industry. This has provided firm in Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Ability to recruit top talent

– Coaniquem Esso is one of the leading recruiters in the industry. Managers in the Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Analytics focus

– Coaniquem Esso is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Mladen Koljatic, Monica Silva can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Strategy & Execution field

– Coaniquem Esso is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Coaniquem Esso in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High brand equity

– Coaniquem Esso has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Coaniquem Esso to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy in the Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Innovation driven organization

– Coaniquem Esso is one of the most innovative firm in sector. Manager in Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Coaniquem Esso digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Coaniquem Esso has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Learning organization

- Coaniquem Esso is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Coaniquem Esso is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile are -

Aligning sales with marketing

– It come across in the case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile can leverage the sales team experience to cultivate customer relationships as Coaniquem Esso is planning to shift buying processes online.

Increasing silos among functional specialists

– The organizational structure of Coaniquem Esso is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Coaniquem Esso needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Coaniquem Esso to focus more on services rather than just following the product oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Coaniquem Esso has relatively successful track record of launching new products.

Slow to strategic competitive environment developments

– As Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile HBR case study mentions - Coaniquem Esso takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Workers concerns about automation

– As automation is fast increasing in the segment, Coaniquem Esso needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Coaniquem Esso is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Products dominated business model

– Even though Coaniquem Esso has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile should strive to include more intangible value offerings along with its core products and services.

Slow decision making process

– As mentioned earlier in the report, Coaniquem Esso has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Coaniquem Esso even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Capital Spending Reduction

– Even during the low interest decade, Coaniquem Esso has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile, in the dynamic environment Coaniquem Esso has struggled to respond to the nimble upstart competition. Coaniquem Esso has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Lack of clear differentiation of Coaniquem Esso products

– To increase the profitability and margins on the products, Coaniquem Esso needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Coaniquem Esso to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Coaniquem Esso in the consumer business. Now Coaniquem Esso can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Coaniquem Esso can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Coaniquem Esso can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Better consumer reach

– The expansion of the 5G network will help Coaniquem Esso to increase its market reach. Coaniquem Esso will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Coaniquem Esso to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Coaniquem Esso can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Manufacturing automation

– Coaniquem Esso can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Coaniquem Esso can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Coaniquem Esso is facing challenges because of the dominance of functional experts in the organization. Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Coaniquem Esso can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Coaniquem Esso can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Coaniquem Esso can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Coaniquem Esso can use these opportunities to build new business models that can help the communities that Coaniquem Esso operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.




Threats Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile are -

Consumer confidence and its impact on Coaniquem Esso demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Coaniquem Esso in the Strategy & Execution sector and impact the bottomline of the organization.

Shortening product life cycle

– it is one of the major threat that Coaniquem Esso is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile, Coaniquem Esso may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Regulatory challenges

– Coaniquem Esso needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Coaniquem Esso with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Coaniquem Esso business can come under increasing regulations regarding data privacy, data security, etc.

Increasing wage structure of Coaniquem Esso

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Coaniquem Esso.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Coaniquem Esso.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Coaniquem Esso can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile .

High dependence on third party suppliers

– Coaniquem Esso high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Coaniquem Esso can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.




Weighted SWOT Analysis of Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Corporacion de Ayuda al Nino Quemado (COANIQUEM) and ESSO Chile is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Coaniquem Esso needs to make to build a sustainable competitive advantage.



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