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Community Blood Center of the Carolinas: Building for a Better Community SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Community Blood Center of the Carolinas: Building for a Better Community


In early 2010, Martin Grable, President of the Community Blood Center of the Carolinas (CBCC), was ready to move the first community blood center in North Carolina to a new level. In a strategic planning retreat, he asked the Board of Directors to evaluate seven strategic options and provide its expertise to assist in determining the future direction of the center: Increase provision of specialized blood services by 1. Pooling donors for sickle cell patients, 2. Offering cord blood storage, 3. Developing a therapeutic apheresis/transfusion service or 4. Become a Center that provides a reference lab for other blood centers in the region; 5. Improve blood inventory management software utilization for the region's current hospitals so that CBCC became their sole provider of blood; 6. Expand geographically serving more hospitals and patients; or 7. Re-double efforts to increase donations through additional collection sites, improved marketing, more attention to current donors, and so on. Although all of the alternatives were needed by the community, CBCC did not have unlimited resources. Further, health care reform loomed on the horizon. Clearly, to serve the community, CBCC needed to not only survive, but also thrive in the near term. Which of the alternatives would allow achievement of that goal for the newest FDA-licensed community blood center?

Authors :: Linda Swayne

Topics :: Strategy & Execution

Tags :: Competitive strategy, Marketing, Strategic planning, Strategic thinking, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Community Blood Center of the Carolinas: Building for a Better Community" written by Linda Swayne includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Blood Cbcc facing as an external strategic factors. Some of the topics covered in Community Blood Center of the Carolinas: Building for a Better Community case study are - Strategic Management Strategies, Competitive strategy, Marketing, Strategic planning, Strategic thinking and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Community Blood Center of the Carolinas: Building for a Better Community casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, there is increasing trade war between United States & China, there is backlash against globalization, challanges to central banks by blockchain based private currencies, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, cloud computing is disrupting traditional business models, increasing household debt because of falling income levels, technology disruption, etc



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Introduction to SWOT Analysis of Community Blood Center of the Carolinas: Building for a Better Community


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Community Blood Center of the Carolinas: Building for a Better Community case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Blood Cbcc, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Blood Cbcc operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Community Blood Center of the Carolinas: Building for a Better Community can be done for the following purposes –
1. Strategic planning using facts provided in Community Blood Center of the Carolinas: Building for a Better Community case study
2. Improving business portfolio management of Blood Cbcc
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Blood Cbcc




Strengths Community Blood Center of the Carolinas: Building for a Better Community | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Blood Cbcc in Community Blood Center of the Carolinas: Building for a Better Community Harvard Business Review case study are -

High brand equity

– Blood Cbcc has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Blood Cbcc to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in Strategy & Execution field

– Blood Cbcc is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Blood Cbcc in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Blood Cbcc digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Blood Cbcc has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Organizational Resilience of Blood Cbcc

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Blood Cbcc does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Cross disciplinary teams

– Horizontal connected teams at the Blood Cbcc are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Successful track record of launching new products

– Blood Cbcc has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Blood Cbcc has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Blood Cbcc in the sector have low bargaining power. Community Blood Center of the Carolinas: Building for a Better Community has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Blood Cbcc to manage not only supply disruptions but also source products at highly competitive prices.

High switching costs

– The high switching costs that Blood Cbcc has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Effective Research and Development (R&D)

– Blood Cbcc has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Community Blood Center of the Carolinas: Building for a Better Community - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Analytics focus

– Blood Cbcc is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Linda Swayne can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to recruit top talent

– Blood Cbcc is one of the leading recruiters in the industry. Managers in the Community Blood Center of the Carolinas: Building for a Better Community are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Strategy & Execution industry

– Community Blood Center of the Carolinas: Building for a Better Community firm has clearly differentiated products in the market place. This has enabled Blood Cbcc to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Blood Cbcc to invest into research and development (R&D) and innovation.






Weaknesses Community Blood Center of the Carolinas: Building for a Better Community | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Community Blood Center of the Carolinas: Building for a Better Community are -

Capital Spending Reduction

– Even during the low interest decade, Blood Cbcc has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Need for greater diversity

– Blood Cbcc has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Lack of clear differentiation of Blood Cbcc products

– To increase the profitability and margins on the products, Blood Cbcc needs to provide more differentiated products than what it is currently offering in the marketplace.

High cash cycle compare to competitors

Blood Cbcc has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High bargaining power of channel partners

– Because of the regulatory requirements, Linda Swayne suggests that, Blood Cbcc is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Blood Cbcc supply chain. Even after few cautionary changes mentioned in the HBR case study - Community Blood Center of the Carolinas: Building for a Better Community, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Blood Cbcc vulnerable to further global disruptions in South East Asia.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Community Blood Center of the Carolinas: Building for a Better Community, is just above the industry average. Blood Cbcc needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Skills based hiring

– The stress on hiring functional specialists at Blood Cbcc has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Low market penetration in new markets

– Outside its home market of Blood Cbcc, firm in the HBR case study Community Blood Center of the Carolinas: Building for a Better Community needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Increasing silos among functional specialists

– The organizational structure of Blood Cbcc is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Blood Cbcc needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Blood Cbcc to focus more on services rather than just following the product oriented approach.

Interest costs

– Compare to the competition, Blood Cbcc has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.




Opportunities Community Blood Center of the Carolinas: Building for a Better Community | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Community Blood Center of the Carolinas: Building for a Better Community are -

Leveraging digital technologies

– Blood Cbcc can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Learning at scale

– Online learning technologies has now opened space for Blood Cbcc to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Blood Cbcc can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Community Blood Center of the Carolinas: Building for a Better Community, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Better consumer reach

– The expansion of the 5G network will help Blood Cbcc to increase its market reach. Blood Cbcc will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Developing new processes and practices

– Blood Cbcc can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Creating value in data economy

– The success of analytics program of Blood Cbcc has opened avenues for new revenue streams for the organization in the industry. This can help Blood Cbcc to build a more holistic ecosystem as suggested in the Community Blood Center of the Carolinas: Building for a Better Community case study. Blood Cbcc can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Blood Cbcc is facing challenges because of the dominance of functional experts in the organization. Community Blood Center of the Carolinas: Building for a Better Community case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Blood Cbcc can use these opportunities to build new business models that can help the communities that Blood Cbcc operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Blood Cbcc in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Blood Cbcc to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Blood Cbcc can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Manufacturing automation

– Blood Cbcc can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Low interest rates

– Even though inflation is raising its head in most developed economies, Blood Cbcc can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Community Blood Center of the Carolinas: Building for a Better Community External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Community Blood Center of the Carolinas: Building for a Better Community are -

Technology acceleration in Forth Industrial Revolution

– Blood Cbcc has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Blood Cbcc needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Blood Cbcc can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Blood Cbcc with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Blood Cbcc can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Community Blood Center of the Carolinas: Building for a Better Community .

Shortening product life cycle

– it is one of the major threat that Blood Cbcc is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Consumer confidence and its impact on Blood Cbcc demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Blood Cbcc in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Stagnating economy with rate increase

– Blood Cbcc can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Environmental challenges

– Blood Cbcc needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Blood Cbcc can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Blood Cbcc in the Strategy & Execution sector and impact the bottomline of the organization.

High dependence on third party suppliers

– Blood Cbcc high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing wage structure of Blood Cbcc

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Blood Cbcc.




Weighted SWOT Analysis of Community Blood Center of the Carolinas: Building for a Better Community Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Community Blood Center of the Carolinas: Building for a Better Community needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Community Blood Center of the Carolinas: Building for a Better Community is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Community Blood Center of the Carolinas: Building for a Better Community is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Community Blood Center of the Carolinas: Building for a Better Community is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Blood Cbcc needs to make to build a sustainable competitive advantage.



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