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The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property


The vice-president of policy for the Cable and Satellite Broadcasting Association of Asia (CASBAA) was asked to deal with the growing problem of signal piracy in the Philippines. CASBAA was an organization of 125 companies involving all elements of the pay television industry in Asia, including major multinational content and broadcasting companies, as well as leading Philippine cable distributors. These were multinational content producers and broadcasters concerned about the growing issue of cable television signal piracy in the Philippines - a key bellwether market for many CASBAA members. Among CASBAA's key objectives was the protection of the intellectual property of its members. CASBAA had already pursued legal options to curtail piracy in the Philippines with limited success and the vice-president was tasked with developing a strategy that did not involve expensive litigation. To do so, he needed to present a plan, with milestones, to his constituents to demonstrate that CASBAA was capable of dealing with its members' concerns. Hugh Stephens is affiliated with Royal Roads University. Charles Krusekopf is affiliated with Royal Roads University.

Authors :: Hugh Stephens, Charles Krusekopf

Topics :: Strategy & Execution

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property" written by Hugh Stephens, Charles Krusekopf includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Casbaa Cable facing as an external strategic factors. Some of the topics covered in The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property case study are - Strategic Management Strategies, and Strategy & Execution.


Some of the macro environment factors that can be used to understand the The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property casestudy better are - – increasing energy prices, supply chains are disrupted by pandemic , talent flight as more people leaving formal jobs, increasing commodity prices, wage bills are increasing, there is increasing trade war between United States & China, increasing transportation and logistics costs, competitive advantages are harder to sustain because of technology dispersion, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Casbaa Cable, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Casbaa Cable operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property can be done for the following purposes –
1. Strategic planning using facts provided in The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property case study
2. Improving business portfolio management of Casbaa Cable
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Casbaa Cable




Strengths The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Casbaa Cable in The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property Harvard Business Review case study are -

Low bargaining power of suppliers

– Suppliers of Casbaa Cable in the sector have low bargaining power. The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Casbaa Cable to manage not only supply disruptions but also source products at highly competitive prices.

Innovation driven organization

– Casbaa Cable is one of the most innovative firm in sector. Manager in The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Casbaa Cable digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Casbaa Cable has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Training and development

– Casbaa Cable has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Learning organization

- Casbaa Cable is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Casbaa Cable is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to recruit top talent

– Casbaa Cable is one of the leading recruiters in the industry. Managers in the The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Analytics focus

– Casbaa Cable is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Hugh Stephens, Charles Krusekopf can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Cross disciplinary teams

– Horizontal connected teams at the Casbaa Cable are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Strong track record of project management

– Casbaa Cable is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Sustainable margins compare to other players in Strategy & Execution industry

– The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property firm has clearly differentiated products in the market place. This has enabled Casbaa Cable to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Casbaa Cable to invest into research and development (R&D) and innovation.

Successful track record of launching new products

– Casbaa Cable has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Casbaa Cable has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Organizational Resilience of Casbaa Cable

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Casbaa Cable does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property are -

Workers concerns about automation

– As automation is fast increasing in the segment, Casbaa Cable needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High operating costs

– Compare to the competitors, firm in the HBR case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Casbaa Cable 's lucrative customers.

Aligning sales with marketing

– It come across in the case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property can leverage the sales team experience to cultivate customer relationships as Casbaa Cable is planning to shift buying processes online.

Slow to strategic competitive environment developments

– As The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property HBR case study mentions - Casbaa Cable takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High cash cycle compare to competitors

Casbaa Cable has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Interest costs

– Compare to the competition, Casbaa Cable has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Increasing silos among functional specialists

– The organizational structure of Casbaa Cable is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Casbaa Cable needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Casbaa Cable to focus more on services rather than just following the product oriented approach.

Need for greater diversity

– Casbaa Cable has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

No frontier risks strategy

– After analyzing the HBR case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Low market penetration in new markets

– Outside its home market of Casbaa Cable, firm in the HBR case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property, is just above the industry average. Casbaa Cable needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Casbaa Cable can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Casbaa Cable can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Casbaa Cable can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Low interest rates

– Even though inflation is raising its head in most developed economies, Casbaa Cable can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Better consumer reach

– The expansion of the 5G network will help Casbaa Cable to increase its market reach. Casbaa Cable will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Learning at scale

– Online learning technologies has now opened space for Casbaa Cable to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Buying journey improvements

– Casbaa Cable can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Casbaa Cable can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Casbaa Cable can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Loyalty marketing

– Casbaa Cable has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Casbaa Cable to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Casbaa Cable can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Casbaa Cable has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Casbaa Cable to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Casbaa Cable can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.




Threats The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property are -

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Casbaa Cable will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Stagnating economy with rate increase

– Casbaa Cable can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Casbaa Cable needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Increasing wage structure of Casbaa Cable

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Casbaa Cable.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Casbaa Cable in the Strategy & Execution sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– Casbaa Cable has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Casbaa Cable needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Casbaa Cable business can come under increasing regulations regarding data privacy, data security, etc.

Consumer confidence and its impact on Casbaa Cable demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Casbaa Cable can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property .

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Casbaa Cable in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Regulatory challenges

– Casbaa Cable needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.




Weighted SWOT Analysis of The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Cable and Satellite Broadcasting Association of Asia: Protecting Intellectual Property is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Casbaa Cable needs to make to build a sustainable competitive advantage.



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