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The Globe and Mail: Cut-and-Paste Plagiarism Scandal SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Globe and Mail: Cut-and-Paste Plagiarism Scandal


The public editor of The Globe and Mail, Canada's leading national newspaper, faces a significant ethical situation. An advocate of media standards has released a blog post outlining allegations of plagiarism against a prominent newspaper columnist. Following the release of the blog post, numerous members of the public and the journalism community began commenting on the situation. The public editor is responsible for upholding journalistic ethics and for investigating and responding to public concerns. She needs to respond to the allegations of plagiarism and ensure the public that the national newspaper upholds strong ethical standards.

Authors :: Jana Seijts, Paul Bigus

Topics :: Strategy & Execution

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Globe and Mail: Cut-and-Paste Plagiarism Scandal" written by Jana Seijts, Paul Bigus includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Plagiarism Newspaper facing as an external strategic factors. Some of the topics covered in The Globe and Mail: Cut-and-Paste Plagiarism Scandal case study are - Strategic Management Strategies, and Strategy & Execution.


Some of the macro environment factors that can be used to understand the The Globe and Mail: Cut-and-Paste Plagiarism Scandal casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, supply chains are disrupted by pandemic , increasing household debt because of falling income levels, technology disruption, talent flight as more people leaving formal jobs, central banks are concerned over increasing inflation, there is backlash against globalization, geopolitical disruptions, increasing commodity prices, etc



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Introduction to SWOT Analysis of The Globe and Mail: Cut-and-Paste Plagiarism Scandal


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Globe and Mail: Cut-and-Paste Plagiarism Scandal case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Plagiarism Newspaper, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Plagiarism Newspaper operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Globe and Mail: Cut-and-Paste Plagiarism Scandal can be done for the following purposes –
1. Strategic planning using facts provided in The Globe and Mail: Cut-and-Paste Plagiarism Scandal case study
2. Improving business portfolio management of Plagiarism Newspaper
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Plagiarism Newspaper




Strengths The Globe and Mail: Cut-and-Paste Plagiarism Scandal | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Plagiarism Newspaper in The Globe and Mail: Cut-and-Paste Plagiarism Scandal Harvard Business Review case study are -

Highly skilled collaborators

– Plagiarism Newspaper has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in The Globe and Mail: Cut-and-Paste Plagiarism Scandal HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Training and development

– Plagiarism Newspaper has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Globe and Mail: Cut-and-Paste Plagiarism Scandal Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Ability to recruit top talent

– Plagiarism Newspaper is one of the leading recruiters in the industry. Managers in the The Globe and Mail: Cut-and-Paste Plagiarism Scandal are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Strong track record of project management

– Plagiarism Newspaper is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Diverse revenue streams

– Plagiarism Newspaper is present in almost all the verticals within the industry. This has provided firm in The Globe and Mail: Cut-and-Paste Plagiarism Scandal case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High brand equity

– Plagiarism Newspaper has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Plagiarism Newspaper to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– Plagiarism Newspaper has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Plagiarism Newspaper has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Operational resilience

– The operational resilience strategy in the The Globe and Mail: Cut-and-Paste Plagiarism Scandal Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Plagiarism Newspaper digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Plagiarism Newspaper has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Superior customer experience

– The customer experience strategy of Plagiarism Newspaper in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Plagiarism Newspaper is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Plagiarism Newspaper is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Globe and Mail: Cut-and-Paste Plagiarism Scandal Harvard Business Review case study emphasize – knowledge, initiative, and innovation.






Weaknesses The Globe and Mail: Cut-and-Paste Plagiarism Scandal | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Globe and Mail: Cut-and-Paste Plagiarism Scandal are -

Aligning sales with marketing

– It come across in the case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Globe and Mail: Cut-and-Paste Plagiarism Scandal can leverage the sales team experience to cultivate customer relationships as Plagiarism Newspaper is planning to shift buying processes online.

Low market penetration in new markets

– Outside its home market of Plagiarism Newspaper, firm in the HBR case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Products dominated business model

– Even though Plagiarism Newspaper has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Globe and Mail: Cut-and-Paste Plagiarism Scandal should strive to include more intangible value offerings along with its core products and services.

Skills based hiring

– The stress on hiring functional specialists at Plagiarism Newspaper has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Plagiarism Newspaper is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the The Globe and Mail: Cut-and-Paste Plagiarism Scandal HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Plagiarism Newspaper has relatively successful track record of launching new products.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal, it seems that the employees of Plagiarism Newspaper don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High cash cycle compare to competitors

Plagiarism Newspaper has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal, is just above the industry average. Plagiarism Newspaper needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

No frontier risks strategy

– After analyzing the HBR case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Plagiarism Newspaper needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Opportunities The Globe and Mail: Cut-and-Paste Plagiarism Scandal | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal are -

Learning at scale

– Online learning technologies has now opened space for Plagiarism Newspaper to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Plagiarism Newspaper is facing challenges because of the dominance of functional experts in the organization. The Globe and Mail: Cut-and-Paste Plagiarism Scandal case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Plagiarism Newspaper can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Plagiarism Newspaper can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Plagiarism Newspaper can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Plagiarism Newspaper can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Creating value in data economy

– The success of analytics program of Plagiarism Newspaper has opened avenues for new revenue streams for the organization in the industry. This can help Plagiarism Newspaper to build a more holistic ecosystem as suggested in the The Globe and Mail: Cut-and-Paste Plagiarism Scandal case study. Plagiarism Newspaper can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Plagiarism Newspaper can use these opportunities to build new business models that can help the communities that Plagiarism Newspaper operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Developing new processes and practices

– Plagiarism Newspaper can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Plagiarism Newspaper to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Plagiarism Newspaper to hire the very best people irrespective of their geographical location.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Plagiarism Newspaper in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Plagiarism Newspaper to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Using analytics as competitive advantage

– Plagiarism Newspaper has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Plagiarism Newspaper to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Plagiarism Newspaper in the consumer business. Now Plagiarism Newspaper can target international markets with far fewer capital restrictions requirements than the existing system.




Threats The Globe and Mail: Cut-and-Paste Plagiarism Scandal External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal are -

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Plagiarism Newspaper.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal, Plagiarism Newspaper may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Plagiarism Newspaper in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Plagiarism Newspaper with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Stagnating economy with rate increase

– Plagiarism Newspaper can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Shortening product life cycle

– it is one of the major threat that Plagiarism Newspaper is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Plagiarism Newspaper needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Plagiarism Newspaper will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Regulatory challenges

– Plagiarism Newspaper needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

High dependence on third party suppliers

– Plagiarism Newspaper high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Plagiarism Newspaper in the Strategy & Execution sector and impact the bottomline of the organization.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Plagiarism Newspaper can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing wage structure of Plagiarism Newspaper

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Plagiarism Newspaper.




Weighted SWOT Analysis of The Globe and Mail: Cut-and-Paste Plagiarism Scandal Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Globe and Mail: Cut-and-Paste Plagiarism Scandal is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Globe and Mail: Cut-and-Paste Plagiarism Scandal is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Plagiarism Newspaper needs to make to build a sustainable competitive advantage.



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