Komia and the 3G Wireless Phone Auction in Poland (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Strategy & Execution
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Komia and the 3G Wireless Phone Auction in Poland (A)
Komia Holdings SA is the second largest fixed-telephone operator in Poland. The CEO must decide whether the company should participate in the government bidding process to acquire an operating license for the third-generation (3G) wireless telecommunications in Poland. This technology will allow the company to offer high-speed Internet access as well as many promising multimedia services on mobile handsets. He must consider his company's strategy, competition from other operators, and several political debates about the bidding process that has lead to changes in the way the process is handled.
Swot Analysis of "Komia and the 3G Wireless Phone Auction in Poland (A)" written by Jean-Philippe Bonardi, Marius Siwak includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Poland Komia facing as an external strategic factors. Some of the topics covered in Komia and the 3G Wireless Phone Auction in Poland (A) case study are - Strategic Management Strategies, Regulation and Strategy & Execution.
Some of the macro environment factors that can be used to understand the Komia and the 3G Wireless Phone Auction in Poland (A) casestudy better are - – supply chains are disrupted by pandemic , cloud computing is disrupting traditional business models, challanges to central banks by blockchain based private currencies, increasing energy prices, wage bills are increasing, increasing commodity prices, technology disruption,
increasing household debt because of falling income levels, there is backlash against globalization, etc
Introduction to SWOT Analysis of Komia and the 3G Wireless Phone Auction in Poland (A)
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Komia and the 3G Wireless Phone Auction in Poland (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Poland Komia, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Poland Komia operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Komia and the 3G Wireless Phone Auction in Poland (A) can be done for the following purposes –
1. Strategic planning using facts provided in Komia and the 3G Wireless Phone Auction in Poland (A) case study
2. Improving business portfolio management of Poland Komia
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Poland Komia
Strengths Komia and the 3G Wireless Phone Auction in Poland (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Poland Komia in Komia and the 3G Wireless Phone Auction in Poland (A) Harvard Business Review case study are -
Low bargaining power of suppliers
– Suppliers of Poland Komia in the sector have low bargaining power. Komia and the 3G Wireless Phone Auction in Poland (A) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Poland Komia to manage not only supply disruptions but also source products at highly competitive prices.
Digital Transformation in Strategy & Execution segment
- digital transformation varies from industry to industry. For Poland Komia digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Poland Komia has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Operational resilience
– The operational resilience strategy in the Komia and the 3G Wireless Phone Auction in Poland (A) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Analytics focus
– Poland Komia is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Jean-Philippe Bonardi, Marius Siwak can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Diverse revenue streams
– Poland Komia is present in almost all the verticals within the industry. This has provided firm in Komia and the 3G Wireless Phone Auction in Poland (A) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Training and development
– Poland Komia has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Komia and the 3G Wireless Phone Auction in Poland (A) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Highly skilled collaborators
– Poland Komia has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Komia and the 3G Wireless Phone Auction in Poland (A) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Sustainable margins compare to other players in Strategy & Execution industry
– Komia and the 3G Wireless Phone Auction in Poland (A) firm has clearly differentiated products in the market place. This has enabled Poland Komia to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Poland Komia to invest into research and development (R&D) and innovation.
Strong track record of project management
– Poland Komia is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
High switching costs
– The high switching costs that Poland Komia has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
High brand equity
– Poland Komia has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Poland Komia to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Innovation driven organization
– Poland Komia is one of the most innovative firm in sector. Manager in Komia and the 3G Wireless Phone Auction in Poland (A) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Weaknesses Komia and the 3G Wireless Phone Auction in Poland (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Komia and the 3G Wireless Phone Auction in Poland (A) are -
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Poland Komia is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Komia and the 3G Wireless Phone Auction in Poland (A) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Aligning sales with marketing
– It come across in the case study Komia and the 3G Wireless Phone Auction in Poland (A) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Komia and the 3G Wireless Phone Auction in Poland (A) can leverage the sales team experience to cultivate customer relationships as Poland Komia is planning to shift buying processes online.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Poland Komia supply chain. Even after few cautionary changes mentioned in the HBR case study - Komia and the 3G Wireless Phone Auction in Poland (A), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Poland Komia vulnerable to further global disruptions in South East Asia.
Workers concerns about automation
– As automation is fast increasing in the segment, Poland Komia needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Products dominated business model
– Even though Poland Komia has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Komia and the 3G Wireless Phone Auction in Poland (A) should strive to include more intangible value offerings along with its core products and services.
High cash cycle compare to competitors
Poland Komia has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Komia and the 3G Wireless Phone Auction in Poland (A) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Poland Komia has relatively successful track record of launching new products.
Capital Spending Reduction
– Even during the low interest decade, Poland Komia has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
High operating costs
– Compare to the competitors, firm in the HBR case study Komia and the 3G Wireless Phone Auction in Poland (A) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Poland Komia 's lucrative customers.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Komia and the 3G Wireless Phone Auction in Poland (A), in the dynamic environment Poland Komia has struggled to respond to the nimble upstart competition. Poland Komia has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
High bargaining power of channel partners
– Because of the regulatory requirements, Jean-Philippe Bonardi, Marius Siwak suggests that, Poland Komia is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Opportunities Komia and the 3G Wireless Phone Auction in Poland (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Komia and the 3G Wireless Phone Auction in Poland (A) are -
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Poland Komia to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Low interest rates
– Even though inflation is raising its head in most developed economies, Poland Komia can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Buying journey improvements
– Poland Komia can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Komia and the 3G Wireless Phone Auction in Poland (A) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Poland Komia can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Poland Komia can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Leveraging digital technologies
– Poland Komia can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Building a culture of innovation
– managers at Poland Komia can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.
Manufacturing automation
– Poland Komia can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Loyalty marketing
– Poland Komia has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Developing new processes and practices
– Poland Komia can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Using analytics as competitive advantage
– Poland Komia has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Komia and the 3G Wireless Phone Auction in Poland (A) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Poland Komia to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Learning at scale
– Online learning technologies has now opened space for Poland Komia to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Poland Komia can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Poland Komia in the consumer business. Now Poland Komia can target international markets with far fewer capital restrictions requirements than the existing system.
Threats Komia and the 3G Wireless Phone Auction in Poland (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Komia and the 3G Wireless Phone Auction in Poland (A) are -
High dependence on third party suppliers
– Poland Komia high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Shortening product life cycle
– it is one of the major threat that Poland Komia is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Komia and the 3G Wireless Phone Auction in Poland (A), Poland Komia may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Poland Komia needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.
Environmental challenges
– Poland Komia needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Poland Komia can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Poland Komia with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Consumer confidence and its impact on Poland Komia demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Poland Komia business can come under increasing regulations regarding data privacy, data security, etc.
Easy access to finance
– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Poland Komia can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Regulatory challenges
– Poland Komia needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Poland Komia can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Komia and the 3G Wireless Phone Auction in Poland (A) .
Weighted SWOT Analysis of Komia and the 3G Wireless Phone Auction in Poland (A) Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Komia and the 3G Wireless Phone Auction in Poland (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Komia and the 3G Wireless Phone Auction in Poland (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Komia and the 3G Wireless Phone Auction in Poland (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Komia and the 3G Wireless Phone Auction in Poland (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Poland Komia needs to make to build a sustainable competitive advantage.