Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Strategy & Execution
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market
Supplement to case IN1300. mfish is a case about global partnerships which target the bottom of the pyramid. This case focuses on mobile penetration and using a local partner to gain access to consumers, however this is not specific to mobile or fishing and can be applied across industries. One of Tone's main successes here was focusing on their core competencies, mobile app development, and using key partnerships to fill in their knowledge and competency gaps. Tone/mfish were able to monetize a solution, despite targeting this very low income sector by making a product that greatly increased the livelihood of it's consumers, which customers were willing to pay for. This case challenges students to think creatively about solving a problem in a low cost way, while also maintaining a customer centric focus. If the product doesn't solve problems for consumers, then there won't be high demand for it, so keeping a customer centric focus is key. In addition, a low cost solution is important when targeting this segment since their willingness to pay might be low on an absolute scale given their low level of income.
Swot Analysis of "Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market" written by Philip Parker, Katelyn Atherton includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Mfish Low facing as an external strategic factors. Some of the topics covered in Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market case study are - Strategic Management Strategies, Emerging markets, Joint ventures, Marketing, Technology and Strategy & Execution.
Some of the macro environment factors that can be used to understand the Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, central banks are concerned over increasing inflation, customer relationship management is fast transforming because of increasing concerns over data privacy, cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, technology disruption, there is backlash against globalization,
increasing energy prices, challanges to central banks by blockchain based private currencies, etc
Introduction to SWOT Analysis of Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Mfish Low, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Mfish Low operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market can be done for the following purposes –
1. Strategic planning using facts provided in Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market case study
2. Improving business portfolio management of Mfish Low
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Mfish Low
Strengths Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Mfish Low in Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market Harvard Business Review case study are -
Innovation driven organization
– Mfish Low is one of the most innovative firm in sector. Manager in Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Effective Research and Development (R&D)
– Mfish Low has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Low bargaining power of suppliers
– Suppliers of Mfish Low in the sector have low bargaining power. Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Mfish Low to manage not only supply disruptions but also source products at highly competitive prices.
Ability to lead change in Strategy & Execution field
– Mfish Low is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Mfish Low in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Ability to recruit top talent
– Mfish Low is one of the leading recruiters in the industry. Managers in the Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Training and development
– Mfish Low has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Analytics focus
– Mfish Low is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Philip Parker, Katelyn Atherton can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
High brand equity
– Mfish Low has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Mfish Low to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Superior customer experience
– The customer experience strategy of Mfish Low in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Strong track record of project management
– Mfish Low is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Highly skilled collaborators
– Mfish Low has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Cross disciplinary teams
– Horizontal connected teams at the Mfish Low are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Weaknesses Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market are -
No frontier risks strategy
– After analyzing the HBR case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Lack of clear differentiation of Mfish Low products
– To increase the profitability and margins on the products, Mfish Low needs to provide more differentiated products than what it is currently offering in the marketplace.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market, is just above the industry average. Mfish Low needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Workers concerns about automation
– As automation is fast increasing in the segment, Mfish Low needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Mfish Low has relatively successful track record of launching new products.
Products dominated business model
– Even though Mfish Low has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market should strive to include more intangible value offerings along with its core products and services.
High operating costs
– Compare to the competitors, firm in the HBR case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Mfish Low 's lucrative customers.
High bargaining power of channel partners
– Because of the regulatory requirements, Philip Parker, Katelyn Atherton suggests that, Mfish Low is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Skills based hiring
– The stress on hiring functional specialists at Mfish Low has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Interest costs
– Compare to the competition, Mfish Low has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Aligning sales with marketing
– It come across in the case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market can leverage the sales team experience to cultivate customer relationships as Mfish Low is planning to shift buying processes online.
Opportunities Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market are -
Lowering marketing communication costs
– 5G expansion will open new opportunities for Mfish Low in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Mfish Low is facing challenges because of the dominance of functional experts in the organization. Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Mfish Low can use these opportunities to build new business models that can help the communities that Mfish Low operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.
Creating value in data economy
– The success of analytics program of Mfish Low has opened avenues for new revenue streams for the organization in the industry. This can help Mfish Low to build a more holistic ecosystem as suggested in the Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market case study. Mfish Low can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Manufacturing automation
– Mfish Low can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Mfish Low to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Mfish Low in the consumer business. Now Mfish Low can target international markets with far fewer capital restrictions requirements than the existing system.
Developing new processes and practices
– Mfish Low can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Leveraging digital technologies
– Mfish Low can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Better consumer reach
– The expansion of the 5G network will help Mfish Low to increase its market reach. Mfish Low will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Loyalty marketing
– Mfish Low has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Mfish Low can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Mfish Low can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Threats Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market are -
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Mfish Low can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market .
Increasing wage structure of Mfish Low
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Mfish Low.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Technology acceleration in Forth Industrial Revolution
– Mfish Low has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Mfish Low needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Mfish Low in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
High dependence on third party suppliers
– Mfish Low high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Mfish Low in the Strategy & Execution sector and impact the bottomline of the organization.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Mfish Low.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Mfish Low needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.
Shortening product life cycle
– it is one of the major threat that Mfish Low is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Easy access to finance
– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Mfish Low can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market, Mfish Low may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .
Weighted SWOT Analysis of Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Mfish Low needs to make to build a sustainable competitive advantage.
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You can download Excel Template of Case Study Solution & Analysis of Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia's Mobile Market