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Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc.


Supplement case for INS901.

Authors :: James Costantini

Topics :: Strategy & Execution

Tags :: Innovation, Marketing, Supply chain, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc." written by James Costantini includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Ins901 Kirana facing as an external strategic factors. Some of the topics covered in Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. case study are - Strategic Management Strategies, Innovation, Marketing, Supply chain and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. casestudy better are - – talent flight as more people leaving formal jobs, central banks are concerned over increasing inflation, wage bills are increasing, technology disruption, increasing inequality as vast percentage of new income is going to the top 1%, increasing energy prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, challanges to central banks by blockchain based private currencies, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc.


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Ins901 Kirana, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Ins901 Kirana operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. can be done for the following purposes –
1. Strategic planning using facts provided in Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. case study
2. Improving business portfolio management of Ins901 Kirana
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Ins901 Kirana




Strengths Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Ins901 Kirana in Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. Harvard Business Review case study are -

Strong track record of project management

– Ins901 Kirana is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to recruit top talent

– Ins901 Kirana is one of the leading recruiters in the industry. Managers in the Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

High switching costs

– The high switching costs that Ins901 Kirana has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Operational resilience

– The operational resilience strategy in the Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Ins901 Kirana has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Ins901 Kirana has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Ins901 Kirana has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Strategy & Execution field

– Ins901 Kirana is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Ins901 Kirana in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Training and development

– Ins901 Kirana has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Ins901 Kirana has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Ins901 Kirana to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Ins901 Kirana is one of the most innovative firm in sector. Manager in Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Low bargaining power of suppliers

– Suppliers of Ins901 Kirana in the sector have low bargaining power. Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Ins901 Kirana to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Ins901 Kirana is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by James Costantini can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.






Weaknesses Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. are -

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc., is just above the industry average. Ins901 Kirana needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Increasing silos among functional specialists

– The organizational structure of Ins901 Kirana is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Ins901 Kirana needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Ins901 Kirana to focus more on services rather than just following the product oriented approach.

High bargaining power of channel partners

– Because of the regulatory requirements, James Costantini suggests that, Ins901 Kirana is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Skills based hiring

– The stress on hiring functional specialists at Ins901 Kirana has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Aligning sales with marketing

– It come across in the case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. can leverage the sales team experience to cultivate customer relationships as Ins901 Kirana is planning to shift buying processes online.

Capital Spending Reduction

– Even during the low interest decade, Ins901 Kirana has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Interest costs

– Compare to the competition, Ins901 Kirana has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Need for greater diversity

– Ins901 Kirana has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Slow decision making process

– As mentioned earlier in the report, Ins901 Kirana has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Ins901 Kirana even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc., in the dynamic environment Ins901 Kirana has struggled to respond to the nimble upstart competition. Ins901 Kirana has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc., it seems that the employees of Ins901 Kirana don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Opportunities Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. are -

Learning at scale

– Online learning technologies has now opened space for Ins901 Kirana to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Loyalty marketing

– Ins901 Kirana has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Ins901 Kirana can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc., to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Ins901 Kirana is facing challenges because of the dominance of functional experts in the organization. Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Ins901 Kirana can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Using analytics as competitive advantage

– Ins901 Kirana has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Ins901 Kirana to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Ins901 Kirana to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Ins901 Kirana to hire the very best people irrespective of their geographical location.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Ins901 Kirana can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Manufacturing automation

– Ins901 Kirana can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Creating value in data economy

– The success of analytics program of Ins901 Kirana has opened avenues for new revenue streams for the organization in the industry. This can help Ins901 Kirana to build a more holistic ecosystem as suggested in the Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. case study. Ins901 Kirana can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Ins901 Kirana to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Buying journey improvements

– Ins901 Kirana can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Ins901 Kirana in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.




Threats Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. are -

Environmental challenges

– Ins901 Kirana needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Ins901 Kirana can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Ins901 Kirana in the Strategy & Execution sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Ins901 Kirana can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Ins901 Kirana will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High dependence on third party suppliers

– Ins901 Kirana high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Ins901 Kirana has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Ins901 Kirana needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Consumer confidence and its impact on Ins901 Kirana demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Increasing wage structure of Ins901 Kirana

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Ins901 Kirana.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Ins901 Kirana in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Ins901 Kirana needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc., Ins901 Kirana may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Shortening product life cycle

– it is one of the major threat that Ins901 Kirana is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.




Weighted SWOT Analysis of Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Development of Food Retailing in India (B): Consumer's Choice of Food Retailer: Hypermarkets, Supermarkets, Kirana, Markets, etc. is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Ins901 Kirana needs to make to build a sustainable competitive advantage.



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