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GCS Consulting: Should Corporate or Personal Interests Come First? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of GCS Consulting: Should Corporate or Personal Interests Come First?


In recent years, the critical function of expanding GCS Consulting's information technology consulting business had lost priority as the managing director of the firm was increasingly preoccupied with World Bank engagements as an IT consultant. He was aware of the immense potential in new areas of consulting and changing business models. However, he was also conscious of the investment of time, effort and finances that would be required on his part to strengthen GCS's marketing activities and build up a team of professionals well versed in newly emerging consulting areas such as social media, mobile, analytics and cloud computing. Should he promote GCS or move ahead as an individual IT consultant? Surinder Batra is affiliated with Institute of Management Technology. Sandeep Puri is affiliated with Institute of Management Technology, Ghaziabad.

Authors :: Surinder Batra, Sandeep Puri

Topics :: Strategy & Execution

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "GCS Consulting: Should Corporate or Personal Interests Come First?" written by Surinder Batra, Sandeep Puri includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Gcs Consulting facing as an external strategic factors. Some of the topics covered in GCS Consulting: Should Corporate or Personal Interests Come First? case study are - Strategic Management Strategies, and Strategy & Execution.


Some of the macro environment factors that can be used to understand the GCS Consulting: Should Corporate or Personal Interests Come First? casestudy better are - – wage bills are increasing, geopolitical disruptions, increasing household debt because of falling income levels, there is backlash against globalization, banking and financial system is disrupted by Bitcoin and other crypto currencies, there is increasing trade war between United States & China, cloud computing is disrupting traditional business models, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of GCS Consulting: Should Corporate or Personal Interests Come First?


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in GCS Consulting: Should Corporate or Personal Interests Come First? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Gcs Consulting, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Gcs Consulting operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of GCS Consulting: Should Corporate or Personal Interests Come First? can be done for the following purposes –
1. Strategic planning using facts provided in GCS Consulting: Should Corporate or Personal Interests Come First? case study
2. Improving business portfolio management of Gcs Consulting
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Gcs Consulting




Strengths GCS Consulting: Should Corporate or Personal Interests Come First? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Gcs Consulting in GCS Consulting: Should Corporate or Personal Interests Come First? Harvard Business Review case study are -

Innovation driven organization

– Gcs Consulting is one of the most innovative firm in sector. Manager in GCS Consulting: Should Corporate or Personal Interests Come First? Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

High brand equity

– Gcs Consulting has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Gcs Consulting to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– Gcs Consulting has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study GCS Consulting: Should Corporate or Personal Interests Come First? - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Superior customer experience

– The customer experience strategy of Gcs Consulting in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Highly skilled collaborators

– Gcs Consulting has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in GCS Consulting: Should Corporate or Personal Interests Come First? HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Strategy & Execution field

– Gcs Consulting is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Gcs Consulting in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Strategy & Execution industry

– GCS Consulting: Should Corporate or Personal Interests Come First? firm has clearly differentiated products in the market place. This has enabled Gcs Consulting to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Gcs Consulting to invest into research and development (R&D) and innovation.

Low bargaining power of suppliers

– Suppliers of Gcs Consulting in the sector have low bargaining power. GCS Consulting: Should Corporate or Personal Interests Come First? has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Gcs Consulting to manage not only supply disruptions but also source products at highly competitive prices.

Analytics focus

– Gcs Consulting is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Surinder Batra, Sandeep Puri can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– Gcs Consulting is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to recruit top talent

– Gcs Consulting is one of the leading recruiters in the industry. Managers in the GCS Consulting: Should Corporate or Personal Interests Come First? are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Organizational Resilience of Gcs Consulting

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Gcs Consulting does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses GCS Consulting: Should Corporate or Personal Interests Come First? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of GCS Consulting: Should Corporate or Personal Interests Come First? are -

Increasing silos among functional specialists

– The organizational structure of Gcs Consulting is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Gcs Consulting needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Gcs Consulting to focus more on services rather than just following the product oriented approach.

Skills based hiring

– The stress on hiring functional specialists at Gcs Consulting has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As GCS Consulting: Should Corporate or Personal Interests Come First? HBR case study mentions - Gcs Consulting takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study GCS Consulting: Should Corporate or Personal Interests Come First?, it seems that the employees of Gcs Consulting don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Workers concerns about automation

– As automation is fast increasing in the segment, Gcs Consulting needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study GCS Consulting: Should Corporate or Personal Interests Come First?, in the dynamic environment Gcs Consulting has struggled to respond to the nimble upstart competition. Gcs Consulting has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Need for greater diversity

– Gcs Consulting has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Interest costs

– Compare to the competition, Gcs Consulting has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Low market penetration in new markets

– Outside its home market of Gcs Consulting, firm in the HBR case study GCS Consulting: Should Corporate or Personal Interests Come First? needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Capital Spending Reduction

– Even during the low interest decade, Gcs Consulting has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Slow decision making process

– As mentioned earlier in the report, Gcs Consulting has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Gcs Consulting even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities GCS Consulting: Should Corporate or Personal Interests Come First? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study GCS Consulting: Should Corporate or Personal Interests Come First? are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Gcs Consulting can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Low interest rates

– Even though inflation is raising its head in most developed economies, Gcs Consulting can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– Gcs Consulting has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Gcs Consulting can use these opportunities to build new business models that can help the communities that Gcs Consulting operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Gcs Consulting in the consumer business. Now Gcs Consulting can target international markets with far fewer capital restrictions requirements than the existing system.

Leveraging digital technologies

– Gcs Consulting can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Buying journey improvements

– Gcs Consulting can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. GCS Consulting: Should Corporate or Personal Interests Come First? suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Better consumer reach

– The expansion of the 5G network will help Gcs Consulting to increase its market reach. Gcs Consulting will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Gcs Consulting can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Manufacturing automation

– Gcs Consulting can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Building a culture of innovation

– managers at Gcs Consulting can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Gcs Consulting is facing challenges because of the dominance of functional experts in the organization. GCS Consulting: Should Corporate or Personal Interests Come First? case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Gcs Consulting can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.




Threats GCS Consulting: Should Corporate or Personal Interests Come First? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study GCS Consulting: Should Corporate or Personal Interests Come First? are -

Stagnating economy with rate increase

– Gcs Consulting can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

High dependence on third party suppliers

– Gcs Consulting high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Gcs Consulting has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Gcs Consulting needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Gcs Consulting in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Gcs Consulting needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Gcs Consulting can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Consumer confidence and its impact on Gcs Consulting demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Regulatory challenges

– Gcs Consulting needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Gcs Consulting needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Gcs Consulting.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study GCS Consulting: Should Corporate or Personal Interests Come First?, Gcs Consulting may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Gcs Consulting will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing wage structure of Gcs Consulting

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Gcs Consulting.




Weighted SWOT Analysis of GCS Consulting: Should Corporate or Personal Interests Come First? Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study GCS Consulting: Should Corporate or Personal Interests Come First? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study GCS Consulting: Should Corporate or Personal Interests Come First? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study GCS Consulting: Should Corporate or Personal Interests Come First? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of GCS Consulting: Should Corporate or Personal Interests Come First? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Gcs Consulting needs to make to build a sustainable competitive advantage.



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