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Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond


This note describes the mobile telecommunications industry in 2012, and how the various participants were positioned for the future. This was a period of rapid change, as some competitors were rapidly growing, while others were undergoing equally rapid descent. The note focuses on ecosystems that evolved around competing operating systems and microprocessors, and highlights developments in each industry layer-software, hardware, handsets, and network operations-as well as strategic issues related to intellectual property.

Authors :: Robert A. Burgelman, Christopher Nguyen

Topics :: Strategy & Execution

Tags :: Competitive strategy, Technology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond" written by Robert A. Burgelman, Christopher Nguyen includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Telecommunications Rapid facing as an external strategic factors. Some of the topics covered in Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond case study are - Strategic Management Strategies, Competitive strategy, Technology and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond casestudy better are - – talent flight as more people leaving formal jobs, there is increasing trade war between United States & China, increasing inequality as vast percentage of new income is going to the top 1%, geopolitical disruptions, challanges to central banks by blockchain based private currencies, competitive advantages are harder to sustain because of technology dispersion, digital marketing is dominated by two big players Facebook and Google, increasing transportation and logistics costs, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Telecommunications Rapid, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Telecommunications Rapid operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond can be done for the following purposes –
1. Strategic planning using facts provided in Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond case study
2. Improving business portfolio management of Telecommunications Rapid
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Telecommunications Rapid




Strengths Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Telecommunications Rapid in Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond Harvard Business Review case study are -

High switching costs

– The high switching costs that Telecommunications Rapid has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Highly skilled collaborators

– Telecommunications Rapid has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Operational resilience

– The operational resilience strategy in the Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Low bargaining power of suppliers

– Suppliers of Telecommunications Rapid in the sector have low bargaining power. Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Telecommunications Rapid to manage not only supply disruptions but also source products at highly competitive prices.

Learning organization

- Telecommunications Rapid is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Telecommunications Rapid is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Diverse revenue streams

– Telecommunications Rapid is present in almost all the verticals within the industry. This has provided firm in Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Organizational Resilience of Telecommunications Rapid

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Telecommunications Rapid does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Telecommunications Rapid is one of the leading recruiters in the industry. Managers in the Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Sustainable margins compare to other players in Strategy & Execution industry

– Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond firm has clearly differentiated products in the market place. This has enabled Telecommunications Rapid to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Telecommunications Rapid to invest into research and development (R&D) and innovation.

Cross disciplinary teams

– Horizontal connected teams at the Telecommunications Rapid are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Effective Research and Development (R&D)

– Telecommunications Rapid has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Innovation driven organization

– Telecommunications Rapid is one of the most innovative firm in sector. Manager in Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.






Weaknesses Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond are -

Capital Spending Reduction

– Even during the low interest decade, Telecommunications Rapid has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Interest costs

– Compare to the competition, Telecommunications Rapid has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Aligning sales with marketing

– It come across in the case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond can leverage the sales team experience to cultivate customer relationships as Telecommunications Rapid is planning to shift buying processes online.

High operating costs

– Compare to the competitors, firm in the HBR case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Telecommunications Rapid 's lucrative customers.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond, is just above the industry average. Telecommunications Rapid needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

No frontier risks strategy

– After analyzing the HBR case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Workers concerns about automation

– As automation is fast increasing in the segment, Telecommunications Rapid needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Products dominated business model

– Even though Telecommunications Rapid has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond should strive to include more intangible value offerings along with its core products and services.

High bargaining power of channel partners

– Because of the regulatory requirements, Robert A. Burgelman, Christopher Nguyen suggests that, Telecommunications Rapid is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Lack of clear differentiation of Telecommunications Rapid products

– To increase the profitability and margins on the products, Telecommunications Rapid needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow decision making process

– As mentioned earlier in the report, Telecommunications Rapid has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Telecommunications Rapid even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Telecommunications Rapid can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Telecommunications Rapid can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Developing new processes and practices

– Telecommunications Rapid can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Telecommunications Rapid can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Telecommunications Rapid in the consumer business. Now Telecommunications Rapid can target international markets with far fewer capital restrictions requirements than the existing system.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Telecommunications Rapid can use these opportunities to build new business models that can help the communities that Telecommunications Rapid operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Building a culture of innovation

– managers at Telecommunications Rapid can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Telecommunications Rapid to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Telecommunications Rapid to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Telecommunications Rapid to hire the very best people irrespective of their geographical location.

Loyalty marketing

– Telecommunications Rapid has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Telecommunications Rapid is facing challenges because of the dominance of functional experts in the organization. Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Learning at scale

– Online learning technologies has now opened space for Telecommunications Rapid to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, Telecommunications Rapid can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.




Threats Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Telecommunications Rapid in the Strategy & Execution sector and impact the bottomline of the organization.

Consumer confidence and its impact on Telecommunications Rapid demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Technology acceleration in Forth Industrial Revolution

– Telecommunications Rapid has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Telecommunications Rapid needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Environmental challenges

– Telecommunications Rapid needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Telecommunications Rapid can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Telecommunications Rapid in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Shortening product life cycle

– it is one of the major threat that Telecommunications Rapid is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Telecommunications Rapid can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Telecommunications Rapid with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Telecommunications Rapid needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Regulatory challenges

– Telecommunications Rapid needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Stagnating economy with rate increase

– Telecommunications Rapid can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Evolving Competitive Dynamics of the Mobile Telecommunications Industry in 2012 and Beyond is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Telecommunications Rapid needs to make to build a sustainable competitive advantage.



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