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Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1)


This case follows UV4253, which is designed to allow two integration teams, each representing one of two very different companies, to construct a joint post-acquisition-integration plan. Some of the issues addressed by UV4253 included (1) organization of Schuler, (2) staffing of management positions, (3) joint-distribution channels, (4) resolution of culture conflicts, (5) focus of strategic and operational decisions, and (6) performance metrics for assessing the success of the acquisition. The confidential background about one of the companies is provided in this case for one of the teams.

Authors :: Dan Watson, William G. Bowen

Topics :: Strategy & Execution

Tags :: Cross-cultural management, Mergers & acquisitions, Organizational structure, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1)" written by Dan Watson, William G. Bowen includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Uv4253 Schuler facing as an external strategic factors. Some of the topics covered in Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) case study are - Strategic Management Strategies, Cross-cultural management, Mergers & acquisitions, Organizational structure and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, technology disruption, supply chains are disrupted by pandemic , geopolitical disruptions, customer relationship management is fast transforming because of increasing concerns over data privacy, there is backlash against globalization, increasing household debt because of falling income levels, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, etc



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Introduction to SWOT Analysis of Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Uv4253 Schuler, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Uv4253 Schuler operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) can be done for the following purposes –
1. Strategic planning using facts provided in Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) case study
2. Improving business portfolio management of Uv4253 Schuler
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Uv4253 Schuler




Strengths Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Uv4253 Schuler in Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) Harvard Business Review case study are -

Strong track record of project management

– Uv4253 Schuler is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Diverse revenue streams

– Uv4253 Schuler is present in almost all the verticals within the industry. This has provided firm in Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Uv4253 Schuler is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Uv4253 Schuler is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Training and development

– Uv4253 Schuler has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Sustainable margins compare to other players in Strategy & Execution industry

– Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) firm has clearly differentiated products in the market place. This has enabled Uv4253 Schuler to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Uv4253 Schuler to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– Uv4253 Schuler has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Cross disciplinary teams

– Horizontal connected teams at the Uv4253 Schuler are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Uv4253 Schuler digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Uv4253 Schuler has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Organizational Resilience of Uv4253 Schuler

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Uv4253 Schuler does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Successful track record of launching new products

– Uv4253 Schuler has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Uv4253 Schuler has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Uv4253 Schuler is one of the most innovative firm in sector. Manager in Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Ability to recruit top talent

– Uv4253 Schuler is one of the leading recruiters in the industry. Managers in the Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) are -

No frontier risks strategy

– After analyzing the HBR case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1), it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Aligning sales with marketing

– It come across in the case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) can leverage the sales team experience to cultivate customer relationships as Uv4253 Schuler is planning to shift buying processes online.

Slow to strategic competitive environment developments

– As Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) HBR case study mentions - Uv4253 Schuler takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Capital Spending Reduction

– Even during the low interest decade, Uv4253 Schuler has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High operating costs

– Compare to the competitors, firm in the HBR case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Uv4253 Schuler 's lucrative customers.

Interest costs

– Compare to the competition, Uv4253 Schuler has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Uv4253 Schuler is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Uv4253 Schuler has relatively successful track record of launching new products.

Need for greater diversity

– Uv4253 Schuler has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Workers concerns about automation

– As automation is fast increasing in the segment, Uv4253 Schuler needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1), is just above the industry average. Uv4253 Schuler needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) are -

Redefining models of collaboration and team work

– As explained in the weaknesses section, Uv4253 Schuler is facing challenges because of the dominance of functional experts in the organization. Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Uv4253 Schuler can use these opportunities to build new business models that can help the communities that Uv4253 Schuler operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Uv4253 Schuler to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Uv4253 Schuler to hire the very best people irrespective of their geographical location.

Creating value in data economy

– The success of analytics program of Uv4253 Schuler has opened avenues for new revenue streams for the organization in the industry. This can help Uv4253 Schuler to build a more holistic ecosystem as suggested in the Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) case study. Uv4253 Schuler can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Uv4253 Schuler to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Uv4253 Schuler can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Uv4253 Schuler to increase its market reach. Uv4253 Schuler will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Manufacturing automation

– Uv4253 Schuler can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Uv4253 Schuler can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Learning at scale

– Online learning technologies has now opened space for Uv4253 Schuler to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Low interest rates

– Even though inflation is raising its head in most developed economies, Uv4253 Schuler can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Developing new processes and practices

– Uv4253 Schuler can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Using analytics as competitive advantage

– Uv4253 Schuler has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Uv4253 Schuler to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.




Threats Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) are -

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Uv4253 Schuler

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Uv4253 Schuler.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Uv4253 Schuler can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Consumer confidence and its impact on Uv4253 Schuler demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Environmental challenges

– Uv4253 Schuler needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Uv4253 Schuler can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Uv4253 Schuler.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Uv4253 Schuler business can come under increasing regulations regarding data privacy, data security, etc.

Technology acceleration in Forth Industrial Revolution

– Uv4253 Schuler has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Uv4253 Schuler needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Uv4253 Schuler needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Uv4253 Schuler can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) .

High dependence on third party suppliers

– Uv4253 Schuler high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Uv4253 Schuler needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Uv4253 Schuler in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.




Weighted SWOT Analysis of Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Uv4253 Schuler needs to make to build a sustainable competitive advantage.



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