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Leadership Forum: Globalization Lessons from the C-Suite SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Leadership Forum: Globalization Lessons from the C-Suite


Three current and former C-suite executives of thriving global companies (Magna International, Research in Motion and Manulife Financial) discuss the challenges faced by their companies in establishing global operations and key lessons learned. They also discuss current opportunities, and look to what lies around the corner for companies seeking to expand beyond their national boundaries. In the end, they agree that the biggest risk of globalization is simple: not doing it.

Authors :: Don Walker, Don Morrison, Donald Guloien, Karen Christensen

Topics :: Strategy & Execution

Tags :: Leadership, Strategy, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Leadership Forum: Globalization Lessons from the C-Suite" written by Don Walker, Don Morrison, Donald Guloien, Karen Christensen includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Suite Globalization facing as an external strategic factors. Some of the topics covered in Leadership Forum: Globalization Lessons from the C-Suite case study are - Strategic Management Strategies, Leadership, Strategy and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Leadership Forum: Globalization Lessons from the C-Suite casestudy better are - – increasing commodity prices, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, technology disruption, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, increasing household debt because of falling income levels, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Leadership Forum: Globalization Lessons from the C-Suite


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Leadership Forum: Globalization Lessons from the C-Suite case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Suite Globalization, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Suite Globalization operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Leadership Forum: Globalization Lessons from the C-Suite can be done for the following purposes –
1. Strategic planning using facts provided in Leadership Forum: Globalization Lessons from the C-Suite case study
2. Improving business portfolio management of Suite Globalization
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Suite Globalization




Strengths Leadership Forum: Globalization Lessons from the C-Suite | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Suite Globalization in Leadership Forum: Globalization Lessons from the C-Suite Harvard Business Review case study are -

Low bargaining power of suppliers

– Suppliers of Suite Globalization in the sector have low bargaining power. Leadership Forum: Globalization Lessons from the C-Suite has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Suite Globalization to manage not only supply disruptions but also source products at highly competitive prices.

Ability to recruit top talent

– Suite Globalization is one of the leading recruiters in the industry. Managers in the Leadership Forum: Globalization Lessons from the C-Suite are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Highly skilled collaborators

– Suite Globalization has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Leadership Forum: Globalization Lessons from the C-Suite HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Cross disciplinary teams

– Horizontal connected teams at the Suite Globalization are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Effective Research and Development (R&D)

– Suite Globalization has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Leadership Forum: Globalization Lessons from the C-Suite - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Suite Globalization digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Suite Globalization has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Suite Globalization has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Suite Globalization to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Innovation driven organization

– Suite Globalization is one of the most innovative firm in sector. Manager in Leadership Forum: Globalization Lessons from the C-Suite Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Superior customer experience

– The customer experience strategy of Suite Globalization in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the Leadership Forum: Globalization Lessons from the C-Suite Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Strong track record of project management

– Suite Globalization is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Ability to lead change in Strategy & Execution field

– Suite Globalization is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Suite Globalization in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.






Weaknesses Leadership Forum: Globalization Lessons from the C-Suite | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Leadership Forum: Globalization Lessons from the C-Suite are -

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Leadership Forum: Globalization Lessons from the C-Suite HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Suite Globalization has relatively successful track record of launching new products.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Suite Globalization is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Leadership Forum: Globalization Lessons from the C-Suite can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Skills based hiring

– The stress on hiring functional specialists at Suite Globalization has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Need for greater diversity

– Suite Globalization has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Workers concerns about automation

– As automation is fast increasing in the segment, Suite Globalization needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Leadership Forum: Globalization Lessons from the C-Suite, in the dynamic environment Suite Globalization has struggled to respond to the nimble upstart competition. Suite Globalization has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Leadership Forum: Globalization Lessons from the C-Suite, it seems that the employees of Suite Globalization don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High bargaining power of channel partners

– Because of the regulatory requirements, Don Walker, Don Morrison, Donald Guloien, Karen Christensen suggests that, Suite Globalization is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Suite Globalization supply chain. Even after few cautionary changes mentioned in the HBR case study - Leadership Forum: Globalization Lessons from the C-Suite, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Suite Globalization vulnerable to further global disruptions in South East Asia.

Increasing silos among functional specialists

– The organizational structure of Suite Globalization is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Suite Globalization needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Suite Globalization to focus more on services rather than just following the product oriented approach.

High cash cycle compare to competitors

Suite Globalization has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Opportunities Leadership Forum: Globalization Lessons from the C-Suite | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Leadership Forum: Globalization Lessons from the C-Suite are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Suite Globalization can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Buying journey improvements

– Suite Globalization can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Leadership Forum: Globalization Lessons from the C-Suite suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Learning at scale

– Online learning technologies has now opened space for Suite Globalization to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Suite Globalization can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Loyalty marketing

– Suite Globalization has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Better consumer reach

– The expansion of the 5G network will help Suite Globalization to increase its market reach. Suite Globalization will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Suite Globalization can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Suite Globalization can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Suite Globalization can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Leadership Forum: Globalization Lessons from the C-Suite, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Low interest rates

– Even though inflation is raising its head in most developed economies, Suite Globalization can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Suite Globalization can use these opportunities to build new business models that can help the communities that Suite Globalization operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Using analytics as competitive advantage

– Suite Globalization has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Leadership Forum: Globalization Lessons from the C-Suite - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Suite Globalization to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Building a culture of innovation

– managers at Suite Globalization can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.




Threats Leadership Forum: Globalization Lessons from the C-Suite External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Leadership Forum: Globalization Lessons from the C-Suite are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Environmental challenges

– Suite Globalization needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Suite Globalization can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Suite Globalization in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Suite Globalization can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Leadership Forum: Globalization Lessons from the C-Suite .

Shortening product life cycle

– it is one of the major threat that Suite Globalization is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Leadership Forum: Globalization Lessons from the C-Suite, Suite Globalization may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Suite Globalization with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Consumer confidence and its impact on Suite Globalization demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Suite Globalization can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

High dependence on third party suppliers

– Suite Globalization high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Regulatory challenges

– Suite Globalization needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Suite Globalization.

Increasing wage structure of Suite Globalization

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Suite Globalization.




Weighted SWOT Analysis of Leadership Forum: Globalization Lessons from the C-Suite Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Leadership Forum: Globalization Lessons from the C-Suite needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Leadership Forum: Globalization Lessons from the C-Suite is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Leadership Forum: Globalization Lessons from the C-Suite is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Leadership Forum: Globalization Lessons from the C-Suite is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Suite Globalization needs to make to build a sustainable competitive advantage.



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