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Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply


By 2013, Sobey's Inc., one of Canada`s largest food retailers, had initiated a number of programs in order to reduce its environmental footprint and to try to meet the public's expectations that business would address such sustainability issues as waste management, genetically modified products and food safety. At the top of Sobey's agenda was to develop a sustainable seafood strategy. While data collection, metric selection, employee incentives and customer education were important parts of this emerging strategy, a central decision was what products to choose to sell or not to sell. Certain major competitors had announced that they would sell only "certified sustainable" seafood, an approach strongly advocated by well-known environmental organizations. Sobey's, on the other hand, decided that to abandon uncertified seafood would not only hamper its bottom line but also would eliminate its ability to push the very fisheries that needed more guidance towards better practices. Yet, to continue to sell "red zone" seafood was very controversial and could jeopardize Sobey's standing as a leader in sustainable practices - an outcome that could have serious negative consequences in the marketplace. In this context, the vice-president of sustainability had to implement a sustainable seafood strategy by year's end. Author Anthony Goerzen is affiliated with Queen's University.

Authors :: Anthony Goerzen

Topics :: Strategy & Execution

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply" written by Anthony Goerzen includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Sobey's Seafood facing as an external strategic factors. Some of the topics covered in Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply case study are - Strategic Management Strategies, and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply casestudy better are - – increasing transportation and logistics costs, cloud computing is disrupting traditional business models, there is backlash against globalization, challanges to central banks by blockchain based private currencies, customer relationship management is fast transforming because of increasing concerns over data privacy, digital marketing is dominated by two big players Facebook and Google, central banks are concerned over increasing inflation, banking and financial system is disrupted by Bitcoin and other crypto currencies, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Sobey's Seafood, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Sobey's Seafood operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply can be done for the following purposes –
1. Strategic planning using facts provided in Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply case study
2. Improving business portfolio management of Sobey's Seafood
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Sobey's Seafood




Strengths Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Sobey's Seafood in Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply Harvard Business Review case study are -

Diverse revenue streams

– Sobey's Seafood is present in almost all the verticals within the industry. This has provided firm in Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Sobey's Seafood is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Sobey's Seafood is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Operational resilience

– The operational resilience strategy in the Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Superior customer experience

– The customer experience strategy of Sobey's Seafood in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Training and development

– Sobey's Seafood has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Sobey's Seafood digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Sobey's Seafood has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Low bargaining power of suppliers

– Suppliers of Sobey's Seafood in the sector have low bargaining power. Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Sobey's Seafood to manage not only supply disruptions but also source products at highly competitive prices.

Cross disciplinary teams

– Horizontal connected teams at the Sobey's Seafood are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to lead change in Strategy & Execution field

– Sobey's Seafood is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Sobey's Seafood in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Highly skilled collaborators

– Sobey's Seafood has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Successful track record of launching new products

– Sobey's Seafood has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Sobey's Seafood has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Ability to recruit top talent

– Sobey's Seafood is one of the leading recruiters in the industry. Managers in the Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.






Weaknesses Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply are -

No frontier risks strategy

– After analyzing the HBR case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

High bargaining power of channel partners

– Because of the regulatory requirements, Anthony Goerzen suggests that, Sobey's Seafood is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Skills based hiring

– The stress on hiring functional specialists at Sobey's Seafood has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High cash cycle compare to competitors

Sobey's Seafood has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Sobey's Seafood is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Sobey's Seafood has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Increasing silos among functional specialists

– The organizational structure of Sobey's Seafood is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Sobey's Seafood needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Sobey's Seafood to focus more on services rather than just following the product oriented approach.

Slow to strategic competitive environment developments

– As Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply HBR case study mentions - Sobey's Seafood takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Products dominated business model

– Even though Sobey's Seafood has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply should strive to include more intangible value offerings along with its core products and services.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply, in the dynamic environment Sobey's Seafood has struggled to respond to the nimble upstart competition. Sobey's Seafood has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Need for greater diversity

– Sobey's Seafood has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.




Opportunities Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply are -

Lowering marketing communication costs

– 5G expansion will open new opportunities for Sobey's Seafood in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Sobey's Seafood can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Sobey's Seafood can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Sobey's Seafood can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Developing new processes and practices

– Sobey's Seafood can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at Sobey's Seafood can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Sobey's Seafood to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Sobey's Seafood to hire the very best people irrespective of their geographical location.

Creating value in data economy

– The success of analytics program of Sobey's Seafood has opened avenues for new revenue streams for the organization in the industry. This can help Sobey's Seafood to build a more holistic ecosystem as suggested in the Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply case study. Sobey's Seafood can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Better consumer reach

– The expansion of the 5G network will help Sobey's Seafood to increase its market reach. Sobey's Seafood will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Using analytics as competitive advantage

– Sobey's Seafood has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Sobey's Seafood to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Sobey's Seafood in the consumer business. Now Sobey's Seafood can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Sobey's Seafood can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Leveraging digital technologies

– Sobey's Seafood can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Sobey's Seafood is facing challenges because of the dominance of functional experts in the organization. Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.




Threats Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply are -

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Sobey's Seafood with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Sobey's Seafood has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Sobey's Seafood needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply, Sobey's Seafood may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Sobey's Seafood.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Sobey's Seafood business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Sobey's Seafood is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Sobey's Seafood in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Regulatory challenges

– Sobey's Seafood needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Sobey's Seafood can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Stagnating economy with rate increase

– Sobey's Seafood can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Sobey's Seafood in the Strategy & Execution sector and impact the bottomline of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Sobey's Seafood will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.




Weighted SWOT Analysis of Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Sobey's Seafood needs to make to build a sustainable competitive advantage.



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