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Organizational Dimensions of Creativity: Motion Picture Production SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Organizational Dimensions of Creativity: Motion Picture Production


Internal or contractual production of highly creative products requires managers to assess both unobservable effort and uncertain output, leading to lack of cost control. Similarly, in procuring creative products in the marketplace, managers face the unavoidable winner's curse risk. Since this risk is, to a large extent, independent of the creative nature of the product, the higher the creative content, the higher the relative hazards associated with internal or contractual production. Thus, internal/contractual production of creative goods will tend to be less prevalent the higher the creative content associated with its production. The evolution of the U.S. film industry in the mid-20th century provides examples and implications for managing highly creative activities and ventures.

Authors :: Richard Gil, Pablo T. Spiller

Topics :: Strategy & Execution

Tags :: Innovation, Risk management, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Organizational Dimensions of Creativity: Motion Picture Production" written by Richard Gil, Pablo T. Spiller includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Creative Contractual facing as an external strategic factors. Some of the topics covered in Organizational Dimensions of Creativity: Motion Picture Production case study are - Strategic Management Strategies, Innovation, Risk management and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Organizational Dimensions of Creativity: Motion Picture Production casestudy better are - – there is increasing trade war between United States & China, there is backlash against globalization, increasing government debt because of Covid-19 spendings, increasing commodity prices, customer relationship management is fast transforming because of increasing concerns over data privacy, challanges to central banks by blockchain based private currencies, digital marketing is dominated by two big players Facebook and Google, increasing household debt because of falling income levels, competitive advantages are harder to sustain because of technology dispersion, etc



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Introduction to SWOT Analysis of Organizational Dimensions of Creativity: Motion Picture Production


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Organizational Dimensions of Creativity: Motion Picture Production case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Creative Contractual, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Creative Contractual operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Organizational Dimensions of Creativity: Motion Picture Production can be done for the following purposes –
1. Strategic planning using facts provided in Organizational Dimensions of Creativity: Motion Picture Production case study
2. Improving business portfolio management of Creative Contractual
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Creative Contractual




Strengths Organizational Dimensions of Creativity: Motion Picture Production | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Creative Contractual in Organizational Dimensions of Creativity: Motion Picture Production Harvard Business Review case study are -

Learning organization

- Creative Contractual is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Creative Contractual is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Organizational Dimensions of Creativity: Motion Picture Production Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Analytics focus

– Creative Contractual is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Richard Gil, Pablo T. Spiller can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of Creative Contractual in the sector have low bargaining power. Organizational Dimensions of Creativity: Motion Picture Production has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Creative Contractual to manage not only supply disruptions but also source products at highly competitive prices.

Ability to lead change in Strategy & Execution field

– Creative Contractual is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Creative Contractual in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High switching costs

– The high switching costs that Creative Contractual has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Creative Contractual

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Creative Contractual does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Creative Contractual digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Creative Contractual has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Diverse revenue streams

– Creative Contractual is present in almost all the verticals within the industry. This has provided firm in Organizational Dimensions of Creativity: Motion Picture Production case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High brand equity

– Creative Contractual has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Creative Contractual to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Highly skilled collaborators

– Creative Contractual has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Organizational Dimensions of Creativity: Motion Picture Production HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Innovation driven organization

– Creative Contractual is one of the most innovative firm in sector. Manager in Organizational Dimensions of Creativity: Motion Picture Production Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Superior customer experience

– The customer experience strategy of Creative Contractual in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses Organizational Dimensions of Creativity: Motion Picture Production | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Organizational Dimensions of Creativity: Motion Picture Production are -

High bargaining power of channel partners

– Because of the regulatory requirements, Richard Gil, Pablo T. Spiller suggests that, Creative Contractual is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Lack of clear differentiation of Creative Contractual products

– To increase the profitability and margins on the products, Creative Contractual needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As Organizational Dimensions of Creativity: Motion Picture Production HBR case study mentions - Creative Contractual takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Creative Contractual is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Organizational Dimensions of Creativity: Motion Picture Production can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Slow decision making process

– As mentioned earlier in the report, Creative Contractual has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Creative Contractual even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Aligning sales with marketing

– It come across in the case study Organizational Dimensions of Creativity: Motion Picture Production that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Organizational Dimensions of Creativity: Motion Picture Production can leverage the sales team experience to cultivate customer relationships as Creative Contractual is planning to shift buying processes online.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Organizational Dimensions of Creativity: Motion Picture Production HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Creative Contractual has relatively successful track record of launching new products.

No frontier risks strategy

– After analyzing the HBR case study Organizational Dimensions of Creativity: Motion Picture Production, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Organizational Dimensions of Creativity: Motion Picture Production, is just above the industry average. Creative Contractual needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Increasing silos among functional specialists

– The organizational structure of Creative Contractual is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Creative Contractual needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Creative Contractual to focus more on services rather than just following the product oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Creative Contractual needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.




Opportunities Organizational Dimensions of Creativity: Motion Picture Production | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Organizational Dimensions of Creativity: Motion Picture Production are -

Learning at scale

– Online learning technologies has now opened space for Creative Contractual to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Better consumer reach

– The expansion of the 5G network will help Creative Contractual to increase its market reach. Creative Contractual will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Developing new processes and practices

– Creative Contractual can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Creating value in data economy

– The success of analytics program of Creative Contractual has opened avenues for new revenue streams for the organization in the industry. This can help Creative Contractual to build a more holistic ecosystem as suggested in the Organizational Dimensions of Creativity: Motion Picture Production case study. Creative Contractual can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Creative Contractual in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Creative Contractual in the consumer business. Now Creative Contractual can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Creative Contractual can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Organizational Dimensions of Creativity: Motion Picture Production suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Creative Contractual is facing challenges because of the dominance of functional experts in the organization. Organizational Dimensions of Creativity: Motion Picture Production case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Leveraging digital technologies

– Creative Contractual can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Loyalty marketing

– Creative Contractual has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Creative Contractual can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Organizational Dimensions of Creativity: Motion Picture Production, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Creative Contractual can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Creative Contractual can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Organizational Dimensions of Creativity: Motion Picture Production External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Organizational Dimensions of Creativity: Motion Picture Production are -

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Creative Contractual can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Organizational Dimensions of Creativity: Motion Picture Production, Creative Contractual may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Creative Contractual will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Creative Contractual with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing wage structure of Creative Contractual

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Creative Contractual.

Technology acceleration in Forth Industrial Revolution

– Creative Contractual has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Creative Contractual needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Regulatory challenges

– Creative Contractual needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Creative Contractual can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Organizational Dimensions of Creativity: Motion Picture Production .

Shortening product life cycle

– it is one of the major threat that Creative Contractual is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Environmental challenges

– Creative Contractual needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Creative Contractual can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Creative Contractual in the Strategy & Execution sector and impact the bottomline of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Creative Contractual in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.




Weighted SWOT Analysis of Organizational Dimensions of Creativity: Motion Picture Production Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Organizational Dimensions of Creativity: Motion Picture Production needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Organizational Dimensions of Creativity: Motion Picture Production is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Organizational Dimensions of Creativity: Motion Picture Production is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Organizational Dimensions of Creativity: Motion Picture Production is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Creative Contractual needs to make to build a sustainable competitive advantage.



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