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JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector


The director of a subsidiary campus of a national university is faced with many problems: he is personally overworked as both manager of the new campus and as a lecturer; there are too many part-time lecturers as compared to full-time lecturers on staff, leading to a loss of commitment and morale; a decision has to be made about buying or leasing the newly renovated building in which the campus is located; and, most importantly, all of his decisions are subject to approval by the main administration of the university, which manages the funds allotted by the government and raised through tuitions. Without controlling the campus's own bank account, the director is unable to implement the initiatives he believes will allow the school to grow in a sustainable manner. The issues that arise as a direct result of this arrangement provide an interesting perspective on the difficulties involved in managing a small subsidiary of a large public organization.

Authors :: Nicole R.D. Haggerty, Juma Wagoki, Pamela Odhiambo, Eric Richmond

Topics :: Strategy & Execution

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector" written by Nicole R.D. Haggerty, Juma Wagoki, Pamela Odhiambo, Eric Richmond includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Campus Lecturers facing as an external strategic factors. Some of the topics covered in JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector case study are - Strategic Management Strategies, and Strategy & Execution.


Some of the macro environment factors that can be used to understand the JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector casestudy better are - – increasing inequality as vast percentage of new income is going to the top 1%, increasing commodity prices, supply chains are disrupted by pandemic , technology disruption, there is backlash against globalization, digital marketing is dominated by two big players Facebook and Google, competitive advantages are harder to sustain because of technology dispersion, increasing government debt because of Covid-19 spendings, increasing energy prices, etc



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Introduction to SWOT Analysis of JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Campus Lecturers, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Campus Lecturers operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector can be done for the following purposes –
1. Strategic planning using facts provided in JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector case study
2. Improving business portfolio management of Campus Lecturers
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Campus Lecturers




Strengths JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Campus Lecturers in JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector Harvard Business Review case study are -

Low bargaining power of suppliers

– Suppliers of Campus Lecturers in the sector have low bargaining power. JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Campus Lecturers to manage not only supply disruptions but also source products at highly competitive prices.

Training and development

– Campus Lecturers has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Operational resilience

– The operational resilience strategy in the JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High switching costs

– The high switching costs that Campus Lecturers has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Organizational Resilience of Campus Lecturers

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Campus Lecturers does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Innovation driven organization

– Campus Lecturers is one of the most innovative firm in sector. Manager in JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Cross disciplinary teams

– Horizontal connected teams at the Campus Lecturers are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Campus Lecturers digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Campus Lecturers has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Campus Lecturers has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Campus Lecturers to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Learning organization

- Campus Lecturers is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Campus Lecturers is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Diverse revenue streams

– Campus Lecturers is present in almost all the verticals within the industry. This has provided firm in JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Strong track record of project management

– Campus Lecturers is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector are -

Capital Spending Reduction

– Even during the low interest decade, Campus Lecturers has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Interest costs

– Compare to the competition, Campus Lecturers has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Workers concerns about automation

– As automation is fast increasing in the segment, Campus Lecturers needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Slow to strategic competitive environment developments

– As JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector HBR case study mentions - Campus Lecturers takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Skills based hiring

– The stress on hiring functional specialists at Campus Lecturers has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Lack of clear differentiation of Campus Lecturers products

– To increase the profitability and margins on the products, Campus Lecturers needs to provide more differentiated products than what it is currently offering in the marketplace.

Increasing silos among functional specialists

– The organizational structure of Campus Lecturers is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Campus Lecturers needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Campus Lecturers to focus more on services rather than just following the product oriented approach.

Aligning sales with marketing

– It come across in the case study JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector can leverage the sales team experience to cultivate customer relationships as Campus Lecturers is planning to shift buying processes online.

Products dominated business model

– Even though Campus Lecturers has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector should strive to include more intangible value offerings along with its core products and services.

High cash cycle compare to competitors

Campus Lecturers has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Slow decision making process

– As mentioned earlier in the report, Campus Lecturers has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Campus Lecturers even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.




Opportunities JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector are -

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Campus Lecturers can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Campus Lecturers can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Learning at scale

– Online learning technologies has now opened space for Campus Lecturers to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Campus Lecturers can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Campus Lecturers can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Using analytics as competitive advantage

– Campus Lecturers has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Campus Lecturers to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Manufacturing automation

– Campus Lecturers can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– Campus Lecturers can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Campus Lecturers can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Creating value in data economy

– The success of analytics program of Campus Lecturers has opened avenues for new revenue streams for the organization in the industry. This can help Campus Lecturers to build a more holistic ecosystem as suggested in the JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector case study. Campus Lecturers can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Campus Lecturers to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Campus Lecturers to hire the very best people irrespective of their geographical location.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Campus Lecturers in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Campus Lecturers to increase its market reach. Campus Lecturers will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Campus Lecturers in the consumer business. Now Campus Lecturers can target international markets with far fewer capital restrictions requirements than the existing system.




Threats JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector are -

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Campus Lecturers can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector .

High dependence on third party suppliers

– Campus Lecturers high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology acceleration in Forth Industrial Revolution

– Campus Lecturers has witnessed rapid integration of technology during Covid-19 in the Strategy & Execution industry. As one of the leading players in the industry, Campus Lecturers needs to keep up with the evolution of technology in the Strategy & Execution sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Campus Lecturers is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Campus Lecturers.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Campus Lecturers in the Strategy & Execution sector and impact the bottomline of the organization.

Consumer confidence and its impact on Campus Lecturers demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Campus Lecturers needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector, Campus Lecturers may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Campus Lecturers will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing wage structure of Campus Lecturers

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Campus Lecturers.




Weighted SWOT Analysis of JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of JKUAT Nakuru-CBD Campus: Managing Growth in the Kenyan Public Sector is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Campus Lecturers needs to make to build a sustainable competitive advantage.



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