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ForeFront Manufacturing: Production Processes and Change Management in Mainland China SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of ForeFront Manufacturing: Production Processes and Change Management in Mainland China


ForeFront Wood Products produces high-quality wooden door sets. The company faces capacity constraints and inefficiencies resulting from its processes and culture. As a consequence, it struggles to be profitable. ForeFront's parent company, ForeFront Holdings, plans an initial public offering in 2007. It has recently hired a new operations manager with the mandate to turn the factory around. As the operations manager begins his job he tours the manufacturing facilities to gather information on production processes and factors affecting capacity, cost, and conformance. Describes the firm's manufacturing and managerial processes. Many issues are covered, including high costs, low yields, unreported defects, and equipment that fails to operate near its rated capacity. Organizational and change management challenges, including high employee turnover, excessive use of overtime, and failure of supervisors to observe or report employee errors are also described.

Authors :: Chris J. Piper, Nigel Goodwin

Topics :: Technology & Operations

Tags :: Organizational culture, Technology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "ForeFront Manufacturing: Production Processes and Change Management in Mainland China" written by Chris J. Piper, Nigel Goodwin includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Forefront Processes facing as an external strategic factors. Some of the topics covered in ForeFront Manufacturing: Production Processes and Change Management in Mainland China case study are - Strategic Management Strategies, Organizational culture, Technology and Technology & Operations.


Some of the macro environment factors that can be used to understand the ForeFront Manufacturing: Production Processes and Change Management in Mainland China casestudy better are - – increasing transportation and logistics costs, increasing energy prices, increasing inequality as vast percentage of new income is going to the top 1%, there is backlash against globalization, central banks are concerned over increasing inflation, technology disruption, increasing commodity prices, there is increasing trade war between United States & China, geopolitical disruptions, etc



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Introduction to SWOT Analysis of ForeFront Manufacturing: Production Processes and Change Management in Mainland China


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in ForeFront Manufacturing: Production Processes and Change Management in Mainland China case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Forefront Processes, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Forefront Processes operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of ForeFront Manufacturing: Production Processes and Change Management in Mainland China can be done for the following purposes –
1. Strategic planning using facts provided in ForeFront Manufacturing: Production Processes and Change Management in Mainland China case study
2. Improving business portfolio management of Forefront Processes
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Forefront Processes




Strengths ForeFront Manufacturing: Production Processes and Change Management in Mainland China | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Forefront Processes in ForeFront Manufacturing: Production Processes and Change Management in Mainland China Harvard Business Review case study are -

Ability to recruit top talent

– Forefront Processes is one of the leading recruiters in the industry. Managers in the ForeFront Manufacturing: Production Processes and Change Management in Mainland China are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Diverse revenue streams

– Forefront Processes is present in almost all the verticals within the industry. This has provided firm in ForeFront Manufacturing: Production Processes and Change Management in Mainland China case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High switching costs

– The high switching costs that Forefront Processes has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Innovation driven organization

– Forefront Processes is one of the most innovative firm in sector. Manager in ForeFront Manufacturing: Production Processes and Change Management in Mainland China Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Sustainable margins compare to other players in Technology & Operations industry

– ForeFront Manufacturing: Production Processes and Change Management in Mainland China firm has clearly differentiated products in the market place. This has enabled Forefront Processes to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Forefront Processes to invest into research and development (R&D) and innovation.

Highly skilled collaborators

– Forefront Processes has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in ForeFront Manufacturing: Production Processes and Change Management in Mainland China HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Ability to lead change in Technology & Operations field

– Forefront Processes is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Forefront Processes in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Superior customer experience

– The customer experience strategy of Forefront Processes in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Organizational Resilience of Forefront Processes

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Forefront Processes does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Digital Transformation in Technology & Operations segment

- digital transformation varies from industry to industry. For Forefront Processes digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Forefront Processes has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Analytics focus

– Forefront Processes is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Chris J. Piper, Nigel Goodwin can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Effective Research and Development (R&D)

– Forefront Processes has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.






Weaknesses ForeFront Manufacturing: Production Processes and Change Management in Mainland China | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of ForeFront Manufacturing: Production Processes and Change Management in Mainland China are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Forefront Processes supply chain. Even after few cautionary changes mentioned in the HBR case study - ForeFront Manufacturing: Production Processes and Change Management in Mainland China, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Forefront Processes vulnerable to further global disruptions in South East Asia.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China, in the dynamic environment Forefront Processes has struggled to respond to the nimble upstart competition. Forefront Processes has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China, is just above the industry average. Forefront Processes needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Forefront Processes is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High bargaining power of channel partners

– Because of the regulatory requirements, Chris J. Piper, Nigel Goodwin suggests that, Forefront Processes is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow to strategic competitive environment developments

– As ForeFront Manufacturing: Production Processes and Change Management in Mainland China HBR case study mentions - Forefront Processes takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Products dominated business model

– Even though Forefront Processes has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - ForeFront Manufacturing: Production Processes and Change Management in Mainland China should strive to include more intangible value offerings along with its core products and services.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the ForeFront Manufacturing: Production Processes and Change Management in Mainland China HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Forefront Processes has relatively successful track record of launching new products.

Lack of clear differentiation of Forefront Processes products

– To increase the profitability and margins on the products, Forefront Processes needs to provide more differentiated products than what it is currently offering in the marketplace.

High cash cycle compare to competitors

Forefront Processes has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Increasing silos among functional specialists

– The organizational structure of Forefront Processes is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Forefront Processes needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Forefront Processes to focus more on services rather than just following the product oriented approach.




Opportunities ForeFront Manufacturing: Production Processes and Change Management in Mainland China | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Forefront Processes can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Forefront Processes in the consumer business. Now Forefront Processes can target international markets with far fewer capital restrictions requirements than the existing system.

Low interest rates

– Even though inflation is raising its head in most developed economies, Forefront Processes can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Forefront Processes can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Forefront Processes can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Forefront Processes can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Learning at scale

– Online learning technologies has now opened space for Forefront Processes to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Developing new processes and practices

– Forefront Processes can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at Forefront Processes can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Forefront Processes to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Forefront Processes to hire the very best people irrespective of their geographical location.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Technology & Operations industry, but it has also influenced the consumer preferences. Forefront Processes can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Leveraging digital technologies

– Forefront Processes can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Forefront Processes in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Forefront Processes to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.




Threats ForeFront Manufacturing: Production Processes and Change Management in Mainland China External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China are -

Regulatory challenges

– Forefront Processes needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.

Consumer confidence and its impact on Forefront Processes demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Increasing wage structure of Forefront Processes

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Forefront Processes.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China, Forefront Processes may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .

Environmental challenges

– Forefront Processes needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Forefront Processes can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.

Stagnating economy with rate increase

– Forefront Processes can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology acceleration in Forth Industrial Revolution

– Forefront Processes has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Forefront Processes needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Forefront Processes.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Forefront Processes in the Technology & Operations sector and impact the bottomline of the organization.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Forefront Processes in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Forefront Processes needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.




Weighted SWOT Analysis of ForeFront Manufacturing: Production Processes and Change Management in Mainland China Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study ForeFront Manufacturing: Production Processes and Change Management in Mainland China is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of ForeFront Manufacturing: Production Processes and Change Management in Mainland China is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Forefront Processes needs to make to build a sustainable competitive advantage.



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