WingspanBank.com (B): Should This Bird Still Fly? SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Technology & Operations
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of WingspanBank.com (B): Should This Bird Still Fly?
WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers.
Swot Analysis of "WingspanBank.com (B): Should This Bird Still Fly?" written by Sandra J. Sucher, Stacy McManus includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Wingspanbank.com Dimon facing as an external strategic factors. Some of the topics covered in WingspanBank.com (B): Should This Bird Still Fly? case study are - Strategic Management Strategies, Internet and Technology & Operations.
Some of the macro environment factors that can be used to understand the WingspanBank.com (B): Should This Bird Still Fly? casestudy better are - – talent flight as more people leaving formal jobs, geopolitical disruptions, central banks are concerned over increasing inflation, wage bills are increasing, increasing inequality as vast percentage of new income is going to the top 1%, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs,
digital marketing is dominated by two big players Facebook and Google, technology disruption, etc
Introduction to SWOT Analysis of WingspanBank.com (B): Should This Bird Still Fly?
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in WingspanBank.com (B): Should This Bird Still Fly? case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Wingspanbank.com Dimon, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Wingspanbank.com Dimon operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of WingspanBank.com (B): Should This Bird Still Fly? can be done for the following purposes –
1. Strategic planning using facts provided in WingspanBank.com (B): Should This Bird Still Fly? case study
2. Improving business portfolio management of Wingspanbank.com Dimon
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Wingspanbank.com Dimon
Strengths WingspanBank.com (B): Should This Bird Still Fly? | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Wingspanbank.com Dimon in WingspanBank.com (B): Should This Bird Still Fly? Harvard Business Review case study are -
High brand equity
– Wingspanbank.com Dimon has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Wingspanbank.com Dimon to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Analytics focus
– Wingspanbank.com Dimon is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Sandra J. Sucher, Stacy McManus can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Superior customer experience
– The customer experience strategy of Wingspanbank.com Dimon in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Learning organization
- Wingspanbank.com Dimon is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Wingspanbank.com Dimon is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in WingspanBank.com (B): Should This Bird Still Fly? Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Operational resilience
– The operational resilience strategy in the WingspanBank.com (B): Should This Bird Still Fly? Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Low bargaining power of suppliers
– Suppliers of Wingspanbank.com Dimon in the sector have low bargaining power. WingspanBank.com (B): Should This Bird Still Fly? has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Wingspanbank.com Dimon to manage not only supply disruptions but also source products at highly competitive prices.
Strong track record of project management
– Wingspanbank.com Dimon is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Digital Transformation in Technology & Operations segment
- digital transformation varies from industry to industry. For Wingspanbank.com Dimon digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Wingspanbank.com Dimon has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Successful track record of launching new products
– Wingspanbank.com Dimon has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Wingspanbank.com Dimon has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Innovation driven organization
– Wingspanbank.com Dimon is one of the most innovative firm in sector. Manager in WingspanBank.com (B): Should This Bird Still Fly? Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Highly skilled collaborators
– Wingspanbank.com Dimon has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in WingspanBank.com (B): Should This Bird Still Fly? HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Sustainable margins compare to other players in Technology & Operations industry
– WingspanBank.com (B): Should This Bird Still Fly? firm has clearly differentiated products in the market place. This has enabled Wingspanbank.com Dimon to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Wingspanbank.com Dimon to invest into research and development (R&D) and innovation.
Weaknesses WingspanBank.com (B): Should This Bird Still Fly? | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of WingspanBank.com (B): Should This Bird Still Fly? are -
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Wingspanbank.com Dimon is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study WingspanBank.com (B): Should This Bird Still Fly? can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Lack of clear differentiation of Wingspanbank.com Dimon products
– To increase the profitability and margins on the products, Wingspanbank.com Dimon needs to provide more differentiated products than what it is currently offering in the marketplace.
Workers concerns about automation
– As automation is fast increasing in the segment, Wingspanbank.com Dimon needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Products dominated business model
– Even though Wingspanbank.com Dimon has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - WingspanBank.com (B): Should This Bird Still Fly? should strive to include more intangible value offerings along with its core products and services.
Slow to strategic competitive environment developments
– As WingspanBank.com (B): Should This Bird Still Fly? HBR case study mentions - Wingspanbank.com Dimon takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
High operating costs
– Compare to the competitors, firm in the HBR case study WingspanBank.com (B): Should This Bird Still Fly? has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Wingspanbank.com Dimon 's lucrative customers.
Slow decision making process
– As mentioned earlier in the report, Wingspanbank.com Dimon has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Wingspanbank.com Dimon even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Increasing silos among functional specialists
– The organizational structure of Wingspanbank.com Dimon is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Wingspanbank.com Dimon needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Wingspanbank.com Dimon to focus more on services rather than just following the product oriented approach.
Need for greater diversity
– Wingspanbank.com Dimon has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Wingspanbank.com Dimon supply chain. Even after few cautionary changes mentioned in the HBR case study - WingspanBank.com (B): Should This Bird Still Fly?, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Wingspanbank.com Dimon vulnerable to further global disruptions in South East Asia.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study WingspanBank.com (B): Should This Bird Still Fly?, is just above the industry average. Wingspanbank.com Dimon needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Opportunities WingspanBank.com (B): Should This Bird Still Fly? | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study WingspanBank.com (B): Should This Bird Still Fly? are -
Manufacturing automation
– Wingspanbank.com Dimon can use the latest technology developments to improve its manufacturing and designing process in Technology & Operations segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Learning at scale
– Online learning technologies has now opened space for Wingspanbank.com Dimon to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Building a culture of innovation
– managers at Wingspanbank.com Dimon can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Wingspanbank.com Dimon to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Better consumer reach
– The expansion of the 5G network will help Wingspanbank.com Dimon to increase its market reach. Wingspanbank.com Dimon will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Wingspanbank.com Dimon can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Wingspanbank.com Dimon can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Wingspanbank.com Dimon in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Wingspanbank.com Dimon to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Wingspanbank.com Dimon to hire the very best people irrespective of their geographical location.
Loyalty marketing
– Wingspanbank.com Dimon has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Wingspanbank.com Dimon can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Buying journey improvements
– Wingspanbank.com Dimon can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. WingspanBank.com (B): Should This Bird Still Fly? suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Wingspanbank.com Dimon can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Wingspanbank.com Dimon can use these opportunities to build new business models that can help the communities that Wingspanbank.com Dimon operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.
Threats WingspanBank.com (B): Should This Bird Still Fly? External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study WingspanBank.com (B): Should This Bird Still Fly? are -
Consumer confidence and its impact on Wingspanbank.com Dimon demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Wingspanbank.com Dimon can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study WingspanBank.com (B): Should This Bird Still Fly? .
Environmental challenges
– Wingspanbank.com Dimon needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Wingspanbank.com Dimon can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Wingspanbank.com Dimon will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Stagnating economy with rate increase
– Wingspanbank.com Dimon can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Wingspanbank.com Dimon.
Shortening product life cycle
– it is one of the major threat that Wingspanbank.com Dimon is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Wingspanbank.com Dimon needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Wingspanbank.com Dimon in the Technology & Operations sector and impact the bottomline of the organization.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Wingspanbank.com Dimon with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Regulatory challenges
– Wingspanbank.com Dimon needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.
Weighted SWOT Analysis of WingspanBank.com (B): Should This Bird Still Fly? Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study WingspanBank.com (B): Should This Bird Still Fly? needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study WingspanBank.com (B): Should This Bird Still Fly? is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study WingspanBank.com (B): Should This Bird Still Fly? is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of WingspanBank.com (B): Should This Bird Still Fly? is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Wingspanbank.com Dimon needs to make to build a sustainable competitive advantage.
