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Dental Associates of Northern Virginia (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Dental Associates of Northern Virginia (B)


Dental Associates of Northern Virginia is one of the largest dental networks in northern Virginia. In this series of two cases, the head administrator is caught between staying abreast with new technology by investing in innovative all-porcelain crown-making machines and holding steadfast to a laggard strategy of wait and see. This choice also aligns with the head administrator making a larger decision of whether to enhance the core competency of his network by developing a complete in-house laboratory or continuing to rely on an expensive, but reliable, outside laboratory for all-porcelain restorations. Together the two cases in the series are rich in concepts dealing with cost, timeliness, quality and flexibility as students are forced to see an operations problem from both patient and doctor perspectives. The cases also consider the ever-changing world of technology and how it impacts a doctor's practice along with an entire network of offices.

Authors :: Marie E. Matta

Topics :: Technology & Operations

Tags :: Operations management, Technology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Dental Associates of Northern Virginia (B)" written by Marie E. Matta includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Dental Virginia facing as an external strategic factors. Some of the topics covered in Dental Associates of Northern Virginia (B) case study are - Strategic Management Strategies, Operations management, Technology and Technology & Operations.


Some of the macro environment factors that can be used to understand the Dental Associates of Northern Virginia (B) casestudy better are - – there is increasing trade war between United States & China, increasing household debt because of falling income levels, supply chains are disrupted by pandemic , talent flight as more people leaving formal jobs, there is backlash against globalization, central banks are concerned over increasing inflation, competitive advantages are harder to sustain because of technology dispersion, cloud computing is disrupting traditional business models, digital marketing is dominated by two big players Facebook and Google, etc



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Introduction to SWOT Analysis of Dental Associates of Northern Virginia (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Dental Associates of Northern Virginia (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Dental Virginia, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Dental Virginia operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Dental Associates of Northern Virginia (B) can be done for the following purposes –
1. Strategic planning using facts provided in Dental Associates of Northern Virginia (B) case study
2. Improving business portfolio management of Dental Virginia
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Dental Virginia




Strengths Dental Associates of Northern Virginia (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Dental Virginia in Dental Associates of Northern Virginia (B) Harvard Business Review case study are -

Ability to lead change in Technology & Operations field

– Dental Virginia is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Dental Virginia in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Analytics focus

– Dental Virginia is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Marie E. Matta can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Sustainable margins compare to other players in Technology & Operations industry

– Dental Associates of Northern Virginia (B) firm has clearly differentiated products in the market place. This has enabled Dental Virginia to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Dental Virginia to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Dental Virginia is present in almost all the verticals within the industry. This has provided firm in Dental Associates of Northern Virginia (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Successful track record of launching new products

– Dental Virginia has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Dental Virginia has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Dental Virginia in the sector have low bargaining power. Dental Associates of Northern Virginia (B) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Dental Virginia to manage not only supply disruptions but also source products at highly competitive prices.

Cross disciplinary teams

– Horizontal connected teams at the Dental Virginia are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

High switching costs

– The high switching costs that Dental Virginia has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– Dental Virginia is one of the leading recruiters in the industry. Managers in the Dental Associates of Northern Virginia (B) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Innovation driven organization

– Dental Virginia is one of the most innovative firm in sector. Manager in Dental Associates of Northern Virginia (B) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Training and development

– Dental Virginia has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Dental Associates of Northern Virginia (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Superior customer experience

– The customer experience strategy of Dental Virginia in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.






Weaknesses Dental Associates of Northern Virginia (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Dental Associates of Northern Virginia (B) are -

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Dental Virginia supply chain. Even after few cautionary changes mentioned in the HBR case study - Dental Associates of Northern Virginia (B), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Dental Virginia vulnerable to further global disruptions in South East Asia.

Interest costs

– Compare to the competition, Dental Virginia has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Dental Associates of Northern Virginia (B), in the dynamic environment Dental Virginia has struggled to respond to the nimble upstart competition. Dental Virginia has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Workers concerns about automation

– As automation is fast increasing in the segment, Dental Virginia needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Increasing silos among functional specialists

– The organizational structure of Dental Virginia is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Dental Virginia needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Dental Virginia to focus more on services rather than just following the product oriented approach.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Dental Associates of Northern Virginia (B) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Dental Virginia has relatively successful track record of launching new products.

Skills based hiring

– The stress on hiring functional specialists at Dental Virginia has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

High bargaining power of channel partners

– Because of the regulatory requirements, Marie E. Matta suggests that, Dental Virginia is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Aligning sales with marketing

– It come across in the case study Dental Associates of Northern Virginia (B) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Dental Associates of Northern Virginia (B) can leverage the sales team experience to cultivate customer relationships as Dental Virginia is planning to shift buying processes online.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Dental Virginia is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Dental Associates of Northern Virginia (B) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Dental Associates of Northern Virginia (B), it seems that the employees of Dental Virginia don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.




Opportunities Dental Associates of Northern Virginia (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Dental Associates of Northern Virginia (B) are -

Better consumer reach

– The expansion of the 5G network will help Dental Virginia to increase its market reach. Dental Virginia will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Loyalty marketing

– Dental Virginia has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Creating value in data economy

– The success of analytics program of Dental Virginia has opened avenues for new revenue streams for the organization in the industry. This can help Dental Virginia to build a more holistic ecosystem as suggested in the Dental Associates of Northern Virginia (B) case study. Dental Virginia can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Dental Virginia can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Learning at scale

– Online learning technologies has now opened space for Dental Virginia to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Dental Virginia in the consumer business. Now Dental Virginia can target international markets with far fewer capital restrictions requirements than the existing system.

Buying journey improvements

– Dental Virginia can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Dental Associates of Northern Virginia (B) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Dental Virginia can use these opportunities to build new business models that can help the communities that Dental Virginia operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.

Manufacturing automation

– Dental Virginia can use the latest technology developments to improve its manufacturing and designing process in Technology & Operations segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Dental Virginia can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Dental Virginia can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Dental Virginia to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Dental Virginia to hire the very best people irrespective of their geographical location.

Building a culture of innovation

– managers at Dental Virginia can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.




Threats Dental Associates of Northern Virginia (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Dental Associates of Northern Virginia (B) are -

Consumer confidence and its impact on Dental Virginia demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Stagnating economy with rate increase

– Dental Virginia can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Dental Virginia can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Dental Associates of Northern Virginia (B) .

High dependence on third party suppliers

– Dental Virginia high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Dental Virginia needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Dental Virginia in the Technology & Operations sector and impact the bottomline of the organization.

Technology acceleration in Forth Industrial Revolution

– Dental Virginia has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Dental Virginia needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Dental Associates of Northern Virginia (B), Dental Virginia may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .

Shortening product life cycle

– it is one of the major threat that Dental Virginia is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Environmental challenges

– Dental Virginia needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Dental Virginia can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.

Easy access to finance

– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Dental Virginia can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Dental Virginia with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of Dental Associates of Northern Virginia (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Dental Associates of Northern Virginia (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Dental Associates of Northern Virginia (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Dental Associates of Northern Virginia (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Dental Associates of Northern Virginia (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Dental Virginia needs to make to build a sustainable competitive advantage.



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