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Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination


This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.

Authors :: R. Edward Freeman, Stacy Pierce

Topics :: Technology & Operations

Tags :: Health, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination" written by R. Edward Freeman, Stacy Pierce includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Testing Genetic facing as an external strategic factors. Some of the topics covered in Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination case study are - Strategic Management Strategies, Health and Technology & Operations.


Some of the macro environment factors that can be used to understand the Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination casestudy better are - – increasing commodity prices, digital marketing is dominated by two big players Facebook and Google, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing transportation and logistics costs, challanges to central banks by blockchain based private currencies, technology disruption, wage bills are increasing, supply chains are disrupted by pandemic , cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Testing Genetic, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Testing Genetic operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination can be done for the following purposes –
1. Strategic planning using facts provided in Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination case study
2. Improving business portfolio management of Testing Genetic
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Testing Genetic




Strengths Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Testing Genetic in Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination Harvard Business Review case study are -

Innovation driven organization

– Testing Genetic is one of the most innovative firm in sector. Manager in Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Low bargaining power of suppliers

– Suppliers of Testing Genetic in the sector have low bargaining power. Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Testing Genetic to manage not only supply disruptions but also source products at highly competitive prices.

Digital Transformation in Technology & Operations segment

- digital transformation varies from industry to industry. For Testing Genetic digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Testing Genetic has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Highly skilled collaborators

– Testing Genetic has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Strong track record of project management

– Testing Genetic is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Diverse revenue streams

– Testing Genetic is present in almost all the verticals within the industry. This has provided firm in Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High brand equity

– Testing Genetic has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Testing Genetic to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Effective Research and Development (R&D)

– Testing Genetic has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Training and development

– Testing Genetic has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Organizational Resilience of Testing Genetic

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Testing Genetic does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Testing Genetic is one of the leading recruiters in the industry. Managers in the Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Operational resilience

– The operational resilience strategy in the Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.






Weaknesses Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination are -

Low market penetration in new markets

– Outside its home market of Testing Genetic, firm in the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination, in the dynamic environment Testing Genetic has struggled to respond to the nimble upstart competition. Testing Genetic has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Workers concerns about automation

– As automation is fast increasing in the segment, Testing Genetic needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Increasing silos among functional specialists

– The organizational structure of Testing Genetic is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Testing Genetic needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Testing Genetic to focus more on services rather than just following the product oriented approach.

High cash cycle compare to competitors

Testing Genetic has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

High operating costs

– Compare to the competitors, firm in the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Testing Genetic 's lucrative customers.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Testing Genetic supply chain. Even after few cautionary changes mentioned in the HBR case study - Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Testing Genetic vulnerable to further global disruptions in South East Asia.

Lack of clear differentiation of Testing Genetic products

– To increase the profitability and margins on the products, Testing Genetic needs to provide more differentiated products than what it is currently offering in the marketplace.

No frontier risks strategy

– After analyzing the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow to strategic competitive environment developments

– As Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination HBR case study mentions - Testing Genetic takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Capital Spending Reduction

– Even during the low interest decade, Testing Genetic has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




Opportunities Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination are -

Creating value in data economy

– The success of analytics program of Testing Genetic has opened avenues for new revenue streams for the organization in the industry. This can help Testing Genetic to build a more holistic ecosystem as suggested in the Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination case study. Testing Genetic can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Testing Genetic can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Testing Genetic can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Loyalty marketing

– Testing Genetic has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Manufacturing automation

– Testing Genetic can use the latest technology developments to improve its manufacturing and designing process in Technology & Operations segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Testing Genetic can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Building a culture of innovation

– managers at Testing Genetic can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.

Low interest rates

– Even though inflation is raising its head in most developed economies, Testing Genetic can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Testing Genetic is facing challenges because of the dominance of functional experts in the organization. Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Buying journey improvements

– Testing Genetic can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Testing Genetic can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Testing Genetic in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Testing Genetic to increase its market reach. Testing Genetic will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Testing Genetic can explore opportunities that can attract volunteers and are consistent with its mission and vision.




Threats Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination are -

Increasing wage structure of Testing Genetic

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Testing Genetic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Testing Genetic with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Testing Genetic business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Testing Genetic can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Testing Genetic in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Environmental challenges

– Testing Genetic needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Testing Genetic can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.

Consumer confidence and its impact on Testing Genetic demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

High dependence on third party suppliers

– Testing Genetic high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination, Testing Genetic may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Testing Genetic will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Testing Genetic needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Testing Genetic.




Weighted SWOT Analysis of Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Genetic Testing and the Puzzles We Are Left To Solve (K): Wrongful Termination is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Testing Genetic needs to make to build a sustainable competitive advantage.



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