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Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination


This set of cases (labeled A through M [UV1898 through UV1911]) presents various vignettes, each with a specific dilemma about genetic testing and the ethical issues and difficult decisions that this testing presents to patients, doctors, employers and employees. "A Note on the Human Genome Project" (UV1911) is about genetic testing which provides background and information on the issues.

Authors :: R. Edward Freeman, Stacy Pierce

Topics :: Technology & Operations

Tags :: Health, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination" written by R. Edward Freeman, Stacy Pierce includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Testing Genetic facing as an external strategic factors. Some of the topics covered in Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination case study are - Strategic Management Strategies, Health and Technology & Operations.


Some of the macro environment factors that can be used to understand the Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination casestudy better are - – technology disruption, cloud computing is disrupting traditional business models, increasing commodity prices, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing government debt because of Covid-19 spendings, increasing inequality as vast percentage of new income is going to the top 1%, digital marketing is dominated by two big players Facebook and Google, increasing energy prices, banking and financial system is disrupted by Bitcoin and other crypto currencies, etc



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Introduction to SWOT Analysis of Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Testing Genetic, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Testing Genetic operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination can be done for the following purposes –
1. Strategic planning using facts provided in Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination case study
2. Improving business portfolio management of Testing Genetic
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Testing Genetic




Strengths Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Testing Genetic in Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination Harvard Business Review case study are -

Innovation driven organization

– Testing Genetic is one of the most innovative firm in sector. Manager in Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Digital Transformation in Technology & Operations segment

- digital transformation varies from industry to industry. For Testing Genetic digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Testing Genetic has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Sustainable margins compare to other players in Technology & Operations industry

– Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination firm has clearly differentiated products in the market place. This has enabled Testing Genetic to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Testing Genetic to invest into research and development (R&D) and innovation.

Diverse revenue streams

– Testing Genetic is present in almost all the verticals within the industry. This has provided firm in Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

High switching costs

– The high switching costs that Testing Genetic has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Effective Research and Development (R&D)

– Testing Genetic has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy in the Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

High brand equity

– Testing Genetic has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Testing Genetic to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Analytics focus

– Testing Genetic is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by R. Edward Freeman, Stacy Pierce can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Training and development

– Testing Genetic has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Testing Genetic has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Testing Genetic has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Highly skilled collaborators

– Testing Genetic has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination are -

Products dominated business model

– Even though Testing Genetic has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination should strive to include more intangible value offerings along with its core products and services.

Slow decision making process

– As mentioned earlier in the report, Testing Genetic has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Testing Genetic even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Workers concerns about automation

– As automation is fast increasing in the segment, Testing Genetic needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High bargaining power of channel partners

– Because of the regulatory requirements, R. Edward Freeman, Stacy Pierce suggests that, Testing Genetic is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination, in the dynamic environment Testing Genetic has struggled to respond to the nimble upstart competition. Testing Genetic has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

No frontier risks strategy

– After analyzing the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination, it seems that the employees of Testing Genetic don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

High cash cycle compare to competitors

Testing Genetic has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Aligning sales with marketing

– It come across in the case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination can leverage the sales team experience to cultivate customer relationships as Testing Genetic is planning to shift buying processes online.

Capital Spending Reduction

– Even during the low interest decade, Testing Genetic has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High operating costs

– Compare to the competitors, firm in the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Testing Genetic 's lucrative customers.




Opportunities Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination are -

Loyalty marketing

– Testing Genetic has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Testing Genetic in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Testing Genetic is facing challenges because of the dominance of functional experts in the organization. Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Using analytics as competitive advantage

– Testing Genetic has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Testing Genetic to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Testing Genetic in the consumer business. Now Testing Genetic can target international markets with far fewer capital restrictions requirements than the existing system.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Testing Genetic to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Testing Genetic to hire the very best people irrespective of their geographical location.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Testing Genetic can use these opportunities to build new business models that can help the communities that Testing Genetic operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.

Developing new processes and practices

– Testing Genetic can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Testing Genetic can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Leveraging digital technologies

– Testing Genetic can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Testing Genetic can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Testing Genetic can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Creating value in data economy

– The success of analytics program of Testing Genetic has opened avenues for new revenue streams for the organization in the industry. This can help Testing Genetic to build a more holistic ecosystem as suggested in the Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination case study. Testing Genetic can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Learning at scale

– Online learning technologies has now opened space for Testing Genetic to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination are -

Easy access to finance

– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Testing Genetic can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Testing Genetic can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination .

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Testing Genetic with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Consumer confidence and its impact on Testing Genetic demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Regulatory challenges

– Testing Genetic needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.

Stagnating economy with rate increase

– Testing Genetic can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Environmental challenges

– Testing Genetic needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Testing Genetic can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.

Increasing wage structure of Testing Genetic

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Testing Genetic.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Testing Genetic.

Shortening product life cycle

– it is one of the major threat that Testing Genetic is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Testing Genetic in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Testing Genetic business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Genetic Testing and the Puzzles We Are Left To Solve (F): Human Resources and the Issue of Employment Discrimination is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Testing Genetic needs to make to build a sustainable competitive advantage.



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