Centagenetix (A): Building a Business Model for Genetic Longevity SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Technology & Operations
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Centagenetix (A): Building a Business Model for Genetic Longevity
Describes a start-up company seeking to exploit population genetic data from long-lived, healthy people. The company must address legal, financial, ethical, and personal issues among its team to launch the company.
Swot Analysis of "Centagenetix (A): Building a Business Model for Genetic Longevity" written by Henry W. Chesbrough, Frank Angella includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Genetic Centagenetix facing as an external strategic factors. Some of the topics covered in Centagenetix (A): Building a Business Model for Genetic Longevity case study are - Strategic Management Strategies, and Technology & Operations.
Some of the macro environment factors that can be used to understand the Centagenetix (A): Building a Business Model for Genetic Longevity casestudy better are - – increasing transportation and logistics costs, geopolitical disruptions, increasing commodity prices, increasing government debt because of Covid-19 spendings, talent flight as more people leaving formal jobs, there is increasing trade war between United States & China, increasing household debt because of falling income levels,
competitive advantages are harder to sustain because of technology dispersion, increasing inequality as vast percentage of new income is going to the top 1%, etc
Introduction to SWOT Analysis of Centagenetix (A): Building a Business Model for Genetic Longevity
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Centagenetix (A): Building a Business Model for Genetic Longevity case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Genetic Centagenetix, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Genetic Centagenetix operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Centagenetix (A): Building a Business Model for Genetic Longevity can be done for the following purposes –
1. Strategic planning using facts provided in Centagenetix (A): Building a Business Model for Genetic Longevity case study
2. Improving business portfolio management of Genetic Centagenetix
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Genetic Centagenetix
Strengths Centagenetix (A): Building a Business Model for Genetic Longevity | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Genetic Centagenetix in Centagenetix (A): Building a Business Model for Genetic Longevity Harvard Business Review case study are -
Training and development
– Genetic Centagenetix has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Centagenetix (A): Building a Business Model for Genetic Longevity Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Low bargaining power of suppliers
– Suppliers of Genetic Centagenetix in the sector have low bargaining power. Centagenetix (A): Building a Business Model for Genetic Longevity has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Genetic Centagenetix to manage not only supply disruptions but also source products at highly competitive prices.
Learning organization
- Genetic Centagenetix is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Genetic Centagenetix is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Centagenetix (A): Building a Business Model for Genetic Longevity Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Analytics focus
– Genetic Centagenetix is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Henry W. Chesbrough, Frank Angella can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
High brand equity
– Genetic Centagenetix has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Genetic Centagenetix to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Cross disciplinary teams
– Horizontal connected teams at the Genetic Centagenetix are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Highly skilled collaborators
– Genetic Centagenetix has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Centagenetix (A): Building a Business Model for Genetic Longevity HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Effective Research and Development (R&D)
– Genetic Centagenetix has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Centagenetix (A): Building a Business Model for Genetic Longevity - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Diverse revenue streams
– Genetic Centagenetix is present in almost all the verticals within the industry. This has provided firm in Centagenetix (A): Building a Business Model for Genetic Longevity case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Organizational Resilience of Genetic Centagenetix
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Genetic Centagenetix does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Strong track record of project management
– Genetic Centagenetix is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Operational resilience
– The operational resilience strategy in the Centagenetix (A): Building a Business Model for Genetic Longevity Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Weaknesses Centagenetix (A): Building a Business Model for Genetic Longevity | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Centagenetix (A): Building a Business Model for Genetic Longevity are -
High cash cycle compare to competitors
Genetic Centagenetix has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High bargaining power of channel partners
– Because of the regulatory requirements, Henry W. Chesbrough, Frank Angella suggests that, Genetic Centagenetix is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Centagenetix (A): Building a Business Model for Genetic Longevity, in the dynamic environment Genetic Centagenetix has struggled to respond to the nimble upstart competition. Genetic Centagenetix has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Genetic Centagenetix is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Centagenetix (A): Building a Business Model for Genetic Longevity can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Genetic Centagenetix supply chain. Even after few cautionary changes mentioned in the HBR case study - Centagenetix (A): Building a Business Model for Genetic Longevity, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Genetic Centagenetix vulnerable to further global disruptions in South East Asia.
Products dominated business model
– Even though Genetic Centagenetix has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Centagenetix (A): Building a Business Model for Genetic Longevity should strive to include more intangible value offerings along with its core products and services.
Need for greater diversity
– Genetic Centagenetix has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Slow to strategic competitive environment developments
– As Centagenetix (A): Building a Business Model for Genetic Longevity HBR case study mentions - Genetic Centagenetix takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
No frontier risks strategy
– After analyzing the HBR case study Centagenetix (A): Building a Business Model for Genetic Longevity, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
High operating costs
– Compare to the competitors, firm in the HBR case study Centagenetix (A): Building a Business Model for Genetic Longevity has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Genetic Centagenetix 's lucrative customers.
Aligning sales with marketing
– It come across in the case study Centagenetix (A): Building a Business Model for Genetic Longevity that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Centagenetix (A): Building a Business Model for Genetic Longevity can leverage the sales team experience to cultivate customer relationships as Genetic Centagenetix is planning to shift buying processes online.
Opportunities Centagenetix (A): Building a Business Model for Genetic Longevity | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Centagenetix (A): Building a Business Model for Genetic Longevity are -
Using analytics as competitive advantage
– Genetic Centagenetix has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Centagenetix (A): Building a Business Model for Genetic Longevity - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Genetic Centagenetix to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Genetic Centagenetix can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Centagenetix (A): Building a Business Model for Genetic Longevity, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Genetic Centagenetix in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.
Building a culture of innovation
– managers at Genetic Centagenetix can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.
Loyalty marketing
– Genetic Centagenetix has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Genetic Centagenetix can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Genetic Centagenetix can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Genetic Centagenetix can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Better consumer reach
– The expansion of the 5G network will help Genetic Centagenetix to increase its market reach. Genetic Centagenetix will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Leveraging digital technologies
– Genetic Centagenetix can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Genetic Centagenetix in the consumer business. Now Genetic Centagenetix can target international markets with far fewer capital restrictions requirements than the existing system.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Technology & Operations industry, but it has also influenced the consumer preferences. Genetic Centagenetix can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Manufacturing automation
– Genetic Centagenetix can use the latest technology developments to improve its manufacturing and designing process in Technology & Operations segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Genetic Centagenetix is facing challenges because of the dominance of functional experts in the organization. Centagenetix (A): Building a Business Model for Genetic Longevity case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Threats Centagenetix (A): Building a Business Model for Genetic Longevity External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Centagenetix (A): Building a Business Model for Genetic Longevity are -
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Genetic Centagenetix with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Easy access to finance
– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Genetic Centagenetix can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Centagenetix (A): Building a Business Model for Genetic Longevity, Genetic Centagenetix may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .
Increasing wage structure of Genetic Centagenetix
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Genetic Centagenetix.
High dependence on third party suppliers
– Genetic Centagenetix high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Environmental challenges
– Genetic Centagenetix needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Genetic Centagenetix can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.
Technology acceleration in Forth Industrial Revolution
– Genetic Centagenetix has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Genetic Centagenetix needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Genetic Centagenetix needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.
Stagnating economy with rate increase
– Genetic Centagenetix can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Consumer confidence and its impact on Genetic Centagenetix demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Genetic Centagenetix business can come under increasing regulations regarding data privacy, data security, etc.
Shortening product life cycle
– it is one of the major threat that Genetic Centagenetix is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Genetic Centagenetix in the Technology & Operations sector and impact the bottomline of the organization.
Weighted SWOT Analysis of Centagenetix (A): Building a Business Model for Genetic Longevity Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Centagenetix (A): Building a Business Model for Genetic Longevity needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Centagenetix (A): Building a Business Model for Genetic Longevity is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Centagenetix (A): Building a Business Model for Genetic Longevity is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Centagenetix (A): Building a Business Model for Genetic Longevity is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Genetic Centagenetix needs to make to build a sustainable competitive advantage.
