Swot Analysis of "Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR)" written by Donna B. Stoddard, Sirkka Jarvenpaa includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Rolm Redesign facing as an external strategic factors. Some of the topics covered in Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) case study are - Strategic Management Strategies, IT, Reorganization and Technology & Operations.
Some of the macro environment factors that can be used to understand the Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) casestudy better are - – increasing transportation and logistics costs, banking and financial system is disrupted by Bitcoin and other crypto currencies, challanges to central banks by blockchain based private currencies, cloud computing is disrupting traditional business models, competitive advantages are harder to sustain because of technology dispersion, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing energy prices,
talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, etc
Introduction to SWOT Analysis of Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR)
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Rolm Redesign, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Rolm Redesign operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) can be done for the following purposes –
1. Strategic planning using facts provided in Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) case study
2. Improving business portfolio management of Rolm Redesign
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Rolm Redesign
Strengths Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Rolm Redesign in Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) Harvard Business Review case study are -
High brand equity
– Rolm Redesign has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Rolm Redesign to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Strong track record of project management
– Rolm Redesign is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Organizational Resilience of Rolm Redesign
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Rolm Redesign does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Highly skilled collaborators
– Rolm Redesign has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Low bargaining power of suppliers
– Suppliers of Rolm Redesign in the sector have low bargaining power. Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Rolm Redesign to manage not only supply disruptions but also source products at highly competitive prices.
Successful track record of launching new products
– Rolm Redesign has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Rolm Redesign has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Sustainable margins compare to other players in Technology & Operations industry
– Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) firm has clearly differentiated products in the market place. This has enabled Rolm Redesign to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Rolm Redesign to invest into research and development (R&D) and innovation.
Learning organization
- Rolm Redesign is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Rolm Redesign is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Analytics focus
– Rolm Redesign is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Donna B. Stoddard, Sirkka Jarvenpaa can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Training and development
– Rolm Redesign has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Ability to lead change in Technology & Operations field
– Rolm Redesign is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Rolm Redesign in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Operational resilience
– The operational resilience strategy in the Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Weaknesses Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) are -
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR), is just above the industry average. Rolm Redesign needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
No frontier risks strategy
– After analyzing the HBR case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR), it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.
Need for greater diversity
– Rolm Redesign has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Rolm Redesign is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Products dominated business model
– Even though Rolm Redesign has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) should strive to include more intangible value offerings along with its core products and services.
High bargaining power of channel partners
– Because of the regulatory requirements, Donna B. Stoddard, Sirkka Jarvenpaa suggests that, Rolm Redesign is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Lack of clear differentiation of Rolm Redesign products
– To increase the profitability and margins on the products, Rolm Redesign needs to provide more differentiated products than what it is currently offering in the marketplace.
High operating costs
– Compare to the competitors, firm in the HBR case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Rolm Redesign 's lucrative customers.
Interest costs
– Compare to the competition, Rolm Redesign has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Low market penetration in new markets
– Outside its home market of Rolm Redesign, firm in the HBR case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Rolm Redesign has relatively successful track record of launching new products.
Opportunities Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) are -
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Rolm Redesign in the consumer business. Now Rolm Redesign can target international markets with far fewer capital restrictions requirements than the existing system.
Leveraging digital technologies
– Rolm Redesign can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, Rolm Redesign can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Better consumer reach
– The expansion of the 5G network will help Rolm Redesign to increase its market reach. Rolm Redesign will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Learning at scale
– Online learning technologies has now opened space for Rolm Redesign to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Rolm Redesign can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Rolm Redesign can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Using analytics as competitive advantage
– Rolm Redesign has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Rolm Redesign to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Building a culture of innovation
– managers at Rolm Redesign can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.
Loyalty marketing
– Rolm Redesign has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Rolm Redesign can use these opportunities to build new business models that can help the communities that Rolm Redesign operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Rolm Redesign can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Rolm Redesign is facing challenges because of the dominance of functional experts in the organization. Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Rolm Redesign can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Threats Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) are -
Technology acceleration in Forth Industrial Revolution
– Rolm Redesign has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Rolm Redesign needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Rolm Redesign can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) .
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Rolm Redesign with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Rolm Redesign.
Environmental challenges
– Rolm Redesign needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Rolm Redesign can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Rolm Redesign needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Stagnating economy with rate increase
– Rolm Redesign can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Rolm Redesign will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Shortening product life cycle
– it is one of the major threat that Rolm Redesign is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR), Rolm Redesign may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .
High dependence on third party suppliers
– Rolm Redesign high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Increasing wage structure of Rolm Redesign
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Rolm Redesign.
Weighted SWOT Analysis of Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Siemens Rolm Communications, Inc.: Integrated Logistics Core Process Redesign (ILCPR) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Rolm Redesign needs to make to build a sustainable competitive advantage.
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