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AT&T's Transmission Systems Business Unit (C) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of AT&T's Transmission Systems Business Unit (C)


This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.Supplements the (A) case.

Authors :: Rogelio Oliva, James Quinn, Elizabeth Keating

Topics :: Technology & Operations

Tags :: Change management, Human resource management, Leading teams, Product development, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "AT&T's Transmission Systems Business Unit (C)" written by Rogelio Oliva, James Quinn, Elizabeth Keating includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Copy Site.supplements facing as an external strategic factors. Some of the topics covered in AT&T's Transmission Systems Business Unit (C) case study are - Strategic Management Strategies, Change management, Human resource management, Leading teams, Product development and Technology & Operations.


Some of the macro environment factors that can be used to understand the AT&T's Transmission Systems Business Unit (C) casestudy better are - – there is increasing trade war between United States & China, increasing inequality as vast percentage of new income is going to the top 1%, increasing energy prices, increasing transportation and logistics costs, there is backlash against globalization, increasing government debt because of Covid-19 spendings, digital marketing is dominated by two big players Facebook and Google, increasing commodity prices, talent flight as more people leaving formal jobs, etc



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Introduction to SWOT Analysis of AT&T's Transmission Systems Business Unit (C)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in AT&T's Transmission Systems Business Unit (C) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Copy Site.supplements, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Copy Site.supplements operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of AT&T's Transmission Systems Business Unit (C) can be done for the following purposes –
1. Strategic planning using facts provided in AT&T's Transmission Systems Business Unit (C) case study
2. Improving business portfolio management of Copy Site.supplements
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Copy Site.supplements




Strengths AT&T's Transmission Systems Business Unit (C) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Copy Site.supplements in AT&T's Transmission Systems Business Unit (C) Harvard Business Review case study are -

Innovation driven organization

– Copy Site.supplements is one of the most innovative firm in sector. Manager in AT&T's Transmission Systems Business Unit (C) Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Strong track record of project management

– Copy Site.supplements is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Training and development

– Copy Site.supplements has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in AT&T's Transmission Systems Business Unit (C) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Sustainable margins compare to other players in Technology & Operations industry

– AT&T's Transmission Systems Business Unit (C) firm has clearly differentiated products in the market place. This has enabled Copy Site.supplements to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Copy Site.supplements to invest into research and development (R&D) and innovation.

High brand equity

– Copy Site.supplements has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Copy Site.supplements to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Diverse revenue streams

– Copy Site.supplements is present in almost all the verticals within the industry. This has provided firm in AT&T's Transmission Systems Business Unit (C) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Learning organization

- Copy Site.supplements is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Copy Site.supplements is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in AT&T's Transmission Systems Business Unit (C) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High switching costs

– The high switching costs that Copy Site.supplements has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Low bargaining power of suppliers

– Suppliers of Copy Site.supplements in the sector have low bargaining power. AT&T's Transmission Systems Business Unit (C) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Copy Site.supplements to manage not only supply disruptions but also source products at highly competitive prices.

Highly skilled collaborators

– Copy Site.supplements has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in AT&T's Transmission Systems Business Unit (C) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Analytics focus

– Copy Site.supplements is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Rogelio Oliva, James Quinn, Elizabeth Keating can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Organizational Resilience of Copy Site.supplements

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Copy Site.supplements does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.






Weaknesses AT&T's Transmission Systems Business Unit (C) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of AT&T's Transmission Systems Business Unit (C) are -

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Copy Site.supplements is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study AT&T's Transmission Systems Business Unit (C) can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High bargaining power of channel partners

– Because of the regulatory requirements, Rogelio Oliva, James Quinn, Elizabeth Keating suggests that, Copy Site.supplements is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Slow decision making process

– As mentioned earlier in the report, Copy Site.supplements has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Copy Site.supplements even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Workers concerns about automation

– As automation is fast increasing in the segment, Copy Site.supplements needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the AT&T's Transmission Systems Business Unit (C) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Copy Site.supplements has relatively successful track record of launching new products.

Products dominated business model

– Even though Copy Site.supplements has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - AT&T's Transmission Systems Business Unit (C) should strive to include more intangible value offerings along with its core products and services.

Aligning sales with marketing

– It come across in the case study AT&T's Transmission Systems Business Unit (C) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case AT&T's Transmission Systems Business Unit (C) can leverage the sales team experience to cultivate customer relationships as Copy Site.supplements is planning to shift buying processes online.

High cash cycle compare to competitors

Copy Site.supplements has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Increasing silos among functional specialists

– The organizational structure of Copy Site.supplements is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Copy Site.supplements needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Copy Site.supplements to focus more on services rather than just following the product oriented approach.

Skills based hiring

– The stress on hiring functional specialists at Copy Site.supplements has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Interest costs

– Compare to the competition, Copy Site.supplements has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.




Opportunities AT&T's Transmission Systems Business Unit (C) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study AT&T's Transmission Systems Business Unit (C) are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Copy Site.supplements can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, AT&T's Transmission Systems Business Unit (C), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Copy Site.supplements in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.

Learning at scale

– Online learning technologies has now opened space for Copy Site.supplements to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Copy Site.supplements to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Copy Site.supplements in the consumer business. Now Copy Site.supplements can target international markets with far fewer capital restrictions requirements than the existing system.

Creating value in data economy

– The success of analytics program of Copy Site.supplements has opened avenues for new revenue streams for the organization in the industry. This can help Copy Site.supplements to build a more holistic ecosystem as suggested in the AT&T's Transmission Systems Business Unit (C) case study. Copy Site.supplements can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– Copy Site.supplements has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study AT&T's Transmission Systems Business Unit (C) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Copy Site.supplements to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Leveraging digital technologies

– Copy Site.supplements can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Developing new processes and practices

– Copy Site.supplements can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Buying journey improvements

– Copy Site.supplements can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. AT&T's Transmission Systems Business Unit (C) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Better consumer reach

– The expansion of the 5G network will help Copy Site.supplements to increase its market reach. Copy Site.supplements will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Copy Site.supplements can use these opportunities to build new business models that can help the communities that Copy Site.supplements operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Copy Site.supplements can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats AT&T's Transmission Systems Business Unit (C) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study AT&T's Transmission Systems Business Unit (C) are -

Technology acceleration in Forth Industrial Revolution

– Copy Site.supplements has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Copy Site.supplements needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

High dependence on third party suppliers

– Copy Site.supplements high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Copy Site.supplements in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Copy Site.supplements can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Consumer confidence and its impact on Copy Site.supplements demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Stagnating economy with rate increase

– Copy Site.supplements can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Copy Site.supplements is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Copy Site.supplements will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Copy Site.supplements business can come under increasing regulations regarding data privacy, data security, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Copy Site.supplements.

Regulatory challenges

– Copy Site.supplements needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.




Weighted SWOT Analysis of AT&T's Transmission Systems Business Unit (C) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study AT&T's Transmission Systems Business Unit (C) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study AT&T's Transmission Systems Business Unit (C) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study AT&T's Transmission Systems Business Unit (C) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of AT&T's Transmission Systems Business Unit (C) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Copy Site.supplements needs to make to build a sustainable competitive advantage.



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