Teradata Data Mart Consolidation Return on Investment at GST SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Technology & Operations
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Teradata Data Mart Consolidation Return on Investment at GST
This case is based on a real-life consulting engagement with a major Fortune 100 telecommunications company. The name of the firm has been disguised for confidentiality reasons. Completing the case teaches students how to develop a cost-containment ROI analysis and develop a business case for a large enterprise technology project. The class discussion focuses on strategies to understand and manage the risks of the project and organizational issues. In addition, the case teaches students good questions to ask when reviewing a complex project business case, and how to present a project for funding approval. This case is the second in a series of three cases designed to teach students ROI analysis for technology projects; the first is "B&K Distributors: Calculating Return on Investment for a Web-Based Customer Portal" and the third is the case "ROI for a Customer Relationship Management Initiative at GST."
Authors :: Mark Jeffery, Robert J. Sweeney, Robert J. Davis
Swot Analysis of "Teradata Data Mart Consolidation Return on Investment at GST" written by Mark Jeffery, Robert J. Sweeney, Robert J. Davis includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Roi Gst facing as an external strategic factors. Some of the topics covered in Teradata Data Mart Consolidation Return on Investment at GST case study are - Strategic Management Strategies, Data, Financial analysis, IT, Operations management, Organizational culture, Risk management and Technology & Operations.
Some of the macro environment factors that can be used to understand the Teradata Data Mart Consolidation Return on Investment at GST casestudy better are - – increasing household debt because of falling income levels, increasing government debt because of Covid-19 spendings, talent flight as more people leaving formal jobs, increasing transportation and logistics costs, wage bills are increasing, cloud computing is disrupting traditional business models, central banks are concerned over increasing inflation,
customer relationship management is fast transforming because of increasing concerns over data privacy, there is backlash against globalization, etc
Introduction to SWOT Analysis of Teradata Data Mart Consolidation Return on Investment at GST
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Teradata Data Mart Consolidation Return on Investment at GST case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Roi Gst, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Roi Gst operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Teradata Data Mart Consolidation Return on Investment at GST can be done for the following purposes –
1. Strategic planning using facts provided in Teradata Data Mart Consolidation Return on Investment at GST case study
2. Improving business portfolio management of Roi Gst
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Roi Gst
Strengths Teradata Data Mart Consolidation Return on Investment at GST | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Roi Gst in Teradata Data Mart Consolidation Return on Investment at GST Harvard Business Review case study are -
Training and development
– Roi Gst has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Teradata Data Mart Consolidation Return on Investment at GST Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Low bargaining power of suppliers
– Suppliers of Roi Gst in the sector have low bargaining power. Teradata Data Mart Consolidation Return on Investment at GST has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Roi Gst to manage not only supply disruptions but also source products at highly competitive prices.
High switching costs
– The high switching costs that Roi Gst has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Ability to recruit top talent
– Roi Gst is one of the leading recruiters in the industry. Managers in the Teradata Data Mart Consolidation Return on Investment at GST are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
High brand equity
– Roi Gst has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Roi Gst to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Innovation driven organization
– Roi Gst is one of the most innovative firm in sector. Manager in Teradata Data Mart Consolidation Return on Investment at GST Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Highly skilled collaborators
– Roi Gst has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Teradata Data Mart Consolidation Return on Investment at GST HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Sustainable margins compare to other players in Technology & Operations industry
– Teradata Data Mart Consolidation Return on Investment at GST firm has clearly differentiated products in the market place. This has enabled Roi Gst to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Roi Gst to invest into research and development (R&D) and innovation.
Organizational Resilience of Roi Gst
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Roi Gst does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Effective Research and Development (R&D)
– Roi Gst has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Teradata Data Mart Consolidation Return on Investment at GST - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Learning organization
- Roi Gst is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Roi Gst is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Teradata Data Mart Consolidation Return on Investment at GST Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Analytics focus
– Roi Gst is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Mark Jeffery, Robert J. Sweeney, Robert J. Davis can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Weaknesses Teradata Data Mart Consolidation Return on Investment at GST | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Teradata Data Mart Consolidation Return on Investment at GST are -
Skills based hiring
– The stress on hiring functional specialists at Roi Gst has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
High bargaining power of channel partners
– Because of the regulatory requirements, Mark Jeffery, Robert J. Sweeney, Robert J. Davis suggests that, Roi Gst is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Teradata Data Mart Consolidation Return on Investment at GST, it seems that the employees of Roi Gst don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Teradata Data Mart Consolidation Return on Investment at GST HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Roi Gst has relatively successful track record of launching new products.
Need for greater diversity
– Roi Gst has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Slow decision making process
– As mentioned earlier in the report, Roi Gst has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Roi Gst even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Lack of clear differentiation of Roi Gst products
– To increase the profitability and margins on the products, Roi Gst needs to provide more differentiated products than what it is currently offering in the marketplace.
Aligning sales with marketing
– It come across in the case study Teradata Data Mart Consolidation Return on Investment at GST that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Teradata Data Mart Consolidation Return on Investment at GST can leverage the sales team experience to cultivate customer relationships as Roi Gst is planning to shift buying processes online.
Increasing silos among functional specialists
– The organizational structure of Roi Gst is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Roi Gst needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Roi Gst to focus more on services rather than just following the product oriented approach.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Teradata Data Mart Consolidation Return on Investment at GST, is just above the industry average. Roi Gst needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
High dependence on existing supply chain
– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Roi Gst supply chain. Even after few cautionary changes mentioned in the HBR case study - Teradata Data Mart Consolidation Return on Investment at GST, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Roi Gst vulnerable to further global disruptions in South East Asia.
Opportunities Teradata Data Mart Consolidation Return on Investment at GST | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Teradata Data Mart Consolidation Return on Investment at GST are -
Redefining models of collaboration and team work
– As explained in the weaknesses section, Roi Gst is facing challenges because of the dominance of functional experts in the organization. Teradata Data Mart Consolidation Return on Investment at GST case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Roi Gst in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.
Better consumer reach
– The expansion of the 5G network will help Roi Gst to increase its market reach. Roi Gst will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Building a culture of innovation
– managers at Roi Gst can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.
Loyalty marketing
– Roi Gst has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Roi Gst can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Roi Gst can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Using analytics as competitive advantage
– Roi Gst has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Teradata Data Mart Consolidation Return on Investment at GST - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Roi Gst to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Buying journey improvements
– Roi Gst can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Teradata Data Mart Consolidation Return on Investment at GST suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Roi Gst can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Roi Gst can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Teradata Data Mart Consolidation Return on Investment at GST, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Roi Gst to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Roi Gst to hire the very best people irrespective of their geographical location.
Developing new processes and practices
– Roi Gst can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Roi Gst can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Threats Teradata Data Mart Consolidation Return on Investment at GST External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Teradata Data Mart Consolidation Return on Investment at GST are -
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Roi Gst in the Technology & Operations sector and impact the bottomline of the organization.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Roi Gst business can come under increasing regulations regarding data privacy, data security, etc.
Regulatory challenges
– Roi Gst needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.
Easy access to finance
– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Roi Gst can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Roi Gst.
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Roi Gst with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
High dependence on third party suppliers
– Roi Gst high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Roi Gst can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Teradata Data Mart Consolidation Return on Investment at GST .
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Roi Gst will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Consumer confidence and its impact on Roi Gst demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Roi Gst needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Roi Gst in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Weighted SWOT Analysis of Teradata Data Mart Consolidation Return on Investment at GST Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Teradata Data Mart Consolidation Return on Investment at GST needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Teradata Data Mart Consolidation Return on Investment at GST is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Teradata Data Mart Consolidation Return on Investment at GST is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Teradata Data Mart Consolidation Return on Investment at GST is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Roi Gst needs to make to build a sustainable competitive advantage.