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Thinking Outside 'the Box': Designing a Packaging Take-Back System SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Thinking Outside 'the Box': Designing a Packaging Take-Back System


Details the planning, implementation, and assessment of a worldwide electronics packaging take-back system by a key supply chain partner. The take-back system was a financial and environmental trade-off between reducing cardboard packaging against increased use of ground and water transportation. Through Internet-enabled life cycle analysis, the new system was shown to reduce waste as well as energy and environmental impacts significantly. The formal introduction of such methods in the electronics industry could save $150 million as well as billions of pounds of waste.

Authors :: H. Scott Matthews

Topics :: Technology & Operations

Tags :: Marketing, Supply chain, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Thinking Outside 'the Box': Designing a Packaging Take-Back System" written by H. Scott Matthews includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Packaging System facing as an external strategic factors. Some of the topics covered in Thinking Outside 'the Box': Designing a Packaging Take-Back System case study are - Strategic Management Strategies, Marketing, Supply chain and Technology & Operations.


Some of the macro environment factors that can be used to understand the Thinking Outside 'the Box': Designing a Packaging Take-Back System casestudy better are - – talent flight as more people leaving formal jobs, digital marketing is dominated by two big players Facebook and Google, geopolitical disruptions, customer relationship management is fast transforming because of increasing concerns over data privacy, increasing commodity prices, there is increasing trade war between United States & China, increasing inequality as vast percentage of new income is going to the top 1%, banking and financial system is disrupted by Bitcoin and other crypto currencies, supply chains are disrupted by pandemic , etc



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Introduction to SWOT Analysis of Thinking Outside 'the Box': Designing a Packaging Take-Back System


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Thinking Outside 'the Box': Designing a Packaging Take-Back System case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Packaging System, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Packaging System operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Thinking Outside 'the Box': Designing a Packaging Take-Back System can be done for the following purposes –
1. Strategic planning using facts provided in Thinking Outside 'the Box': Designing a Packaging Take-Back System case study
2. Improving business portfolio management of Packaging System
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Packaging System




Strengths Thinking Outside 'the Box': Designing a Packaging Take-Back System | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Packaging System in Thinking Outside 'the Box': Designing a Packaging Take-Back System Harvard Business Review case study are -

Innovation driven organization

– Packaging System is one of the most innovative firm in sector. Manager in Thinking Outside 'the Box': Designing a Packaging Take-Back System Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Cross disciplinary teams

– Horizontal connected teams at the Packaging System are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Superior customer experience

– The customer experience strategy of Packaging System in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Digital Transformation in Technology & Operations segment

- digital transformation varies from industry to industry. For Packaging System digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Packaging System has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

High brand equity

– Packaging System has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Packaging System to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to lead change in Technology & Operations field

– Packaging System is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Packaging System in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Training and development

– Packaging System has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Thinking Outside 'the Box': Designing a Packaging Take-Back System Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Sustainable margins compare to other players in Technology & Operations industry

– Thinking Outside 'the Box': Designing a Packaging Take-Back System firm has clearly differentiated products in the market place. This has enabled Packaging System to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Packaging System to invest into research and development (R&D) and innovation.

Effective Research and Development (R&D)

– Packaging System has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Thinking Outside 'the Box': Designing a Packaging Take-Back System - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Strong track record of project management

– Packaging System is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Low bargaining power of suppliers

– Suppliers of Packaging System in the sector have low bargaining power. Thinking Outside 'the Box': Designing a Packaging Take-Back System has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Packaging System to manage not only supply disruptions but also source products at highly competitive prices.

Diverse revenue streams

– Packaging System is present in almost all the verticals within the industry. This has provided firm in Thinking Outside 'the Box': Designing a Packaging Take-Back System case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.






Weaknesses Thinking Outside 'the Box': Designing a Packaging Take-Back System | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Thinking Outside 'the Box': Designing a Packaging Take-Back System are -

Skills based hiring

– The stress on hiring functional specialists at Packaging System has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study Thinking Outside 'the Box': Designing a Packaging Take-Back System, it seems that the employees of Packaging System don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Workers concerns about automation

– As automation is fast increasing in the segment, Packaging System needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Thinking Outside 'the Box': Designing a Packaging Take-Back System HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Packaging System has relatively successful track record of launching new products.

High operating costs

– Compare to the competitors, firm in the HBR case study Thinking Outside 'the Box': Designing a Packaging Take-Back System has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Packaging System 's lucrative customers.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Packaging System is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Thinking Outside 'the Box': Designing a Packaging Take-Back System can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Thinking Outside 'the Box': Designing a Packaging Take-Back System, in the dynamic environment Packaging System has struggled to respond to the nimble upstart competition. Packaging System has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Aligning sales with marketing

– It come across in the case study Thinking Outside 'the Box': Designing a Packaging Take-Back System that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Thinking Outside 'the Box': Designing a Packaging Take-Back System can leverage the sales team experience to cultivate customer relationships as Packaging System is planning to shift buying processes online.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Thinking Outside 'the Box': Designing a Packaging Take-Back System, is just above the industry average. Packaging System needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Lack of clear differentiation of Packaging System products

– To increase the profitability and margins on the products, Packaging System needs to provide more differentiated products than what it is currently offering in the marketplace.

Slow to strategic competitive environment developments

– As Thinking Outside 'the Box': Designing a Packaging Take-Back System HBR case study mentions - Packaging System takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.




Opportunities Thinking Outside 'the Box': Designing a Packaging Take-Back System | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Thinking Outside 'the Box': Designing a Packaging Take-Back System are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Packaging System can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Low interest rates

– Even though inflation is raising its head in most developed economies, Packaging System can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Loyalty marketing

– Packaging System has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Packaging System can use these opportunities to build new business models that can help the communities that Packaging System operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.

Manufacturing automation

– Packaging System can use the latest technology developments to improve its manufacturing and designing process in Technology & Operations segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Packaging System can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Thinking Outside 'the Box': Designing a Packaging Take-Back System, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Packaging System to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Packaging System in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Packaging System to increase its market reach. Packaging System will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Buying journey improvements

– Packaging System can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Thinking Outside 'the Box': Designing a Packaging Take-Back System suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Packaging System to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Packaging System to hire the very best people irrespective of their geographical location.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Packaging System can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Packaging System can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Developing new processes and practices

– Packaging System can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.




Threats Thinking Outside 'the Box': Designing a Packaging Take-Back System External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Thinking Outside 'the Box': Designing a Packaging Take-Back System are -

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Packaging System in the Technology & Operations sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Thinking Outside 'the Box': Designing a Packaging Take-Back System, Packaging System may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Packaging System in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Easy access to finance

– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Packaging System can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Packaging System will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Packaging System is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Environmental challenges

– Packaging System needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Packaging System can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

High dependence on third party suppliers

– Packaging System high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Packaging System with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Packaging System has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Packaging System needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Packaging System business can come under increasing regulations regarding data privacy, data security, etc.




Weighted SWOT Analysis of Thinking Outside 'the Box': Designing a Packaging Take-Back System Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Thinking Outside 'the Box': Designing a Packaging Take-Back System needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Thinking Outside 'the Box': Designing a Packaging Take-Back System is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Thinking Outside 'the Box': Designing a Packaging Take-Back System is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Thinking Outside 'the Box': Designing a Packaging Take-Back System is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Packaging System needs to make to build a sustainable competitive advantage.



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