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LumiA?re: Supporting a Virtual Workspace on the Cloud SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of LumiA?re: Supporting a Virtual Workspace on the Cloud


In early 2015, the chief information officer at LumiA?re Business Solutions (LumiA?re) was reflecting on the impact of technology on the company's business performance. LumiA?re had been using cloud technology to provide clients and employees 24/7 access to project progress and documentation. Clients appreciated the fact that, despite being a small firm, LumiA?re was as competitive and quick to respond as any other big market-research company. What were the factors that had made this adoption easy? How much of the firm's efficiency could be attributed to the cloud? So far, most of LumiA?re's applications on the cloud had been sourced from Google Marketplace, but with other players like Microsoft getting into cloud technology aggressively, should LumiA?re start to explore these new offerings as well? Given the trade-offs that LumiA?re had made while choosing the cloud, would this technology continue to pay off in the future? Deepa Ray is affiliated with School of Business Management.

Authors :: Deepa Ray, Lakshminaryana Seshadri Subramanian

Topics :: Technology & Operations

Tags :: Entrepreneurship, International business, Internet, IT, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "LumiA?re: Supporting a Virtual Workspace on the Cloud" written by Deepa Ray, Lakshminaryana Seshadri Subramanian includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Lumia Cloud facing as an external strategic factors. Some of the topics covered in LumiA?re: Supporting a Virtual Workspace on the Cloud case study are - Strategic Management Strategies, Entrepreneurship, International business, Internet, IT and Technology & Operations.


Some of the macro environment factors that can be used to understand the LumiA?re: Supporting a Virtual Workspace on the Cloud casestudy better are - – there is backlash against globalization, supply chains are disrupted by pandemic , central banks are concerned over increasing inflation, there is increasing trade war between United States & China, technology disruption, digital marketing is dominated by two big players Facebook and Google, cloud computing is disrupting traditional business models, banking and financial system is disrupted by Bitcoin and other crypto currencies, wage bills are increasing, etc



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Introduction to SWOT Analysis of LumiA?re: Supporting a Virtual Workspace on the Cloud


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in LumiA?re: Supporting a Virtual Workspace on the Cloud case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Lumia Cloud, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Lumia Cloud operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of LumiA?re: Supporting a Virtual Workspace on the Cloud can be done for the following purposes –
1. Strategic planning using facts provided in LumiA?re: Supporting a Virtual Workspace on the Cloud case study
2. Improving business portfolio management of Lumia Cloud
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Lumia Cloud




Strengths LumiA?re: Supporting a Virtual Workspace on the Cloud | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Lumia Cloud in LumiA?re: Supporting a Virtual Workspace on the Cloud Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Lumia Cloud in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Training and development

– Lumia Cloud has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in LumiA?re: Supporting a Virtual Workspace on the Cloud Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Lumia Cloud has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Lumia Cloud to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Diverse revenue streams

– Lumia Cloud is present in almost all the verticals within the industry. This has provided firm in LumiA?re: Supporting a Virtual Workspace on the Cloud case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Strong track record of project management

– Lumia Cloud is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Cross disciplinary teams

– Horizontal connected teams at the Lumia Cloud are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Low bargaining power of suppliers

– Suppliers of Lumia Cloud in the sector have low bargaining power. LumiA?re: Supporting a Virtual Workspace on the Cloud has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Lumia Cloud to manage not only supply disruptions but also source products at highly competitive prices.

Organizational Resilience of Lumia Cloud

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Lumia Cloud does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Successful track record of launching new products

– Lumia Cloud has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Lumia Cloud has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Analytics focus

– Lumia Cloud is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Deepa Ray, Lakshminaryana Seshadri Subramanian can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to lead change in Technology & Operations field

– Lumia Cloud is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Lumia Cloud in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Sustainable margins compare to other players in Technology & Operations industry

– LumiA?re: Supporting a Virtual Workspace on the Cloud firm has clearly differentiated products in the market place. This has enabled Lumia Cloud to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Lumia Cloud to invest into research and development (R&D) and innovation.



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Net Promoter Score



Weaknesses LumiA?re: Supporting a Virtual Workspace on the Cloud | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of LumiA?re: Supporting a Virtual Workspace on the Cloud are -

No frontier risks strategy

– After analyzing the HBR case study LumiA?re: Supporting a Virtual Workspace on the Cloud, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Low market penetration in new markets

– Outside its home market of Lumia Cloud, firm in the HBR case study LumiA?re: Supporting a Virtual Workspace on the Cloud needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow decision making process

– As mentioned earlier in the report, Lumia Cloud has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Lumia Cloud even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Slow to strategic competitive environment developments

– As LumiA?re: Supporting a Virtual Workspace on the Cloud HBR case study mentions - Lumia Cloud takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Need for greater diversity

– Lumia Cloud has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

High operating costs

– Compare to the competitors, firm in the HBR case study LumiA?re: Supporting a Virtual Workspace on the Cloud has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Lumia Cloud 's lucrative customers.

Lack of clear differentiation of Lumia Cloud products

– To increase the profitability and margins on the products, Lumia Cloud needs to provide more differentiated products than what it is currently offering in the marketplace.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the LumiA?re: Supporting a Virtual Workspace on the Cloud HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Lumia Cloud has relatively successful track record of launching new products.

Products dominated business model

– Even though Lumia Cloud has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - LumiA?re: Supporting a Virtual Workspace on the Cloud should strive to include more intangible value offerings along with its core products and services.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study LumiA?re: Supporting a Virtual Workspace on the Cloud, it seems that the employees of Lumia Cloud don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Aligning sales with marketing

– It come across in the case study LumiA?re: Supporting a Virtual Workspace on the Cloud that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case LumiA?re: Supporting a Virtual Workspace on the Cloud can leverage the sales team experience to cultivate customer relationships as Lumia Cloud is planning to shift buying processes online.




Opportunities LumiA?re: Supporting a Virtual Workspace on the Cloud | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study LumiA?re: Supporting a Virtual Workspace on the Cloud are -

Low interest rates

– Even though inflation is raising its head in most developed economies, Lumia Cloud can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Lumia Cloud can use these opportunities to build new business models that can help the communities that Lumia Cloud operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.

Building a culture of innovation

– managers at Lumia Cloud can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Lumia Cloud can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Lumia Cloud can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, LumiA?re: Supporting a Virtual Workspace on the Cloud, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Lumia Cloud can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Technology & Operations industry, but it has also influenced the consumer preferences. Lumia Cloud can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Lumia Cloud in the consumer business. Now Lumia Cloud can target international markets with far fewer capital restrictions requirements than the existing system.

Better consumer reach

– The expansion of the 5G network will help Lumia Cloud to increase its market reach. Lumia Cloud will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Lumia Cloud can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Lumia Cloud can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Using analytics as competitive advantage

– Lumia Cloud has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study LumiA?re: Supporting a Virtual Workspace on the Cloud - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Lumia Cloud to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Creating value in data economy

– The success of analytics program of Lumia Cloud has opened avenues for new revenue streams for the organization in the industry. This can help Lumia Cloud to build a more holistic ecosystem as suggested in the LumiA?re: Supporting a Virtual Workspace on the Cloud case study. Lumia Cloud can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Learning at scale

– Online learning technologies has now opened space for Lumia Cloud to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.




Threats LumiA?re: Supporting a Virtual Workspace on the Cloud External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study LumiA?re: Supporting a Virtual Workspace on the Cloud are -

Shortening product life cycle

– it is one of the major threat that Lumia Cloud is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Lumia Cloud.

Technology acceleration in Forth Industrial Revolution

– Lumia Cloud has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Lumia Cloud needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Lumia Cloud in the Technology & Operations industry. The Technology & Operations industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High dependence on third party suppliers

– Lumia Cloud high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Easy access to finance

– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Lumia Cloud can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Consumer confidence and its impact on Lumia Cloud demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Lumia Cloud will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing wage structure of Lumia Cloud

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Lumia Cloud.

Environmental challenges

– Lumia Cloud needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Lumia Cloud can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Lumia Cloud with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.




Weighted SWOT Analysis of LumiA?re: Supporting a Virtual Workspace on the Cloud Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study LumiA?re: Supporting a Virtual Workspace on the Cloud needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study LumiA?re: Supporting a Virtual Workspace on the Cloud is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study LumiA?re: Supporting a Virtual Workspace on the Cloud is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of LumiA?re: Supporting a Virtual Workspace on the Cloud is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Lumia Cloud needs to make to build a sustainable competitive advantage.



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