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Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond


In this paper, I contend that executive leaders can and should be prepared to spot timely opportunities and prevent major failures, even if it requires understanding IT technical details. An essential part of executive leadership is exception management - and exceptions occur everywhere, often surfacing first as details, nothing more. Here I present two cases that show technology is no exception. In this paper, I outline how Steelscreen.com's and RoweCom's early years can illustrate why understanding IT technical details helps explain IT-related failures and successes. In particular, I outline the differences between the two stories and argue that the show stopper for Steelscreen was at its crux a technology detail - the other shortcomings could have been addressed elsewhere. I conclude with some recommendations for executive leaders and a brief outline of a teaching approach suggestion for an MBA or a Senior Executive IT class based on the ideas presented.

Authors :: Brian Subirana

Topics :: Technology & Operations

Tags :: Communication, Leadership, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond" written by Brian Subirana includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Outline Details facing as an external strategic factors. Some of the topics covered in Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond case study are - Strategic Management Strategies, Communication, Leadership and Technology & Operations.


Some of the macro environment factors that can be used to understand the Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond casestudy better are - – geopolitical disruptions, competitive advantages are harder to sustain because of technology dispersion, there is increasing trade war between United States & China, increasing energy prices, technology disruption, banking and financial system is disrupted by Bitcoin and other crypto currencies, supply chains are disrupted by pandemic , wage bills are increasing, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Outline Details, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Outline Details operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond can be done for the following purposes –
1. Strategic planning using facts provided in Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond case study
2. Improving business portfolio management of Outline Details
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Outline Details




Strengths Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Outline Details in Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond Harvard Business Review case study are -

Organizational Resilience of Outline Details

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Outline Details does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Effective Research and Development (R&D)

– Outline Details has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Operational resilience

– The operational resilience strategy in the Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Successful track record of launching new products

– Outline Details has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Outline Details has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Low bargaining power of suppliers

– Suppliers of Outline Details in the sector have low bargaining power. Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Outline Details to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Outline Details has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Outline Details to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Cross disciplinary teams

– Horizontal connected teams at the Outline Details are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Learning organization

- Outline Details is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Outline Details is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Ability to lead change in Technology & Operations field

– Outline Details is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Outline Details in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Digital Transformation in Technology & Operations segment

- digital transformation varies from industry to industry. For Outline Details digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Outline Details has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Analytics focus

– Outline Details is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Brian Subirana can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Strong track record of project management

– Outline Details is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.






Weaknesses Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond are -

Lack of clear differentiation of Outline Details products

– To increase the profitability and margins on the products, Outline Details needs to provide more differentiated products than what it is currently offering in the marketplace.

High operating costs

– Compare to the competitors, firm in the HBR case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Outline Details 's lucrative customers.

Products dominated business model

– Even though Outline Details has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond should strive to include more intangible value offerings along with its core products and services.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond, is just above the industry average. Outline Details needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Outline Details supply chain. Even after few cautionary changes mentioned in the HBR case study - Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond, it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Outline Details vulnerable to further global disruptions in South East Asia.

Low market penetration in new markets

– Outside its home market of Outline Details, firm in the HBR case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Slow to strategic competitive environment developments

– As Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond HBR case study mentions - Outline Details takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

No frontier risks strategy

– After analyzing the HBR case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Capital Spending Reduction

– Even during the low interest decade, Outline Details has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

High bargaining power of channel partners

– Because of the regulatory requirements, Brian Subirana suggests that, Outline Details is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

High cash cycle compare to competitors

Outline Details has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.




Opportunities Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond are -

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Outline Details can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Low interest rates

– Even though inflation is raising its head in most developed economies, Outline Details can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Outline Details can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Outline Details can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Learning at scale

– Online learning technologies has now opened space for Outline Details to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Leveraging digital technologies

– Outline Details can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Creating value in data economy

– The success of analytics program of Outline Details has opened avenues for new revenue streams for the organization in the industry. This can help Outline Details to build a more holistic ecosystem as suggested in the Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond case study. Outline Details can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Outline Details to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Outline Details can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Outline Details is facing challenges because of the dominance of functional experts in the organization. Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Loyalty marketing

– Outline Details has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Manufacturing automation

– Outline Details can use the latest technology developments to improve its manufacturing and designing process in Technology & Operations segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Outline Details can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Outline Details in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.




Threats Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond are -

Stagnating economy with rate increase

– Outline Details can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on Outline Details demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Outline Details will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Outline Details needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.

High dependence on third party suppliers

– Outline Details high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Outline Details with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Technology acceleration in Forth Industrial Revolution

– Outline Details has witnessed rapid integration of technology during Covid-19 in the Technology & Operations industry. As one of the leading players in the industry, Outline Details needs to keep up with the evolution of technology in the Technology & Operations sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Shortening product life cycle

– it is one of the major threat that Outline Details is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Easy access to finance

– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Outline Details can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Outline Details.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond, Outline Details may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .




Weighted SWOT Analysis of Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Executive Leadership and ITs Technical Details: Teaching Approach for Steelscreen.com and Beyond is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Outline Details needs to make to build a sustainable competitive advantage.



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