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The Digitization of Just About Everything SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of The Digitization of Just About Everything


Exponential improvement in computer gear is one of three fundamental forces enabling what the authors call 'The Second Machine Age'. They describe how innovation is being propelled by vast numbers of powerful-but-cheap devices (smartphones), each equipped with an array of processors, sensors and transmitters. They describe how services like Waze only became feasible in the past few years because of accumulated digital power increases and cost declines. Data are the lifeblood of science, they argue, and as a result, the second force powering the Second Machine age is digitization, which increases understanding by making huge amounts of data readily accessible. Thanks to the first two forces, a new style of innovation has emerged that adds social and sensor data to an existing system, greatly increasing its power and usefulness. This approach to innovation is the third and last of the forces shaping the Second Machine Age.

Authors :: Erik Brynjolfsson, Andrew McAfee

Topics :: Technology & Operations

Tags :: Innovation, IT, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "The Digitization of Just About Everything" written by Erik Brynjolfsson, Andrew McAfee includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Machine Age facing as an external strategic factors. Some of the topics covered in The Digitization of Just About Everything case study are - Strategic Management Strategies, Innovation, IT and Technology & Operations.


Some of the macro environment factors that can be used to understand the The Digitization of Just About Everything casestudy better are - – increasing transportation and logistics costs, there is backlash against globalization, increasing energy prices, wage bills are increasing, increasing household debt because of falling income levels, talent flight as more people leaving formal jobs, geopolitical disruptions, supply chains are disrupted by pandemic , there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of The Digitization of Just About Everything


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in The Digitization of Just About Everything case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Machine Age, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Machine Age operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of The Digitization of Just About Everything can be done for the following purposes –
1. Strategic planning using facts provided in The Digitization of Just About Everything case study
2. Improving business portfolio management of Machine Age
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Machine Age




Strengths The Digitization of Just About Everything | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Machine Age in The Digitization of Just About Everything Harvard Business Review case study are -

Organizational Resilience of Machine Age

– The covid-19 pandemic has put organizational resilience at the centre of everthing that Machine Age does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.

Ability to recruit top talent

– Machine Age is one of the leading recruiters in the industry. Managers in the The Digitization of Just About Everything are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Ability to lead change in Technology & Operations field

– Machine Age is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Machine Age in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Successful track record of launching new products

– Machine Age has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Machine Age has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Training and development

– Machine Age has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in The Digitization of Just About Everything Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

High brand equity

– Machine Age has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Machine Age to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Operational resilience

– The operational resilience strategy in the The Digitization of Just About Everything Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Sustainable margins compare to other players in Technology & Operations industry

– The Digitization of Just About Everything firm has clearly differentiated products in the market place. This has enabled Machine Age to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Machine Age to invest into research and development (R&D) and innovation.

Effective Research and Development (R&D)

– Machine Age has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study The Digitization of Just About Everything - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Learning organization

- Machine Age is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Machine Age is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in The Digitization of Just About Everything Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Innovation driven organization

– Machine Age is one of the most innovative firm in sector. Manager in The Digitization of Just About Everything Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Highly skilled collaborators

– Machine Age has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in The Digitization of Just About Everything HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses The Digitization of Just About Everything | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of The Digitization of Just About Everything are -

Interest costs

– Compare to the competition, Machine Age has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

High cash cycle compare to competitors

Machine Age has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Products dominated business model

– Even though Machine Age has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - The Digitization of Just About Everything should strive to include more intangible value offerings along with its core products and services.

No frontier risks strategy

– After analyzing the HBR case study The Digitization of Just About Everything, it seems that company is thinking about the frontier risks that can impact Technology & Operations strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study The Digitization of Just About Everything, is just above the industry average. Machine Age needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Aligning sales with marketing

– It come across in the case study The Digitization of Just About Everything that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case The Digitization of Just About Everything can leverage the sales team experience to cultivate customer relationships as Machine Age is planning to shift buying processes online.

Employees’ incomplete understanding of strategy

– From the instances in the HBR case study The Digitization of Just About Everything, it seems that the employees of Machine Age don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.

Skills based hiring

– The stress on hiring functional specialists at Machine Age has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow to strategic competitive environment developments

– As The Digitization of Just About Everything HBR case study mentions - Machine Age takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

High bargaining power of channel partners

– Because of the regulatory requirements, Erik Brynjolfsson, Andrew McAfee suggests that, Machine Age is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.

Capital Spending Reduction

– Even during the low interest decade, Machine Age has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.




Opportunities The Digitization of Just About Everything | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study The Digitization of Just About Everything are -

Loyalty marketing

– Machine Age has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Learning at scale

– Online learning technologies has now opened space for Machine Age to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Machine Age in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Machine Age can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Machine Age can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Machine Age can use these opportunities to build new business models that can help the communities that Machine Age operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.

Developing new processes and practices

– Machine Age can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Creating value in data economy

– The success of analytics program of Machine Age has opened avenues for new revenue streams for the organization in the industry. This can help Machine Age to build a more holistic ecosystem as suggested in the The Digitization of Just About Everything case study. Machine Age can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Better consumer reach

– The expansion of the 5G network will help Machine Age to increase its market reach. Machine Age will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Leveraging digital technologies

– Machine Age can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Machine Age is facing challenges because of the dominance of functional experts in the organization. The Digitization of Just About Everything case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Machine Age can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, The Digitization of Just About Everything, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Using analytics as competitive advantage

– Machine Age has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study The Digitization of Just About Everything - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Machine Age to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Machine Age to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Machine Age to hire the very best people irrespective of their geographical location.




Threats The Digitization of Just About Everything External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study The Digitization of Just About Everything are -

Shortening product life cycle

– it is one of the major threat that Machine Age is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Environmental challenges

– Machine Age needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Machine Age can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Machine Age with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Increasing wage structure of Machine Age

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Machine Age.

Consumer confidence and its impact on Machine Age demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Machine Age.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study The Digitization of Just About Everything, Machine Age may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Machine Age business can come under increasing regulations regarding data privacy, data security, etc.

Easy access to finance

– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Machine Age can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Machine Age will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High dependence on third party suppliers

– Machine Age high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.




Weighted SWOT Analysis of The Digitization of Just About Everything Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study The Digitization of Just About Everything needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study The Digitization of Just About Everything is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study The Digitization of Just About Everything is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of The Digitization of Just About Everything is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Machine Age needs to make to build a sustainable competitive advantage.



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