Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
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Case Study Description of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace
Revealing aspects of your personal life at work can impact your respect and likability, both of which affect motivation and engagement levels, and consequently future hireability and promotability. However, how much you choose to disclose about yourself at work is made more complicated by today's blurred social media realities, as the author's research on the topic reveals. When people feel pressured to share personal lives, or at least don't feel in full control of their disclosures, their engagement, motivation and sense of belonging can be lower. This article suggests the key steps and strategies to follow in order to harness the power of social media and avoid the potential pitfalls when managing the boundaries between personal and professional lives in cyberspace.
Swot Analysis of "Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace" written by Nancy Rothbard includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Cyberspace Engagement facing as an external strategic factors. Some of the topics covered in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study are - Strategic Management Strategies, IT, Social platforms, Strategy, Work-life balance and Technology & Operations.
Some of the macro environment factors that can be used to understand the Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace casestudy better are - – increasing transportation and logistics costs, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, increasing household debt because of falling income levels, technology disruption, talent flight as more people leaving formal jobs, supply chains are disrupted by pandemic ,
digital marketing is dominated by two big players Facebook and Google, competitive advantages are harder to sustain because of technology dispersion, etc
Introduction to SWOT Analysis of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Cyberspace Engagement, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Cyberspace Engagement operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace can be done for the following purposes –
1. Strategic planning using facts provided in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study
2. Improving business portfolio management of Cyberspace Engagement
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Cyberspace Engagement
Strengths Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Cyberspace Engagement in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace Harvard Business Review case study are -
Training and development
– Cyberspace Engagement has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Low bargaining power of suppliers
– Suppliers of Cyberspace Engagement in the sector have low bargaining power. Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Cyberspace Engagement to manage not only supply disruptions but also source products at highly competitive prices.
High brand equity
– Cyberspace Engagement has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Cyberspace Engagement to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Sustainable margins compare to other players in Technology & Operations industry
– Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace firm has clearly differentiated products in the market place. This has enabled Cyberspace Engagement to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Cyberspace Engagement to invest into research and development (R&D) and innovation.
Organizational Resilience of Cyberspace Engagement
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Cyberspace Engagement does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Strong track record of project management
– Cyberspace Engagement is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Learning organization
- Cyberspace Engagement is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Cyberspace Engagement is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Digital Transformation in Technology & Operations segment
- digital transformation varies from industry to industry. For Cyberspace Engagement digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Cyberspace Engagement has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Cross disciplinary teams
– Horizontal connected teams at the Cyberspace Engagement are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
High switching costs
– The high switching costs that Cyberspace Engagement has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Operational resilience
– The operational resilience strategy in the Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Diverse revenue streams
– Cyberspace Engagement is present in almost all the verticals within the industry. This has provided firm in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Weaknesses Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace are -
Aligning sales with marketing
– It come across in the case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace can leverage the sales team experience to cultivate customer relationships as Cyberspace Engagement is planning to shift buying processes online.
High operating costs
– Compare to the competitors, firm in the HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Cyberspace Engagement 's lucrative customers.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace, is just above the industry average. Cyberspace Engagement needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Products dominated business model
– Even though Cyberspace Engagement has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace should strive to include more intangible value offerings along with its core products and services.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace, in the dynamic environment Cyberspace Engagement has struggled to respond to the nimble upstart competition. Cyberspace Engagement has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Interest costs
– Compare to the competition, Cyberspace Engagement has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Skills based hiring
– The stress on hiring functional specialists at Cyberspace Engagement has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
Slow decision making process
– As mentioned earlier in the report, Cyberspace Engagement has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Cyberspace Engagement even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Cyberspace Engagement has relatively successful track record of launching new products.
Slow to strategic competitive environment developments
– As Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace HBR case study mentions - Cyberspace Engagement takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
High cash cycle compare to competitors
Cyberspace Engagement has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Opportunities Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace are -
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Cyberspace Engagement can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Buying journey improvements
– Cyberspace Engagement can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Loyalty marketing
– Cyberspace Engagement has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Building a culture of innovation
– managers at Cyberspace Engagement can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Cyberspace Engagement in the consumer business. Now Cyberspace Engagement can target international markets with far fewer capital restrictions requirements than the existing system.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Cyberspace Engagement can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Cyberspace Engagement can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Cyberspace Engagement can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Better consumer reach
– The expansion of the 5G network will help Cyberspace Engagement to increase its market reach. Cyberspace Engagement will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Learning at scale
– Online learning technologies has now opened space for Cyberspace Engagement to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Redefining models of collaboration and team work
– As explained in the weaknesses section, Cyberspace Engagement is facing challenges because of the dominance of functional experts in the organization. Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Using analytics as competitive advantage
– Cyberspace Engagement has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Cyberspace Engagement to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Cyberspace Engagement can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Developing new processes and practices
– Cyberspace Engagement can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Threats Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace are -
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Easy access to finance
– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Cyberspace Engagement can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Environmental challenges
– Cyberspace Engagement needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Cyberspace Engagement can take advantage of this fund but it will also bring new competitors in the Technology & Operations industry.
High dependence on third party suppliers
– Cyberspace Engagement high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Consumer confidence and its impact on Cyberspace Engagement demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Regulatory challenges
– Cyberspace Engagement needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Technology & Operations industry regulations.
Increasing wage structure of Cyberspace Engagement
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Cyberspace Engagement.
Shortening product life cycle
– it is one of the major threat that Cyberspace Engagement is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Cyberspace Engagement.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace, Cyberspace Engagement may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Cyberspace Engagement can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace .
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Cyberspace Engagement with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Weighted SWOT Analysis of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Cyberspace Engagement needs to make to build a sustainable competitive advantage.
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