Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
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Case Study Description of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace
Revealing aspects of your personal life at work can impact your respect and likability, both of which affect motivation and engagement levels, and consequently future hireability and promotability. However, how much you choose to disclose about yourself at work is made more complicated by today's blurred social media realities, as the author's research on the topic reveals. When people feel pressured to share personal lives, or at least don't feel in full control of their disclosures, their engagement, motivation and sense of belonging can be lower. This article suggests the key steps and strategies to follow in order to harness the power of social media and avoid the potential pitfalls when managing the boundaries between personal and professional lives in cyberspace.
Swot Analysis of "Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace" written by Nancy Rothbard includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Cyberspace Engagement facing as an external strategic factors. Some of the topics covered in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study are - Strategic Management Strategies, IT, Social platforms, Strategy, Work-life balance and Technology & Operations.
Some of the macro environment factors that can be used to understand the Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace casestudy better are - – digital marketing is dominated by two big players Facebook and Google, challanges to central banks by blockchain based private currencies, increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, cloud computing is disrupting traditional business models, geopolitical disruptions, supply chains are disrupted by pandemic ,
increasing inequality as vast percentage of new income is going to the top 1%, increasing commodity prices, etc
Introduction to SWOT Analysis of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Cyberspace Engagement, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Cyberspace Engagement operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace can be done for the following purposes –
1. Strategic planning using facts provided in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study
2. Improving business portfolio management of Cyberspace Engagement
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Cyberspace Engagement
Strengths Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Cyberspace Engagement in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace Harvard Business Review case study are -
Diverse revenue streams
– Cyberspace Engagement is present in almost all the verticals within the industry. This has provided firm in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Analytics focus
– Cyberspace Engagement is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Nancy Rothbard can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
High switching costs
– The high switching costs that Cyberspace Engagement has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Sustainable margins compare to other players in Technology & Operations industry
– Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace firm has clearly differentiated products in the market place. This has enabled Cyberspace Engagement to fetch slight price premium compare to the competitors in the Technology & Operations industry. The sustainable margins have also helped Cyberspace Engagement to invest into research and development (R&D) and innovation.
Superior customer experience
– The customer experience strategy of Cyberspace Engagement in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Highly skilled collaborators
– Cyberspace Engagement has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Strong track record of project management
– Cyberspace Engagement is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Learning organization
- Cyberspace Engagement is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Cyberspace Engagement is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Ability to lead change in Technology & Operations field
– Cyberspace Engagement is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Cyberspace Engagement in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.
Innovation driven organization
– Cyberspace Engagement is one of the most innovative firm in sector. Manager in Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
Cross disciplinary teams
– Horizontal connected teams at the Cyberspace Engagement are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Organizational Resilience of Cyberspace Engagement
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Cyberspace Engagement does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Weaknesses Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace are -
Products dominated business model
– Even though Cyberspace Engagement has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace should strive to include more intangible value offerings along with its core products and services.
Capital Spending Reduction
– Even during the low interest decade, Cyberspace Engagement has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Slow to strategic competitive environment developments
– As Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace HBR case study mentions - Cyberspace Engagement takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.
Slow decision making process
– As mentioned earlier in the report, Cyberspace Engagement has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Cyberspace Engagement even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
High cash cycle compare to competitors
Cyberspace Engagement has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace, is just above the industry average. Cyberspace Engagement needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace, it seems that the employees of Cyberspace Engagement don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Cyberspace Engagement is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Cyberspace Engagement has relatively successful track record of launching new products.
High operating costs
– Compare to the competitors, firm in the HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Cyberspace Engagement 's lucrative customers.
Increasing silos among functional specialists
– The organizational structure of Cyberspace Engagement is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Cyberspace Engagement needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Cyberspace Engagement to focus more on services rather than just following the product oriented approach.
Opportunities Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace are -
Learning at scale
– Online learning technologies has now opened space for Cyberspace Engagement to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Cyberspace Engagement to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Cyberspace Engagement to hire the very best people irrespective of their geographical location.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Cyberspace Engagement can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Cyberspace Engagement in the consumer business. Now Cyberspace Engagement can target international markets with far fewer capital restrictions requirements than the existing system.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Technology & Operations industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Cyberspace Engagement can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Cyberspace Engagement can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Manufacturing automation
– Cyberspace Engagement can use the latest technology developments to improve its manufacturing and designing process in Technology & Operations segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Buying journey improvements
– Cyberspace Engagement can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Loyalty marketing
– Cyberspace Engagement has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Creating value in data economy
– The success of analytics program of Cyberspace Engagement has opened avenues for new revenue streams for the organization in the industry. This can help Cyberspace Engagement to build a more holistic ecosystem as suggested in the Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace case study. Cyberspace Engagement can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Technology & Operations industry, but it has also influenced the consumer preferences. Cyberspace Engagement can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Building a culture of innovation
– managers at Cyberspace Engagement can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Technology & Operations segment.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Cyberspace Engagement can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Cyberspace Engagement can use these opportunities to build new business models that can help the communities that Cyberspace Engagement operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.
Threats Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace are -
Barriers of entry lowering
– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Cyberspace Engagement with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace, Cyberspace Engagement may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Cyberspace Engagement in the Technology & Operations sector and impact the bottomline of the organization.
Consumer confidence and its impact on Cyberspace Engagement demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Cyberspace Engagement business can come under increasing regulations regarding data privacy, data security, etc.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Cyberspace Engagement can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace .
Increasing wage structure of Cyberspace Engagement
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Cyberspace Engagement.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Cyberspace Engagement needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Cyberspace Engagement will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Shortening product life cycle
– it is one of the major threat that Cyberspace Engagement is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Stagnating economy with rate increase
– Cyberspace Engagement can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Easy access to finance
– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Cyberspace Engagement can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Weighted SWOT Analysis of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Social Media Strategies for Better Work-Life Engagement: Boundary Management in Cyberspace is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Cyberspace Engagement needs to make to build a sustainable competitive advantage.
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