AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Technology & Operations
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India
The case describes operations of one of the early entrants in the Online Grocery Delivery industry in India, AtMyDoorsteps.com (AMD). After having run the company for three years, the founder, Sushant Junnarkar, is looking for big ticket funding. As he prepares his pitch, he wonders whether his business is lucrative enough for investors. What changes could be possibly made to the existing model to improve profitability for the company? He intends to revisit some of the strategic and tactical decisions that he had made at the time of inception of AMD. Junnarkar's final decision would determine the fate of his pitch to investors and subsequently the future sustainability of his venture.
Swot Analysis of "AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India" written by Sarang Deo, Sripad Devalkar, Meghana Gokhale, Akshay Vaidya includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Atmydoorsteps.com Amd facing as an external strategic factors. Some of the topics covered in AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India case study are - Strategic Management Strategies, Supply chain and Technology & Operations.
Some of the macro environment factors that can be used to understand the AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India casestudy better are - – talent flight as more people leaving formal jobs, increasing transportation and logistics costs, central banks are concerned over increasing inflation, increasing household debt because of falling income levels, challanges to central banks by blockchain based private currencies, increasing government debt because of Covid-19 spendings, increasing commodity prices,
banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing energy prices, etc
Introduction to SWOT Analysis of AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Atmydoorsteps.com Amd, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Atmydoorsteps.com Amd operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India can be done for the following purposes –
1. Strategic planning using facts provided in AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India case study
2. Improving business portfolio management of Atmydoorsteps.com Amd
3. Assessing feasibility of the new initiative in Technology & Operations field.
4. Making a Technology & Operations topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Atmydoorsteps.com Amd
Strengths AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Atmydoorsteps.com Amd in AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India Harvard Business Review case study are -
Strong track record of project management
– Atmydoorsteps.com Amd is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Digital Transformation in Technology & Operations segment
- digital transformation varies from industry to industry. For Atmydoorsteps.com Amd digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Atmydoorsteps.com Amd has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Training and development
– Atmydoorsteps.com Amd has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Effective Research and Development (R&D)
– Atmydoorsteps.com Amd has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Successful track record of launching new products
– Atmydoorsteps.com Amd has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Atmydoorsteps.com Amd has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Innovation driven organization
– Atmydoorsteps.com Amd is one of the most innovative firm in sector. Manager in AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.
High switching costs
– The high switching costs that Atmydoorsteps.com Amd has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Low bargaining power of suppliers
– Suppliers of Atmydoorsteps.com Amd in the sector have low bargaining power. AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Atmydoorsteps.com Amd to manage not only supply disruptions but also source products at highly competitive prices.
Ability to recruit top talent
– Atmydoorsteps.com Amd is one of the leading recruiters in the industry. Managers in the AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.
Diverse revenue streams
– Atmydoorsteps.com Amd is present in almost all the verticals within the industry. This has provided firm in AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Analytics focus
– Atmydoorsteps.com Amd is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Sarang Deo, Sripad Devalkar, Meghana Gokhale, Akshay Vaidya can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Superior customer experience
– The customer experience strategy of Atmydoorsteps.com Amd in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Weaknesses AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India are -
Capital Spending Reduction
– Even during the low interest decade, Atmydoorsteps.com Amd has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Ability to respond to the competition
– As the decision making is very deliberative, highlighted in the case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India, in the dynamic environment Atmydoorsteps.com Amd has struggled to respond to the nimble upstart competition. Atmydoorsteps.com Amd has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.
Skills based hiring
– The stress on hiring functional specialists at Atmydoorsteps.com Amd has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
High operating costs
– Compare to the competitors, firm in the HBR case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Atmydoorsteps.com Amd 's lucrative customers.
Slow decision making process
– As mentioned earlier in the report, Atmydoorsteps.com Amd has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Atmydoorsteps.com Amd even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Atmydoorsteps.com Amd has relatively successful track record of launching new products.
Interest costs
– Compare to the competition, Atmydoorsteps.com Amd has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Employees’ incomplete understanding of strategy
– From the instances in the HBR case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India, it seems that the employees of Atmydoorsteps.com Amd don’t have comprehensive understanding of the firm’s strategy. This is reflected in number of promotional campaigns over the last few years that had mixed messaging and competing priorities. Some of the strategic activities and services promoted in the promotional campaigns were not consistent with the organization’s strategy.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Atmydoorsteps.com Amd is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
Increasing silos among functional specialists
– The organizational structure of Atmydoorsteps.com Amd is dominated by functional specialists. It is not different from other players in the Technology & Operations segment. Atmydoorsteps.com Amd needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Atmydoorsteps.com Amd to focus more on services rather than just following the product oriented approach.
Low market penetration in new markets
– Outside its home market of Atmydoorsteps.com Amd, firm in the HBR case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Opportunities AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India are -
Better consumer reach
– The expansion of the 5G network will help Atmydoorsteps.com Amd to increase its market reach. Atmydoorsteps.com Amd will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Lowering marketing communication costs
– 5G expansion will open new opportunities for Atmydoorsteps.com Amd in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Technology & Operations segment, and it will provide faster access to the consumers.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Atmydoorsteps.com Amd to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Learning at scale
– Online learning technologies has now opened space for Atmydoorsteps.com Amd to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.
Developing new processes and practices
– Atmydoorsteps.com Amd can develop new processes and procedures in Technology & Operations industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Buying journey improvements
– Atmydoorsteps.com Amd can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.
Creating value in data economy
– The success of analytics program of Atmydoorsteps.com Amd has opened avenues for new revenue streams for the organization in the industry. This can help Atmydoorsteps.com Amd to build a more holistic ecosystem as suggested in the AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India case study. Atmydoorsteps.com Amd can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Atmydoorsteps.com Amd can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Atmydoorsteps.com Amd in the consumer business. Now Atmydoorsteps.com Amd can target international markets with far fewer capital restrictions requirements than the existing system.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Technology & Operations industry, but it has also influenced the consumer preferences. Atmydoorsteps.com Amd can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Atmydoorsteps.com Amd can use these opportunities to build new business models that can help the communities that Atmydoorsteps.com Amd operates in. Secondly it can use opportunities from government spending in Technology & Operations sector.
Leveraging digital technologies
– Atmydoorsteps.com Amd can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Loyalty marketing
– Atmydoorsteps.com Amd has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Threats AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India are -
Increasing wage structure of Atmydoorsteps.com Amd
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Atmydoorsteps.com Amd.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Atmydoorsteps.com Amd needs to understand the core reasons impacting the Technology & Operations industry. This will help it in building a better workplace.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Atmydoorsteps.com Amd will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Atmydoorsteps.com Amd in the Technology & Operations sector and impact the bottomline of the organization.
Backlash against dominant players
– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Atmydoorsteps.com Amd business can come under increasing regulations regarding data privacy, data security, etc.
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Atmydoorsteps.com Amd.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India, Atmydoorsteps.com Amd may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Technology & Operations .
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Atmydoorsteps.com Amd can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India .
Shortening product life cycle
– it is one of the major threat that Atmydoorsteps.com Amd is facing in Technology & Operations sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
High dependence on third party suppliers
– Atmydoorsteps.com Amd high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Easy access to finance
– Easy access to finance in Technology & Operations field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Atmydoorsteps.com Amd can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Weighted SWOT Analysis of AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of AtMyDoorsteps.com: Breaking Ground in Online Grocery Market in India is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Atmydoorsteps.com Amd needs to make to build a sustainable competitive advantage.
