Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Leadership & Managing People
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing
The sharing economy is growing globally in terms of user numbers, service providers, and novel concepts. Peer-to-peer (P2P) asset sharing, or asset rental between private individuals, has attracted the attention of entrepreneurs and researchers alike. P2P asset-sharing networks need to focus on two distinct customer groups: (1) asset owners willing to rent out their assets, and (2) renters interested in renting others assets. Despite consumers' high interest in P2P asset sharing, participation rates lag projections, which is mainly attributable to lack of participating asset owners. This could be problematic for P2P networks as they do not own assets; instead, they rely on a sufficient number of asset owners to participate. Detailed indications on the participation motives of users are required to distinctly position P2P asset sharing and enhance communication of consumer-relevant benefits. To this end, we have engaged in a detailed investigation of participation motives in the P2P car-sharing context. We have conducted in-depth interviews with car owners and renters to derive usage types that represent consumer decision profiles that participate in P2P car-sharing services. Based on our findings, we provide extensive recommendations to entrepreneurs in the P2P asset-sharing market.
Authors :: Mark-Philipp Wilhelms, Katrin Merfeld, Sven Henkel
Swot Analysis of "Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing" written by Mark-Philipp Wilhelms, Katrin Merfeld, Sven Henkel includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that P2p Asset facing as an external strategic factors. Some of the topics covered in Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing case study are - Strategic Management Strategies, Entrepreneurship and Leadership & Managing People.
Some of the macro environment factors that can be used to understand the Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing casestudy better are - – increasing commodity prices, technology disruption, banking and financial system is disrupted by Bitcoin and other crypto currencies, competitive advantages are harder to sustain because of technology dispersion, central banks are concerned over increasing inflation, increasing household debt because of falling income levels, increasing energy prices,
challanges to central banks by blockchain based private currencies, wage bills are increasing, etc
Introduction to SWOT Analysis of Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the P2p Asset, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which P2p Asset operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing can be done for the following purposes –
1. Strategic planning using facts provided in Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing case study
2. Improving business portfolio management of P2p Asset
3. Assessing feasibility of the new initiative in Leadership & Managing People field.
4. Making a Leadership & Managing People topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of P2p Asset
Strengths Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of P2p Asset in Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing Harvard Business Review case study are -
Organizational Resilience of P2p Asset
– The covid-19 pandemic has put organizational resilience at the centre of everthing that P2p Asset does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Diverse revenue streams
– P2p Asset is present in almost all the verticals within the industry. This has provided firm in Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.
Superior customer experience
– The customer experience strategy of P2p Asset in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
Operational resilience
– The operational resilience strategy in the Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.
Sustainable margins compare to other players in Leadership & Managing People industry
– Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing firm has clearly differentiated products in the market place. This has enabled P2p Asset to fetch slight price premium compare to the competitors in the Leadership & Managing People industry. The sustainable margins have also helped P2p Asset to invest into research and development (R&D) and innovation.
Digital Transformation in Leadership & Managing People segment
- digital transformation varies from industry to industry. For P2p Asset digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. P2p Asset has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Training and development
– P2p Asset has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
Successful track record of launching new products
– P2p Asset has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. P2p Asset has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.
Effective Research and Development (R&D)
– P2p Asset has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.
Cross disciplinary teams
– Horizontal connected teams at the P2p Asset are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Strong track record of project management
– P2p Asset is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.
Learning organization
- P2p Asset is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at P2p Asset is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Weaknesses Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing are -
Workers concerns about automation
– As automation is fast increasing in the segment, P2p Asset needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.
Interest costs
– Compare to the competition, P2p Asset has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Capital Spending Reduction
– Even during the low interest decade, P2p Asset has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though P2p Asset has relatively successful track record of launching new products.
Aligning sales with marketing
– It come across in the case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing can leverage the sales team experience to cultivate customer relationships as P2p Asset is planning to shift buying processes online.
Slow to harness new channels of communication
– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, P2p Asset is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.
High cash cycle compare to competitors
P2p Asset has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing, is just above the industry average. P2p Asset needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Slow decision making process
– As mentioned earlier in the report, P2p Asset has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. P2p Asset even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.
Low market penetration in new markets
– Outside its home market of P2p Asset, firm in the HBR case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.
Need for greater diversity
– P2p Asset has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Opportunities Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing are -
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help P2p Asset to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Building a culture of innovation
– managers at P2p Asset can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Leadership & Managing People segment.
Manufacturing automation
– P2p Asset can use the latest technology developments to improve its manufacturing and designing process in Leadership & Managing People segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.
Developing new processes and practices
– P2p Asset can develop new processes and procedures in Leadership & Managing People industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.
Low interest rates
– Even though inflation is raising its head in most developed economies, P2p Asset can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for P2p Asset in the consumer business. Now P2p Asset can target international markets with far fewer capital restrictions requirements than the existing system.
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects P2p Asset can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Loyalty marketing
– P2p Asset has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Creating value in data economy
– The success of analytics program of P2p Asset has opened avenues for new revenue streams for the organization in the industry. This can help P2p Asset to build a more holistic ecosystem as suggested in the Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing case study. P2p Asset can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Finding new ways to collaborate
– Covid-19 has not only transformed business models of companies in Leadership & Managing People industry, but it has also influenced the consumer preferences. P2p Asset can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, P2p Asset can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for P2p Asset to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for P2p Asset to hire the very best people irrespective of their geographical location.
Redefining models of collaboration and team work
– As explained in the weaknesses section, P2p Asset is facing challenges because of the dominance of functional experts in the organization. Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.
Threats Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing are -
Easy access to finance
– Easy access to finance in Leadership & Managing People field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. P2p Asset can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
Stagnating economy with rate increase
– P2p Asset can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Technology acceleration in Forth Industrial Revolution
– P2p Asset has witnessed rapid integration of technology during Covid-19 in the Leadership & Managing People industry. As one of the leading players in the industry, P2p Asset needs to keep up with the evolution of technology in the Leadership & Managing People sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Consumer confidence and its impact on P2p Asset demand
– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, P2p Asset can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing .
High dependence on third party suppliers
– P2p Asset high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.
Environmental challenges
– P2p Asset needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. P2p Asset can take advantage of this fund but it will also bring new competitors in the Leadership & Managing People industry.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
New competition
– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for P2p Asset in the Leadership & Managing People sector and impact the bottomline of the organization.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. P2p Asset will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Increasing wage structure of P2p Asset
– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of P2p Asset.
Technology disruption because of hacks, piracy etc
– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. P2p Asset needs to understand the core reasons impacting the Leadership & Managing People industry. This will help it in building a better workplace.
Weighted SWOT Analysis of Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Yours, Mine, and Ours: A User-Centric Analysis of Opportunities and Challenges in Peer-to-Peer Asset Sharing is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that P2p Asset needs to make to build a sustainable competitive advantage.
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