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Tervita's Acquisition of Complete Environmental Inc. (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Tervita's Acquisition of Complete Environmental Inc. (A)


On January 3, 2011, the Canadian Competition Bureau was reviewing a recent business merger. CCS Corporation Inc. (Tervita) had acquired Complete Environmental Inc. (Complete). Prior to its acquisition by Tervita, Complete had received regulatory approval to operate a secure landfill site in Northeastern British Columbia (NEBC). However, a complaint about the purchase was filed by SECURE Energy Services Inc. (SECURE), one of Tervita's competitors. The complaint claimed that the price Tervita paid for Complete was well above fair market value, and that the purchase would eliminate a competitor in the NEBC market. At the time, only two secure landfills operated in NEBC. Both were owned by Tervita, which provided a wide-range of waste management, recovery, and disposal services to the North American oil and gas industry. The Canadian Competition Bureau had to evaluate the economics underlying Tervita's decision to pay a premium price for Complete. It also needed to determine whether the acquisition violated the Competition Act, or whether the complaint was merely a frivolous case of "sour grapes" stemming from SECURE's own failure to acquire Complete.

Authors :: Brandon Schaufele, Ken Mark

Topics :: Strategy & Execution

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Tervita's Acquisition of Complete Environmental Inc. (A)" written by Brandon Schaufele, Ken Mark includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Tervita Complete facing as an external strategic factors. Some of the topics covered in Tervita's Acquisition of Complete Environmental Inc. (A) case study are - Strategic Management Strategies, and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Tervita's Acquisition of Complete Environmental Inc. (A) casestudy better are - – cloud computing is disrupting traditional business models, customer relationship management is fast transforming because of increasing concerns over data privacy, technology disruption, digital marketing is dominated by two big players Facebook and Google, banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing inequality as vast percentage of new income is going to the top 1%, increasing transportation and logistics costs, talent flight as more people leaving formal jobs, increasing commodity prices, etc



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Introduction to SWOT Analysis of Tervita's Acquisition of Complete Environmental Inc. (A)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Tervita's Acquisition of Complete Environmental Inc. (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Tervita Complete, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Tervita Complete operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Tervita's Acquisition of Complete Environmental Inc. (A) can be done for the following purposes –
1. Strategic planning using facts provided in Tervita's Acquisition of Complete Environmental Inc. (A) case study
2. Improving business portfolio management of Tervita Complete
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Tervita Complete




Strengths Tervita's Acquisition of Complete Environmental Inc. (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Tervita Complete in Tervita's Acquisition of Complete Environmental Inc. (A) Harvard Business Review case study are -

Operational resilience

– The operational resilience strategy in the Tervita's Acquisition of Complete Environmental Inc. (A) Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Ability to recruit top talent

– Tervita Complete is one of the leading recruiters in the industry. Managers in the Tervita's Acquisition of Complete Environmental Inc. (A) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Tervita Complete digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Tervita Complete has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Learning organization

- Tervita Complete is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Tervita Complete is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Tervita's Acquisition of Complete Environmental Inc. (A) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

High brand equity

– Tervita Complete has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Tervita Complete to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Strong track record of project management

– Tervita Complete is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Superior customer experience

– The customer experience strategy of Tervita Complete in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Effective Research and Development (R&D)

– Tervita Complete has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Tervita's Acquisition of Complete Environmental Inc. (A) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Ability to lead change in Strategy & Execution field

– Tervita Complete is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Tervita Complete in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Cross disciplinary teams

– Horizontal connected teams at the Tervita Complete are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Training and development

– Tervita Complete has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Tervita's Acquisition of Complete Environmental Inc. (A) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Successful track record of launching new products

– Tervita Complete has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Tervita Complete has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses Tervita's Acquisition of Complete Environmental Inc. (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Tervita's Acquisition of Complete Environmental Inc. (A) are -

Skills based hiring

– The stress on hiring functional specialists at Tervita Complete has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Slow decision making process

– As mentioned earlier in the report, Tervita Complete has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Tervita Complete even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Increasing silos among functional specialists

– The organizational structure of Tervita Complete is dominated by functional specialists. It is not different from other players in the Strategy & Execution segment. Tervita Complete needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Tervita Complete to focus more on services rather than just following the product oriented approach.

High operating costs

– Compare to the competitors, firm in the HBR case study Tervita's Acquisition of Complete Environmental Inc. (A) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Tervita Complete 's lucrative customers.

Slow to strategic competitive environment developments

– As Tervita's Acquisition of Complete Environmental Inc. (A) HBR case study mentions - Tervita Complete takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Interest costs

– Compare to the competition, Tervita Complete has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

No frontier risks strategy

– After analyzing the HBR case study Tervita's Acquisition of Complete Environmental Inc. (A), it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Tervita's Acquisition of Complete Environmental Inc. (A), in the dynamic environment Tervita Complete has struggled to respond to the nimble upstart competition. Tervita Complete has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Workers concerns about automation

– As automation is fast increasing in the segment, Tervita Complete needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

Low market penetration in new markets

– Outside its home market of Tervita Complete, firm in the HBR case study Tervita's Acquisition of Complete Environmental Inc. (A) needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

High bargaining power of channel partners

– Because of the regulatory requirements, Brandon Schaufele, Ken Mark suggests that, Tervita Complete is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.




Opportunities Tervita's Acquisition of Complete Environmental Inc. (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Tervita's Acquisition of Complete Environmental Inc. (A) are -

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Tervita Complete to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Developing new processes and practices

– Tervita Complete can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Creating value in data economy

– The success of analytics program of Tervita Complete has opened avenues for new revenue streams for the organization in the industry. This can help Tervita Complete to build a more holistic ecosystem as suggested in the Tervita's Acquisition of Complete Environmental Inc. (A) case study. Tervita Complete can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Using analytics as competitive advantage

– Tervita Complete has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Tervita's Acquisition of Complete Environmental Inc. (A) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Tervita Complete to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Strategy & Execution industry, but it has also influenced the consumer preferences. Tervita Complete can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Strategy & Execution industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Tervita Complete can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Tervita Complete can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Tervita Complete can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Tervita's Acquisition of Complete Environmental Inc. (A), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Tervita Complete can use these opportunities to build new business models that can help the communities that Tervita Complete operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Tervita Complete in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Tervita Complete can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Buying journey improvements

– Tervita Complete can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Tervita's Acquisition of Complete Environmental Inc. (A) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Building a culture of innovation

– managers at Tervita Complete can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Strategy & Execution segment.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Tervita Complete in the consumer business. Now Tervita Complete can target international markets with far fewer capital restrictions requirements than the existing system.




Threats Tervita's Acquisition of Complete Environmental Inc. (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Tervita's Acquisition of Complete Environmental Inc. (A) are -

Increasing wage structure of Tervita Complete

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Tervita Complete.

Regulatory challenges

– Tervita Complete needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Strategy & Execution industry regulations.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Tervita Complete with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Tervita Complete needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Tervita Complete can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Tervita Complete business can come under increasing regulations regarding data privacy, data security, etc.

Shortening product life cycle

– it is one of the major threat that Tervita Complete is facing in Strategy & Execution sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Tervita's Acquisition of Complete Environmental Inc. (A), Tervita Complete may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Environmental challenges

– Tervita Complete needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Tervita Complete can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Tervita Complete.

Consumer confidence and its impact on Tervita Complete demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Stagnating economy with rate increase

– Tervita Complete can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Tervita Complete in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.




Weighted SWOT Analysis of Tervita's Acquisition of Complete Environmental Inc. (A) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Tervita's Acquisition of Complete Environmental Inc. (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Tervita's Acquisition of Complete Environmental Inc. (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Tervita's Acquisition of Complete Environmental Inc. (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Tervita's Acquisition of Complete Environmental Inc. (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Tervita Complete needs to make to build a sustainable competitive advantage.



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