Human Rights Watch: The Burma Situation (A) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
Global Business
Strategy / MBA Resources
Case Study SWOT Analysis Solution
Case Study Description of Human Rights Watch: The Burma Situation (A)
This two-part case deals with the events surrounding the monitoring by Human Rights Watch (HRW) of human rights violations targeting Rohingya Muslims in Burma in October 2012. The case focuses on HRW's decision to publish a report of the situation and the impact of that report in Burma and abroad. While most human rights violation investigations are 'business as usual' for HRW, the situation presented in this case was different: the primary material for the investigation was satellite imagery, not the eyewitness reports typically used by HRW. The case is designed to stimulate discussion of value creation by NGOs, the effect of technological development on NGO operations, and the development of new capabilities by NGOs. It also introduces students to human rights issues, a topic rarely discussed in business schools. Part A provides background to address questions concerning (1) whether or not HRW should report the violations and (2) how satellite imagery can provide sufficient evidence to raise awareness of a situation. Part B covers the impact of the report on the situation by looking at the response from the media, the United Nations, the United States, and the Government of Burma. The case also sheds light on the challenges faced by HRW in the fulfillment of its mission.
Swot Analysis of "Human Rights Watch: The Burma Situation (A)" written by Yves Plourde, Shoma Patnaik includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Hrw Burma facing as an external strategic factors. Some of the topics covered in Human Rights Watch: The Burma Situation (A) case study are - Strategic Management Strategies, Technology and Global Business.
Some of the macro environment factors that can be used to understand the Human Rights Watch: The Burma Situation (A) casestudy better are - – competitive advantages are harder to sustain because of technology dispersion, customer relationship management is fast transforming because of increasing concerns over data privacy, talent flight as more people leaving formal jobs, digital marketing is dominated by two big players Facebook and Google, increasing inequality as vast percentage of new income is going to the top 1%, technology disruption, wage bills are increasing,
there is increasing trade war between United States & China, cloud computing is disrupting traditional business models, etc
Introduction to SWOT Analysis of Human Rights Watch: The Burma Situation (A)
SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Human Rights Watch: The Burma Situation (A) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Hrw Burma, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Hrw Burma operates in.
According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.
SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix
SWOT analysis of Human Rights Watch: The Burma Situation (A) can be done for the following purposes –
1. Strategic planning using facts provided in Human Rights Watch: The Burma Situation (A) case study
2. Improving business portfolio management of Hrw Burma
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Hrw Burma
Strengths Human Rights Watch: The Burma Situation (A) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The strengths of Hrw Burma in Human Rights Watch: The Burma Situation (A) Harvard Business Review case study are -
Analytics focus
– Hrw Burma is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Yves Plourde, Shoma Patnaik can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.
Organizational Resilience of Hrw Burma
– The covid-19 pandemic has put organizational resilience at the centre of everthing that Hrw Burma does. Organizational resilience comprises - Financial Resilience, Operational Resilience, Technological Resilience, Organizational Resilience, Business Model Resilience, and Reputation Resilience.
Cross disciplinary teams
– Horizontal connected teams at the Hrw Burma are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.
Low bargaining power of suppliers
– Suppliers of Hrw Burma in the sector have low bargaining power. Human Rights Watch: The Burma Situation (A) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Hrw Burma to manage not only supply disruptions but also source products at highly competitive prices.
Highly skilled collaborators
– Hrw Burma has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Human Rights Watch: The Burma Situation (A) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.
Superior customer experience
– The customer experience strategy of Hrw Burma in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.
High switching costs
– The high switching costs that Hrw Burma has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.
Learning organization
- Hrw Burma is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Hrw Burma is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Human Rights Watch: The Burma Situation (A) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.
Digital Transformation in Global Business segment
- digital transformation varies from industry to industry. For Hrw Burma digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Hrw Burma has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.
Sustainable margins compare to other players in Global Business industry
– Human Rights Watch: The Burma Situation (A) firm has clearly differentiated products in the market place. This has enabled Hrw Burma to fetch slight price premium compare to the competitors in the Global Business industry. The sustainable margins have also helped Hrw Burma to invest into research and development (R&D) and innovation.
Training and development
– Hrw Burma has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Human Rights Watch: The Burma Situation (A) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.
High brand equity
– Hrw Burma has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Hrw Burma to keep acquiring new customers and building profitable relationship with both the new and loyal customers.
Weaknesses Human Rights Watch: The Burma Situation (A) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The weaknesses of Human Rights Watch: The Burma Situation (A) are -
Interest costs
– Compare to the competition, Hrw Burma has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.
Skills based hiring
– The stress on hiring functional specialists at Hrw Burma has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.
High cash cycle compare to competitors
Hrw Burma has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.
High operating costs
– Compare to the competitors, firm in the HBR case study Human Rights Watch: The Burma Situation (A) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Hrw Burma 's lucrative customers.
High dependence on star products
– The top 2 products and services of the firm as mentioned in the Human Rights Watch: The Burma Situation (A) HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Hrw Burma has relatively successful track record of launching new products.
Aligning sales with marketing
– It come across in the case study Human Rights Watch: The Burma Situation (A) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Human Rights Watch: The Burma Situation (A) can leverage the sales team experience to cultivate customer relationships as Hrw Burma is planning to shift buying processes online.
Need for greater diversity
– Hrw Burma has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.
Products dominated business model
– Even though Hrw Burma has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Human Rights Watch: The Burma Situation (A) should strive to include more intangible value offerings along with its core products and services.
High bargaining power of channel partners
– Because of the regulatory requirements, Yves Plourde, Shoma Patnaik suggests that, Hrw Burma is facing high bargaining power of the channel partners. So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry.
Compensation and incentives
– The revenue per employee as mentioned in the HBR case study Human Rights Watch: The Burma Situation (A), is just above the industry average. Hrw Burma needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.
Capital Spending Reduction
– Even during the low interest decade, Hrw Burma has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.
Opportunities Human Rights Watch: The Burma Situation (A) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The opportunities highlighted in the Harvard Business Review case study Human Rights Watch: The Burma Situation (A) are -
Reforming the budgeting process
- By establishing new metrics that will be used to evaluate both existing and potential projects Hrw Burma can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.
Increase in government spending
– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Hrw Burma can use these opportunities to build new business models that can help the communities that Hrw Burma operates in. Secondly it can use opportunities from government spending in Global Business sector.
Harnessing reconfiguration of the global supply chains
– As the trade war between US and China heats up in the coming years, Hrw Burma can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, Human Rights Watch: The Burma Situation (A), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.
Remote work and new talent hiring opportunities
– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Hrw Burma to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Hrw Burma to hire the very best people irrespective of their geographical location.
Reconfiguring business model
– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Hrw Burma to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.
Better consumer reach
– The expansion of the 5G network will help Hrw Burma to increase its market reach. Hrw Burma will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.
Identify volunteer opportunities
– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Hrw Burma can explore opportunities that can attract volunteers and are consistent with its mission and vision.
Loyalty marketing
– Hrw Burma has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.
Leveraging digital technologies
– Hrw Burma can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.
Changes in consumer behavior post Covid-19
– Consumer behavior has changed in the Global Business industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Hrw Burma can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Hrw Burma can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.
Creating value in data economy
– The success of analytics program of Hrw Burma has opened avenues for new revenue streams for the organization in the industry. This can help Hrw Burma to build a more holistic ecosystem as suggested in the Human Rights Watch: The Burma Situation (A) case study. Hrw Burma can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.
Use of Bitcoin and other crypto currencies for transactions
– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Hrw Burma in the consumer business. Now Hrw Burma can target international markets with far fewer capital restrictions requirements than the existing system.
Using analytics as competitive advantage
– Hrw Burma has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study Human Rights Watch: The Burma Situation (A) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Hrw Burma to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.
Threats Human Rights Watch: The Burma Situation (A) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis
The threats mentioned in the HBR case study Human Rights Watch: The Burma Situation (A) are -
Environmental challenges
– Hrw Burma needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Hrw Burma can take advantage of this fund but it will also bring new competitors in the Global Business industry.
Technology acceleration in Forth Industrial Revolution
– Hrw Burma has witnessed rapid integration of technology during Covid-19 in the Global Business industry. As one of the leading players in the industry, Hrw Burma needs to keep up with the evolution of technology in the Global Business sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.
Shortening product life cycle
– it is one of the major threat that Hrw Burma is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.
Aging population
– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.
Easy access to finance
– Easy access to finance in Global Business field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Hrw Burma can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.
High level of anxiety and lack of motivation
– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Hrw Burma needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.
Increasing international competition and downward pressure on margins
– Apart from technology driven competitive advantage dilution, Hrw Burma can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Human Rights Watch: The Burma Situation (A) .
Capital market disruption
– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Hrw Burma.
Trade war between China and United States
– The trade war between two of the biggest economies can hugely impact the opportunities for Hrw Burma in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.
Regulatory challenges
– Hrw Burma needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Global Business industry regulations.
Instability in the European markets
– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Hrw Burma will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.
Stagnating economy with rate increase
– Hrw Burma can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.
Learning curve for new practices
– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Human Rights Watch: The Burma Situation (A), Hrw Burma may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .
Weighted SWOT Analysis of Human Rights Watch: The Burma Situation (A) Template, Example
Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Human Rights Watch: The Burma Situation (A) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants.
We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –
First stage for doing weighted SWOT analysis of the case study Human Rights Watch: The Burma Situation (A) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.
Second stage for conducting weighted SWOT analysis of the Harvard case study Human Rights Watch: The Burma Situation (A) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.
Third stage of constructing weighted SWOT analysis of Human Rights Watch: The Burma Situation (A) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Hrw Burma needs to make to build a sustainable competitive advantage.