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Creating Great Choices: A Leader's Guide to Integrative Thinking SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Creating Great Choices: A Leader's Guide to Integrative Thinking


The authors begin by asking the reader, How often do you make choices? Really make them? Or how often do you just accept one of the choices that is handed to you? They describe how LEGO's CEO went about creating a new choice for his company-one that did not previously exist as an option. They describe how this display of 'Integrative Thinking' brings together three thinking skills to create new choices: metacognition, empathy and creativity. These components, they argue, can overcome the limitations of current decision-making processes and produce better outcomes.

Authors :: Jennifer Riel, Roger Martin

Topics :: Strategy & Execution

Tags :: Psychology, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Creating Great Choices: A Leader's Guide to Integrative Thinking" written by Jennifer Riel, Roger Martin includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Choices Thinking facing as an external strategic factors. Some of the topics covered in Creating Great Choices: A Leader's Guide to Integrative Thinking case study are - Strategic Management Strategies, Psychology and Strategy & Execution.


Some of the macro environment factors that can be used to understand the Creating Great Choices: A Leader's Guide to Integrative Thinking casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels, technology disruption, cloud computing is disrupting traditional business models, competitive advantages are harder to sustain because of technology dispersion, increasing inequality as vast percentage of new income is going to the top 1%, challanges to central banks by blockchain based private currencies, digital marketing is dominated by two big players Facebook and Google, wage bills are increasing, etc



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Introduction to SWOT Analysis of Creating Great Choices: A Leader's Guide to Integrative Thinking


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Creating Great Choices: A Leader's Guide to Integrative Thinking case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Choices Thinking, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Choices Thinking operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Creating Great Choices: A Leader's Guide to Integrative Thinking can be done for the following purposes –
1. Strategic planning using facts provided in Creating Great Choices: A Leader's Guide to Integrative Thinking case study
2. Improving business portfolio management of Choices Thinking
3. Assessing feasibility of the new initiative in Strategy & Execution field.
4. Making a Strategy & Execution topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Choices Thinking




Strengths Creating Great Choices: A Leader's Guide to Integrative Thinking | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Choices Thinking in Creating Great Choices: A Leader's Guide to Integrative Thinking Harvard Business Review case study are -

Sustainable margins compare to other players in Strategy & Execution industry

– Creating Great Choices: A Leader's Guide to Integrative Thinking firm has clearly differentiated products in the market place. This has enabled Choices Thinking to fetch slight price premium compare to the competitors in the Strategy & Execution industry. The sustainable margins have also helped Choices Thinking to invest into research and development (R&D) and innovation.

Learning organization

- Choices Thinking is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Choices Thinking is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Creating Great Choices: A Leader's Guide to Integrative Thinking Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Analytics focus

– Choices Thinking is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Jennifer Riel, Roger Martin can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Low bargaining power of suppliers

– Suppliers of Choices Thinking in the sector have low bargaining power. Creating Great Choices: A Leader's Guide to Integrative Thinking has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Choices Thinking to manage not only supply disruptions but also source products at highly competitive prices.

Effective Research and Development (R&D)

– Choices Thinking has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Creating Great Choices: A Leader's Guide to Integrative Thinking - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Digital Transformation in Strategy & Execution segment

- digital transformation varies from industry to industry. For Choices Thinking digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Choices Thinking has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Training and development

– Choices Thinking has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Creating Great Choices: A Leader's Guide to Integrative Thinking Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Strong track record of project management

– Choices Thinking is known for sticking to its project targets. This enables the firm to manage – time, project costs, and have sustainable margins on the projects.

Successful track record of launching new products

– Choices Thinking has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Choices Thinking has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

Innovation driven organization

– Choices Thinking is one of the most innovative firm in sector. Manager in Creating Great Choices: A Leader's Guide to Integrative Thinking Harvard Business Review case study can use Clayton Christensen Disruptive Innovation strategies to further increase the scale of innovtions in the organization.

Diverse revenue streams

– Choices Thinking is present in almost all the verticals within the industry. This has provided firm in Creating Great Choices: A Leader's Guide to Integrative Thinking case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Cross disciplinary teams

– Horizontal connected teams at the Choices Thinking are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.






Weaknesses Creating Great Choices: A Leader's Guide to Integrative Thinking | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Creating Great Choices: A Leader's Guide to Integrative Thinking are -

No frontier risks strategy

– After analyzing the HBR case study Creating Great Choices: A Leader's Guide to Integrative Thinking, it seems that company is thinking about the frontier risks that can impact Strategy & Execution strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Skills based hiring

– The stress on hiring functional specialists at Choices Thinking has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.

Workers concerns about automation

– As automation is fast increasing in the segment, Choices Thinking needs to come up with a strategy to reduce the workers concern regarding automation. Without a clear strategy, it could lead to disruption and uncertainty within the organization.

High cash cycle compare to competitors

Choices Thinking has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Aligning sales with marketing

– It come across in the case study Creating Great Choices: A Leader's Guide to Integrative Thinking that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case Creating Great Choices: A Leader's Guide to Integrative Thinking can leverage the sales team experience to cultivate customer relationships as Choices Thinking is planning to shift buying processes online.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Choices Thinking is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study Creating Great Choices: A Leader's Guide to Integrative Thinking can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the Creating Great Choices: A Leader's Guide to Integrative Thinking HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Choices Thinking has relatively successful track record of launching new products.

Low market penetration in new markets

– Outside its home market of Choices Thinking, firm in the HBR case study Creating Great Choices: A Leader's Guide to Integrative Thinking needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.

Capital Spending Reduction

– Even during the low interest decade, Choices Thinking has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Need for greater diversity

– Choices Thinking has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Creating Great Choices: A Leader's Guide to Integrative Thinking, is just above the industry average. Choices Thinking needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.




Opportunities Creating Great Choices: A Leader's Guide to Integrative Thinking | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Creating Great Choices: A Leader's Guide to Integrative Thinking are -

Buying journey improvements

– Choices Thinking can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. Creating Great Choices: A Leader's Guide to Integrative Thinking suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Manufacturing automation

– Choices Thinking can use the latest technology developments to improve its manufacturing and designing process in Strategy & Execution segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Developing new processes and practices

– Choices Thinking can develop new processes and procedures in Strategy & Execution industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Use of Bitcoin and other crypto currencies for transactions

– The popularity of Bitcoin and other crypto currencies as asset class and medium of transaction has opened new opportunities for Choices Thinking in the consumer business. Now Choices Thinking can target international markets with far fewer capital restrictions requirements than the existing system.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Choices Thinking can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Choices Thinking can use these opportunities to build new business models that can help the communities that Choices Thinking operates in. Secondly it can use opportunities from government spending in Strategy & Execution sector.

Leveraging digital technologies

– Choices Thinking can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Low interest rates

– Even though inflation is raising its head in most developed economies, Choices Thinking can still utilize the low interest rates to borrow money for capital investment. Secondly it can also use the increase of government spending in infrastructure projects to get new business.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Choices Thinking in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Strategy & Execution segment, and it will provide faster access to the consumers.

Better consumer reach

– The expansion of the 5G network will help Choices Thinking to increase its market reach. Choices Thinking will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Choices Thinking to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Learning at scale

– Online learning technologies has now opened space for Choices Thinking to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Choices Thinking can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.




Threats Creating Great Choices: A Leader's Guide to Integrative Thinking External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Creating Great Choices: A Leader's Guide to Integrative Thinking are -

Increasing wage structure of Choices Thinking

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Choices Thinking.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Choices Thinking in the Strategy & Execution industry. The Strategy & Execution industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Choices Thinking needs to understand the core reasons impacting the Strategy & Execution industry. This will help it in building a better workplace.

Stagnating economy with rate increase

– Choices Thinking can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Easy access to finance

– Easy access to finance in Strategy & Execution field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Choices Thinking can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Choices Thinking will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Environmental challenges

– Choices Thinking needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Choices Thinking can take advantage of this fund but it will also bring new competitors in the Strategy & Execution industry.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Choices Thinking in the Strategy & Execution sector and impact the bottomline of the organization.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study Creating Great Choices: A Leader's Guide to Integrative Thinking, Choices Thinking may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Strategy & Execution .

Consumer confidence and its impact on Choices Thinking demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Choices Thinking.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

High dependence on third party suppliers

– Choices Thinking high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.




Weighted SWOT Analysis of Creating Great Choices: A Leader's Guide to Integrative Thinking Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Creating Great Choices: A Leader's Guide to Integrative Thinking needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Creating Great Choices: A Leader's Guide to Integrative Thinking is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Creating Great Choices: A Leader's Guide to Integrative Thinking is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Creating Great Choices: A Leader's Guide to Integrative Thinking is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Choices Thinking needs to make to build a sustainable competitive advantage.



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