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Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B)


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Authors :: John Beshears, Iris Bohnet, Jenny Sanford

Topics :: Sales & Marketing

Tags :: , SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B)" written by John Beshears, Iris Bohnet, Jenny Sanford includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Boardroom Null facing as an external strategic factors. Some of the topics covered in Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) case study are - Strategic Management Strategies, and Sales & Marketing.


Some of the macro environment factors that can be used to understand the Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) casestudy better are - – banking and financial system is disrupted by Bitcoin and other crypto currencies, increasing household debt because of falling income levels, digital marketing is dominated by two big players Facebook and Google, supply chains are disrupted by pandemic , technology disruption, central banks are concerned over increasing inflation, geopolitical disruptions, there is backlash against globalization, there is increasing trade war between United States & China, etc



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Introduction to SWOT Analysis of Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Boardroom Null, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Boardroom Null operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) can be done for the following purposes –
1. Strategic planning using facts provided in Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) case study
2. Improving business portfolio management of Boardroom Null
3. Assessing feasibility of the new initiative in Sales & Marketing field.
4. Making a Sales & Marketing topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Boardroom Null




Strengths Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Boardroom Null in Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) Harvard Business Review case study are -

High switching costs

– The high switching costs that Boardroom Null has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Ability to recruit top talent

– Boardroom Null is one of the leading recruiters in the industry. Managers in the Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Training and development

– Boardroom Null has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Low bargaining power of suppliers

– Suppliers of Boardroom Null in the sector have low bargaining power. Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Boardroom Null to manage not only supply disruptions but also source products at highly competitive prices.

Digital Transformation in Sales & Marketing segment

- digital transformation varies from industry to industry. For Boardroom Null digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Boardroom Null has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Diverse revenue streams

– Boardroom Null is present in almost all the verticals within the industry. This has provided firm in Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Highly skilled collaborators

– Boardroom Null has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.

Effective Research and Development (R&D)

– Boardroom Null has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Cross disciplinary teams

– Horizontal connected teams at the Boardroom Null are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Ability to lead change in Sales & Marketing field

– Boardroom Null is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Boardroom Null in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

Learning organization

- Boardroom Null is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Boardroom Null is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Successful track record of launching new products

– Boardroom Null has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Boardroom Null has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.






Weaknesses Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) are -

High operating costs

– Compare to the competitors, firm in the HBR case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Boardroom Null 's lucrative customers.

Need for greater diversity

– Boardroom Null has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B), is just above the industry average. Boardroom Null needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

High dependence on existing supply chain

– The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Boardroom Null supply chain. Even after few cautionary changes mentioned in the HBR case study - Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B), it is still heavily dependent upon the existing supply chain. The existing supply chain though brings in cost efficiencies but it has left Boardroom Null vulnerable to further global disruptions in South East Asia.

High cash cycle compare to competitors

Boardroom Null has a high cash cycle compare to other players in the industry. It needs to shorten the cash cycle by 12% to be more competitive in the marketplace, reduce inventory costs, and be more profitable.

Products dominated business model

– Even though Boardroom Null has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) should strive to include more intangible value offerings along with its core products and services.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B), in the dynamic environment Boardroom Null has struggled to respond to the nimble upstart competition. Boardroom Null has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

Slow to strategic competitive environment developments

– As Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) HBR case study mentions - Boardroom Null takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

No frontier risks strategy

– After analyzing the HBR case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B), it seems that company is thinking about the frontier risks that can impact Sales & Marketing strategy. But it has very little resources allocation to manage the risks emerging from events such as natural disasters, climate change, melting of permafrost, tacking the rise of artificial intelligence, opportunities and threats emerging from commercialization of space etc.

Slow decision making process

– As mentioned earlier in the report, Boardroom Null has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Boardroom Null even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Lack of clear differentiation of Boardroom Null products

– To increase the profitability and margins on the products, Boardroom Null needs to provide more differentiated products than what it is currently offering in the marketplace.




Opportunities Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) are -

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Boardroom Null can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Boardroom Null can use these opportunities to build new business models that can help the communities that Boardroom Null operates in. Secondly it can use opportunities from government spending in Sales & Marketing sector.

Manufacturing automation

– Boardroom Null can use the latest technology developments to improve its manufacturing and designing process in Sales & Marketing segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Leveraging digital technologies

– Boardroom Null can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Changes in consumer behavior post Covid-19

– Consumer behavior has changed in the Sales & Marketing industry because of Covid-19 restrictions. Some of this behavior will stay once things get back to normal. Boardroom Null can take advantage of these changes in consumer behavior to build a far more efficient business model. For example consumer regular ordering of products can reduce both last mile delivery costs and market penetration costs. Boardroom Null can further use this consumer data to build better customer loyalty, provide better products and service collection, and improve the value proposition in inflationary times.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Boardroom Null can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Better consumer reach

– The expansion of the 5G network will help Boardroom Null to increase its market reach. Boardroom Null will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Loyalty marketing

– Boardroom Null has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Building a culture of innovation

– managers at Boardroom Null can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Sales & Marketing segment.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Boardroom Null to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Boardroom Null to hire the very best people irrespective of their geographical location.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Boardroom Null to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Boardroom Null is facing challenges because of the dominance of functional experts in the organization. Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Sales & Marketing industry, but it has also influenced the consumer preferences. Boardroom Null can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.




Threats Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) are -

Stagnating economy with rate increase

– Boardroom Null can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Boardroom Null can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) .

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Boardroom Null will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Technology acceleration in Forth Industrial Revolution

– Boardroom Null has witnessed rapid integration of technology during Covid-19 in the Sales & Marketing industry. As one of the leading players in the industry, Boardroom Null needs to keep up with the evolution of technology in the Sales & Marketing sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Boardroom Null.

Environmental challenges

– Boardroom Null needs to have a robust strategy against the disruptions arising from climate change and energy requirements. EU has identified it as key priority area and spending 30% of its 880 billion Euros European post Covid-19 recovery funds on green technology. Boardroom Null can take advantage of this fund but it will also bring new competitors in the Sales & Marketing industry.

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Regulatory challenges

– Boardroom Null needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc. This can lead to significant changes in the Sales & Marketing industry regulations.

High dependence on third party suppliers

– Boardroom Null high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Increasing wage structure of Boardroom Null

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Boardroom Null.

Easy access to finance

– Easy access to finance in Sales & Marketing field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Boardroom Null can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Boardroom Null in the Sales & Marketing industry. The Sales & Marketing industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.




Weighted SWOT Analysis of Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (B) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Boardroom Null needs to make to build a sustainable competitive advantage.



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