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A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy


This case traces the sexual assault scandal that rocked the United States Air Force Academy in 2003. Over a period of several months, dozens of current and former female students came forward to the media and government representatives about being sexually assaulted by their male peers on campus. Several victims also implicated the Academy's leadership for not doing enough to address the problem. When the scandal broke, Lieutenant General John Dallager was the Academy Superintendent (equal to President of a civilian university). The Academy's decade-old sexual assault program guaranteed confidentiality for victims of sexual assault. The program also offered a slew of prevention and support services. Many Academy staff regarded the sexual assault program as the "gold standard." But the rising number of allegations shined a harsh light on the Academy's culture and immediately cast doubts on Dallager's leadership. Why had he and other senior officials at the Academy failed to notice the scale of the problem? Or had they willfully ignored it? Case number 2098.0

Authors :: Dana Born, Anjani Datla

Topics :: Global Business

Tags :: Leadership, Leadership development, Personnel policies, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy" written by Dana Born, Anjani Datla includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Assault Academy facing as an external strategic factors. Some of the topics covered in A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy case study are - Strategic Management Strategies, Leadership, Leadership development, Personnel policies and Global Business.


Some of the macro environment factors that can be used to understand the A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy casestudy better are - – customer relationship management is fast transforming because of increasing concerns over data privacy, increasing household debt because of falling income levels, wage bills are increasing, competitive advantages are harder to sustain because of technology dispersion, geopolitical disruptions, talent flight as more people leaving formal jobs, increasing government debt because of Covid-19 spendings, increasing transportation and logistics costs, cloud computing is disrupting traditional business models, etc



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Introduction to SWOT Analysis of A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Assault Academy, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Assault Academy operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy can be done for the following purposes –
1. Strategic planning using facts provided in A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy case study
2. Improving business portfolio management of Assault Academy
3. Assessing feasibility of the new initiative in Global Business field.
4. Making a Global Business topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Assault Academy




Strengths A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Assault Academy in A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy Harvard Business Review case study are -

Superior customer experience

– The customer experience strategy of Assault Academy in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Operational resilience

– The operational resilience strategy in the A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy Harvard Business Review case study comprises – understanding the underlying the factors in the industry, building diversified operations across different geographies so that disruption in one part of the world doesn’t impact the overall performance of the firm, and integrating the various business operations and processes through its digital transformation drive.

Effective Research and Development (R&D)

– Assault Academy has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

High switching costs

– The high switching costs that Assault Academy has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.

Cross disciplinary teams

– Horizontal connected teams at the Assault Academy are driving operational speed, building greater agility, and keeping the organization nimble to compete with new competitors. It helps are organization to ideate new ideas, and execute them swiftly in the marketplace.

Diverse revenue streams

– Assault Academy is present in almost all the verticals within the industry. This has provided firm in A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy case study a diverse revenue stream that has helped it to survive disruptions such as global pandemic in Covid-19, financial disruption of 2008, and supply chain disruption of 2021.

Training and development

– Assault Academy has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Low bargaining power of suppliers

– Suppliers of Assault Academy in the sector have low bargaining power. A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Assault Academy to manage not only supply disruptions but also source products at highly competitive prices.

Ability to lead change in Global Business field

– Assault Academy is one of the leading players in its industry. Over the years it has not only transformed the business landscape in its segment but also across the whole industry. The ability to lead change has enabled Assault Academy in – penetrating new markets, reaching out to new customers, and providing different value propositions to different customers in the international markets.

High brand equity

– Assault Academy has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Assault Academy to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Ability to recruit top talent

– Assault Academy is one of the leading recruiters in the industry. Managers in the A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Highly skilled collaborators

– Assault Academy has highly efficient outsourcing and offshoring strategy. It has resulted in greater operational flexibility and bringing down the costs in highly price sensitive segment. Secondly the value chain collaborators of the firm in A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy HBR case study have helped the firm to develop new products and bring them quickly to the marketplace.






Weaknesses A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy are -

High operating costs

– Compare to the competitors, firm in the HBR case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy has high operating costs in the. This can be harder to sustain given the new emerging competition from nimble players who are using technology to attract Assault Academy 's lucrative customers.

Ability to respond to the competition

– As the decision making is very deliberative, highlighted in the case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy, in the dynamic environment Assault Academy has struggled to respond to the nimble upstart competition. Assault Academy has reasonably good record with similar level competitors but it has struggled with new entrants taking away niches of its business.

High dependence on star products

– The top 2 products and services of the firm as mentioned in the A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy HBR case study still accounts for major business revenue. This dependence on star products in has resulted into insufficient focus on developing new products, even though Assault Academy has relatively successful track record of launching new products.

Aligning sales with marketing

– It come across in the case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy can leverage the sales team experience to cultivate customer relationships as Assault Academy is planning to shift buying processes online.

Slow decision making process

– As mentioned earlier in the report, Assault Academy has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Assault Academy even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Need for greater diversity

– Assault Academy has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Products dominated business model

– Even though Assault Academy has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy should strive to include more intangible value offerings along with its core products and services.

Slow to harness new channels of communication

– Even though competitors are using new communication channels such as Instagram, Tiktok, and Snap, Assault Academy is slow explore the new channels of communication. These new channels of communication mentioned in marketing section of case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy can help to provide better information regarding products and services. It can also build an online community to further reach out to potential customers.

Interest costs

– Compare to the competition, Assault Academy has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Capital Spending Reduction

– Even during the low interest decade, Assault Academy has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Low market penetration in new markets

– Outside its home market of Assault Academy, firm in the HBR case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy needs to spend more promotional, marketing, and advertising efforts to penetrate international markets.




Opportunities A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy are -

Building a culture of innovation

– managers at Assault Academy can make experimentation a productive activity and build a culture of innovation using approaches such as – mining transaction data, A/B testing of websites and selling platforms, engaging potential customers over various needs, and building on small ideas in the Global Business segment.

Finding new ways to collaborate

– Covid-19 has not only transformed business models of companies in Global Business industry, but it has also influenced the consumer preferences. Assault Academy can tie-up with other value chain partners to explore new opportunities regarding meeting customer demands and building a rewarding and engaging relationship.

Remote work and new talent hiring opportunities

– The widespread usage of remote working technologies during Covid-19 has opened opportunities for Assault Academy to expand its talent hiring zone. According to McKinsey Global Institute, 20% of the high end workforce in fields such as finance, information technology, can continously work from remote local post Covid-19. This presents a really great opportunity for Assault Academy to hire the very best people irrespective of their geographical location.

Using analytics as competitive advantage

– Assault Academy has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Assault Academy to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Assault Academy to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Learning at scale

– Online learning technologies has now opened space for Assault Academy to conduct training and development for its employees across the world. This will result in not only reducing the cost of training but also help employees in different part of the world to integrate with the headquarter work culture, ethos, and standards.

Lowering marketing communication costs

– 5G expansion will open new opportunities for Assault Academy in the field of marketing communication. It will bring down the cost of doing business, provide technology platform to build new products in the Global Business segment, and it will provide faster access to the consumers.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Assault Academy can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Assault Academy can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy, to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Manufacturing automation

– Assault Academy can use the latest technology developments to improve its manufacturing and designing process in Global Business segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Assault Academy can use these opportunities to build new business models that can help the communities that Assault Academy operates in. Secondly it can use opportunities from government spending in Global Business sector.

Better consumer reach

– The expansion of the 5G network will help Assault Academy to increase its market reach. Assault Academy will be able to reach out to new customers. Secondly 5G will also provide technology framework to build new tools and products that can help more immersive consumer experience and faster consumer journey.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Assault Academy is facing challenges because of the dominance of functional experts in the organization. A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.




Threats A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy are -

High dependence on third party suppliers

– Assault Academy high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Assault Academy will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

High level of anxiety and lack of motivation

– the Great Resignation in United States is the sign of broader dissatisfaction among the workforce in United States. Assault Academy needs to understand the core reasons impacting the Global Business industry. This will help it in building a better workplace.

Consumer confidence and its impact on Assault Academy demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy, Assault Academy may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Global Business .

Aging population

– As the populations of most advanced economies are aging, it will lead to high social security costs, higher savings among population, and lower demand for goods and services in the economy. The household savings in US, France, UK, Germany, and Japan are growing faster than predicted because of uncertainty caused by pandemic.

Shortening product life cycle

– it is one of the major threat that Assault Academy is facing in Global Business sector. It can lead to higher research and development costs, higher marketing expenses, lower customer loyalty, etc.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Assault Academy in the Global Business industry. The Global Business industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Assault Academy can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy .

Capital market disruption

– During the Covid-19, Dow Jones has touched record high. The valuations of a number of companies are way beyond their existing business model potential. This can lead to capital market correction which can put a number of suppliers, collaborators, value chain partners in great financial difficulty. It will directly impact the business of Assault Academy.

Stagnating economy with rate increase

– Assault Academy can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Increasing wage structure of Assault Academy

– Post Covid-19 there is a sharp increase in the wages especially in the jobs that require interaction with people. The increasing wages can put downward pressure on the margins of Assault Academy.




Weighted SWOT Analysis of A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of A Sharper Look at Zero Tolerance: Reports of Sexual Assault Rock the United States Air Force Academy is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Assault Academy needs to make to build a sustainable competitive advantage.



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