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MightyWell (TM) SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

Case Study SWOT Analysis Solution

Case Study Description of MightyWell (TM)


A college entrepreneur named Emily Levy founded MightyWella?? when she faced a personal challenge following her diagnosis with chronic, or more properly called, Post-treatment Lyme disease. Emily identified the need for an improved fabric cover to protect and fashionably hide a Peripherally Inserted Central Catheter (PICC) line that was inserted in her arm to deliver antibiotics to her heart. Over the course of two years, while completing her undergraduate degree, Emily designed, developed, manufactured, and sold her product while bootstrapping[1] her venture. She competed in 17 business competitions and won prizes in 15, before being awarded $250,000 as the 2016 winner of the Babson Breakaway Challenge. Emily is now rebranding and pursuing a product expansion initiative to transform her company from a single product to a brand of wellness wear[2] and products attractive to a larger base of medical patients.

Authors :: Andrew Zacharakis, Alan Simonian

Topics :: Innovation & Entrepreneurship

Tags :: Venture capital, SWOT Analysis, SWOT Matrix, TOWS, Weighted SWOT Analysis

Swot Analysis of "MightyWell (TM)" written by Andrew Zacharakis, Alan Simonian includes – strengths weakness that are internal strategic factors of the organization, and opportunities and threats that Emily Inserted facing as an external strategic factors. Some of the topics covered in MightyWell (TM) case study are - Strategic Management Strategies, Venture capital and Innovation & Entrepreneurship.


Some of the macro environment factors that can be used to understand the MightyWell (TM) casestudy better are - – technology disruption, digital marketing is dominated by two big players Facebook and Google, there is backlash against globalization, increasing household debt because of falling income levels, banking and financial system is disrupted by Bitcoin and other crypto currencies, central banks are concerned over increasing inflation, cloud computing is disrupting traditional business models, wage bills are increasing, challanges to central banks by blockchain based private currencies, etc



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Introduction to SWOT Analysis of MightyWell (TM)


SWOT stands for an organization’s Strengths, Weaknesses, Opportunities and Threats . At Oak Spring University , we believe that protagonist in MightyWell (TM) case study can use SWOT analysis as a strategic management tool to assess the current internal strengths and weaknesses of the Emily Inserted, and to figure out the opportunities and threats in the macro environment – technological, environmental, political, economic, social, demographic, etc in which Emily Inserted operates in.

According to Harvard Business Review, 75% of the managers use SWOT analysis for various purposes such as – evaluating current scenario, strategic planning, new venture feasibility, personal growth goals, new market entry, Go To market strategies, portfolio management and strategic trade-off assessment, organizational restructuring, etc.




SWOT Objectives / Importance of SWOT Analysis and SWOT Matrix


SWOT analysis of MightyWell (TM) can be done for the following purposes –
1. Strategic planning using facts provided in MightyWell (TM) case study
2. Improving business portfolio management of Emily Inserted
3. Assessing feasibility of the new initiative in Innovation & Entrepreneurship field.
4. Making a Innovation & Entrepreneurship topic specific business decision
5. Set goals for the organization
6. Organizational restructuring of Emily Inserted




Strengths MightyWell (TM) | Internal Strategic Factors
What are Strengths in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The strengths of Emily Inserted in MightyWell (TM) Harvard Business Review case study are -

Effective Research and Development (R&D)

– Emily Inserted has innovation driven culture where significant part of the revenues are spent on the research and development activities. This has resulted in, as mentioned in case study MightyWell (TM) - staying ahead in the industry in terms of – new product launches, superior customer experience, highly competitive pricing strategies, and great returns to the shareholders.

Training and development

– Emily Inserted has one of the best training and development program in the industry. The effectiveness of the training programs can be measured in MightyWell (TM) Harvard Business Review case study by analyzing – employees retention, in-house promotion, loyalty, new venture initiation, lack of conflict, and high level of both employees and customer engagement.

Low bargaining power of suppliers

– Suppliers of Emily Inserted in the sector have low bargaining power. MightyWell (TM) has further diversified its suppliers portfolio by building a robust supply chain across various countries. This helps Emily Inserted to manage not only supply disruptions but also source products at highly competitive prices.

High brand equity

– Emily Inserted has strong brand awareness and brand recognition among both - the exiting customers and potential new customers. Strong brand equity has enabled Emily Inserted to keep acquiring new customers and building profitable relationship with both the new and loyal customers.

Sustainable margins compare to other players in Innovation & Entrepreneurship industry

– MightyWell (TM) firm has clearly differentiated products in the market place. This has enabled Emily Inserted to fetch slight price premium compare to the competitors in the Innovation & Entrepreneurship industry. The sustainable margins have also helped Emily Inserted to invest into research and development (R&D) and innovation.

Digital Transformation in Innovation & Entrepreneurship segment

- digital transformation varies from industry to industry. For Emily Inserted digital transformation journey comprises differing goals based on market maturity, customer technology acceptance, and organizational culture. Emily Inserted has successfully integrated the four key components of digital transformation – digital integration in processes, digital integration in marketing and customer relationship management, digital integration into the value chain, and using technology to explore new products and market opportunities.

Analytics focus

– Emily Inserted is putting a lot of focus on utilizing the power of analytics in business decision making. This has put it among the leading players in the industry. The technology infrastructure suggested by Andrew Zacharakis, Alan Simonian can also help it to harness the power of analytics for – marketing optimization, demand forecasting, customer relationship management, inventory management, information sharing across the value chain etc.

Ability to recruit top talent

– Emily Inserted is one of the leading recruiters in the industry. Managers in the MightyWell (TM) are in a position to attract the best talent available. The firm has a robust talent identification program that helps in identifying the brightest.

Superior customer experience

– The customer experience strategy of Emily Inserted in the segment is based on four key concepts – personalization, simplification of complex needs, prompt response, and continuous engagement.

Learning organization

- Emily Inserted is a learning organization. It has inculcated three key characters of learning organization in its processes and operations – exploration, creativity, and expansiveness. The work place at Emily Inserted is open place that encourages instructiveness, ideation, open minded discussions, and creativity. Employees and leaders in MightyWell (TM) Harvard Business Review case study emphasize – knowledge, initiative, and innovation.

Successful track record of launching new products

– Emily Inserted has launched numerous new products in last few years, keeping in mind evolving customer preferences and competitive pressures. Emily Inserted has effective processes in place that helps in exploring new product needs, doing quick pilot testing, and then launching the products quickly using its extensive distribution network.

High switching costs

– The high switching costs that Emily Inserted has built up over years in its products and services combo offer has resulted in high retention of customers, lower marketing costs, and greater ability of the firm to focus on its customers.






Weaknesses MightyWell (TM) | Internal Strategic Factors
What are Weaknesses in SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis

The weaknesses of MightyWell (TM) are -

Capital Spending Reduction

– Even during the low interest decade, Emily Inserted has not been able to do capital spending to the tune of the competition. This has resulted into fewer innovations and company facing stiff competition from both existing competitors and new entrants who are disrupting the industry using digital technology.

Products dominated business model

– Even though Emily Inserted has some of the most successful products in the industry, this business model has made each new product launch extremely critical for continuous financial growth of the organization. firm in the HBR case study - MightyWell (TM) should strive to include more intangible value offerings along with its core products and services.

Slow to strategic competitive environment developments

– As MightyWell (TM) HBR case study mentions - Emily Inserted takes time to assess the upcoming competitions. This has led to missing out on atleast 2-3 big opportunities in the industry in last five years.

Interest costs

– Compare to the competition, Emily Inserted has borrowed money from the capital market at higher rates. It needs to restructure the interest payment and costs so that it can compete better and improve profitability.

Lack of clear differentiation of Emily Inserted products

– To increase the profitability and margins on the products, Emily Inserted needs to provide more differentiated products than what it is currently offering in the marketplace.

Increasing silos among functional specialists

– The organizational structure of Emily Inserted is dominated by functional specialists. It is not different from other players in the Innovation & Entrepreneurship segment. Emily Inserted needs to de-silo the office environment to harness the true potential of its workforce. Secondly the de-silo will also help Emily Inserted to focus more on services rather than just following the product oriented approach.

Aligning sales with marketing

– It come across in the case study MightyWell (TM) that the firm needs to have more collaboration between its sales team and marketing team. Sales professionals in the industry have deep experience in developing customer relationships. Marketing department in the case MightyWell (TM) can leverage the sales team experience to cultivate customer relationships as Emily Inserted is planning to shift buying processes online.

Need for greater diversity

– Emily Inserted has taken concrete steps on diversity, equity, and inclusion. But the efforts so far has resulted in limited success. It needs to expand the recruitment and selection process to hire more people from the minorities and underprivileged background.

Compensation and incentives

– The revenue per employee as mentioned in the HBR case study MightyWell (TM), is just above the industry average. Emily Inserted needs to redesign the compensation structure and incentives to increase the revenue per employees. Some of the steps that it can take are – hiring more specialists on project basis, etc.

Slow decision making process

– As mentioned earlier in the report, Emily Inserted has a very deliberative decision making approach. This approach has resulted in prudent decisions, but it has also resulted in missing opportunities in the industry over the last five years. Emily Inserted even though has strong showing on digital transformation primary two stages, it has struggled to capitalize the power of digital transformation in marketing efforts and new venture efforts.

Skills based hiring

– The stress on hiring functional specialists at Emily Inserted has created an environment where the organization is dominated by functional specialists rather than management generalist. This has resulted into product oriented approach rather than marketing oriented approach or consumers oriented approach.




Opportunities MightyWell (TM) | External Strategic Factors
What are Opportunities in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The opportunities highlighted in the Harvard Business Review case study MightyWell (TM) are -

Harnessing reconfiguration of the global supply chains

– As the trade war between US and China heats up in the coming years, Emily Inserted can build a diversified supply chain model across various countries in - South East Asia, India, and other parts of the world. This reconfiguration of global supply chain can help, as suggested in case study, MightyWell (TM), to buy more products closer to the markets, and it can leverage its size and influence to get better deal from the local markets.

Using analytics as competitive advantage

– Emily Inserted has spent a significant amount of money and effort to integrate analytics and machine learning into its operations in the sector. This continuous investment in analytics has enabled, as illustrated in the Harvard case study MightyWell (TM) - to build a competitive advantage using analytics. The analytics driven competitive advantage can help Emily Inserted to build faster Go To Market strategies, better consumer insights, developing relevant product features, and building a highly efficient supply chain.

Reconfiguring business model

– The expansion of digital payment system, the bringing down of international transactions costs using Bitcoin and other blockchain based currencies, etc can help Emily Inserted to reconfigure its entire business model. For example it can used blockchain based technologies to reduce piracy of its products in the big markets such as China. Secondly it can use the popularity of e-commerce in various developing markets to build a Direct to Customer business model rather than the current Channel Heavy distribution network.

Reforming the budgeting process

- By establishing new metrics that will be used to evaluate both existing and potential projects Emily Inserted can not only reduce the costs of the project but also help it in integrating the projects with other processes within the organization.

Loyalty marketing

– Emily Inserted has focused on building a highly responsive customer relationship management platform. This platform is built on in-house data and driven by analytics and artificial intelligence. The customer analytics can help the organization to fine tune its loyalty marketing efforts, increase the wallet share of the organization, reduce wastage on mainstream advertising spending, build better pricing strategies using personalization, etc.

Leveraging digital technologies

– Emily Inserted can leverage digital technologies such as artificial intelligence and machine learning to automate the production process, customer analytics to get better insights into consumer behavior, realtime digital dashboards to get better sales tracking, logistics and transportation, product tracking, etc.

Buying journey improvements

– Emily Inserted can improve the customer journey of consumers in the industry by using analytics and artificial intelligence. MightyWell (TM) suggest that firm can provide automated chats to help consumers solve their own problems, provide online suggestions to get maximum out of the products and services, and help consumers to build a community where they can interact with each other to develop new features and uses.

Developing new processes and practices

– Emily Inserted can develop new processes and procedures in Innovation & Entrepreneurship industry using technology such as automation using artificial intelligence, real time transportation and products tracking, 3D modeling for concept development and new products pilot testing etc.

Identify volunteer opportunities

– Covid-19 has impacted working population in two ways – it has led to people soul searching about their professional choices, resulting in mass resignation. Secondly it has encouraged people to do things that they are passionate about. This has opened opportunities for businesses to build volunteer oriented socially driven projects. Emily Inserted can explore opportunities that can attract volunteers and are consistent with its mission and vision.

Redefining models of collaboration and team work

– As explained in the weaknesses section, Emily Inserted is facing challenges because of the dominance of functional experts in the organization. MightyWell (TM) case study suggests that firm can utilize new technology to build more coordinated teams and streamline operations and communications using tools such as CAD, Zoom, etc.

Increase in government spending

– As the United States and other governments are increasing social spending and infrastructure spending to build economies post Covid-19, Emily Inserted can use these opportunities to build new business models that can help the communities that Emily Inserted operates in. Secondly it can use opportunities from government spending in Innovation & Entrepreneurship sector.

Creating value in data economy

– The success of analytics program of Emily Inserted has opened avenues for new revenue streams for the organization in the industry. This can help Emily Inserted to build a more holistic ecosystem as suggested in the MightyWell (TM) case study. Emily Inserted can build new products and services such as - data insight services, data privacy related products, data based consulting services, etc.

Manufacturing automation

– Emily Inserted can use the latest technology developments to improve its manufacturing and designing process in Innovation & Entrepreneurship segment. It can use CAD and 3D printing to build a quick prototype and pilot testing products. It can leverage automation using machine learning and artificial intelligence to do faster production at lowers costs, and it can leverage the growth in satellite and tracking technologies to improve inventory management, transportation, and shipping.




Threats MightyWell (TM) External Strategic Factors
What are Threats in the SWOT Analysis / TOWS Matrix / Weighted SWOT Analysis


The threats mentioned in the HBR case study MightyWell (TM) are -

Learning curve for new practices

– As the technology based on artificial intelligence and machine learning platform is getting complex, as highlighted in case study MightyWell (TM), Emily Inserted may face longer learning curve for training and development of existing employees. This can open space for more nimble competitors in the field of Innovation & Entrepreneurship .

High dependence on third party suppliers

– Emily Inserted high dependence on third party suppliers can disrupt its processes and delivery mechanism. For example -the current troubles of car makers because of chip shortage is because the chip companies started producing chips for electronic companies rather than car manufacturers.

Trade war between China and United States

– The trade war between two of the biggest economies can hugely impact the opportunities for Emily Inserted in the Innovation & Entrepreneurship industry. The Innovation & Entrepreneurship industry is already at various protected from local competition in China, with the rise of trade war the protection levels may go up. This presents a clear threat of current business model in Chinese market.

Barriers of entry lowering

– As technology is more democratized, the barriers to entry in the industry are lowering. It can presents Emily Inserted with greater competitive threats in the near to medium future. Secondly it will also put downward pressure on pricing throughout the sector.

Easy access to finance

– Easy access to finance in Innovation & Entrepreneurship field will also reduce the barriers to entry in the industry, thus putting downward pressure on the prices because of increasing competition. Emily Inserted can utilize it by borrowing at lower rates and invest it into research and development, capital expenditure to fortify its core competitive advantage.

Technology disruption because of hacks, piracy etc

– The colonial pipeline illustrated, how vulnerable modern organization are to international hackers, miscreants, and disruptors. The cyber security interruption, data leaks, etc can seriously jeopardize the future growth of the organization.

Backlash against dominant players

– US Congress and other legislative arms of the government are getting tough on big business especially technology companies. The digital arm of Emily Inserted business can come under increasing regulations regarding data privacy, data security, etc.

Technology acceleration in Forth Industrial Revolution

– Emily Inserted has witnessed rapid integration of technology during Covid-19 in the Innovation & Entrepreneurship industry. As one of the leading players in the industry, Emily Inserted needs to keep up with the evolution of technology in the Innovation & Entrepreneurship sector. According to Mckinsey study top managers believe that the adoption of technology in operations, communications is 20-25 times faster than what they planned in the beginning of 2019.

New competition

– After the dotcom bust of 2001, financial crisis of 2008-09, the business formation in US economy had declined. But in 2020 alone, there are more than 1.5 million new business applications in United States. This can lead to greater competition for Emily Inserted in the Innovation & Entrepreneurship sector and impact the bottomline of the organization.

Stagnating economy with rate increase

– Emily Inserted can face lack of demand in the market place because of Fed actions to reduce inflation. This can lead to sluggish growth in the economy, lower demands, lower investments, higher borrowing costs, and consolidation in the field.

Consumer confidence and its impact on Emily Inserted demand

– There is a high probability of declining consumer confidence, given – high inflammation rate, rise of gig economy, lower job stability, increasing cost of living, higher interest rates, and aging demography. All the factors contribute to people saving higher rate of their income, resulting in lower consumer demand in the industry and other sectors.

Instability in the European markets

– European Union markets are facing three big challenges post Covid – expanded balance sheets, Brexit related business disruption, and aggressive Russia looking to distract the existing security mechanism. Emily Inserted will face different problems in different parts of Europe. For example it will face inflationary pressures in UK, France, and Germany, balance sheet expansion and demand challenges in Southern European countries, and geopolitical instability in the Eastern Europe.

Increasing international competition and downward pressure on margins

– Apart from technology driven competitive advantage dilution, Emily Inserted can face downward pressure on margins from increasing competition from international players. The international players have stable revenue in their home market and can use those resources to penetrate prominent markets illustrated in HBR case study MightyWell (TM) .




Weighted SWOT Analysis of MightyWell (TM) Template, Example


Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. Managers in the HBR case study MightyWell (TM) needs to zero down on the relative importance of each factor mentioned in the Strengths, Weakness, Opportunities, and Threats quadrants. We can provide the relative importance to each factor by assigning relative weights. Weighted SWOT analysis process is a three stage process –

First stage for doing weighted SWOT analysis of the case study MightyWell (TM) is to rank the strengths and weaknesses of the organization. This will help you to assess the most important strengths and weaknesses of the firm and which one of the strengths and weaknesses mentioned in the initial lists are marginal and can be left out.

Second stage for conducting weighted SWOT analysis of the Harvard case study MightyWell (TM) is to give probabilities to the external strategic factors thus better understanding the opportunities and threats arising out of macro environment changes and developments.

Third stage of constructing weighted SWOT analysis of MightyWell (TM) is to provide strategic recommendations includes – joining likelihood of external strategic factors such as opportunities and threats to the internal strategic factors – strengths and weaknesses. You should start with external factors as they will provide the direction of the overall industry. Secondly by joining probabilities with internal strategic factors can help the company not only strategic fit but also the most probably strategic trade-off that Emily Inserted needs to make to build a sustainable competitive advantage.



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